Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com...

126
®2015 Veeva Systems veeva.com | Analyst & Investor Day September 30, 2015

Transcript of Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com...

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®2015 Veeva Systems veeva.com |

Analyst & Investor Day September 30, 2015

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Agenda

Cloud Innovation

Veeva 2020

Industry Dynamics

Break

Commercial Cloud

Vault R&D

Customer Chat

Q&A

Peter Gassner, Founder & CEO

Tim Cabral, CFO

Matt Wallach, Co-founder & President

Matt Wallach, Co-founder & President

Avril England, GM, Veeva Vault

Ed Gemo, VP & CIO, Halozyme

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Safe Harbor Forward-looking Statements

This presentation contains forward-looking statements, including statements regarding Veeva's future financial outlook and financial performance,

market growth, the release dates for and benefits from the use of Veeva's solutions, our partnership plans, our strategies, and general business

conditions. Any forward-looking statements contained in this presentation are based upon Veeva's historical performance and its current plans,

estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking

statements represent Veeva's expectations as of the date of this presentation. Subsequent events may cause these expectations to change, and

Veeva disclaims any obligation to update the forward-looking statements in the future. These forward-looking statements represent Veeva's

expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Veeva disclaims any

obligation to update the forward-looking statements in the future. These forward-looking statements are subject to known and unknown risks and

uncertainties that may cause actual results to differ materially, including (i) our limited operating history, which makes it difficult to predict future

results; (ii) our expectation that the future growth rate of our revenues will decline, and that as our costs increase, we may not be able to generate

sufficient revenues to sustain the level of profitability we have achieved in the past or achieve profitability in the future; (iii) breaches in our security

measures, unauthorized access to our customers’ data, or system availability or performance problems associated with our data centers or

computing infrastructure; (iv) dependence on revenues from our Veeva CRM solution, and the rate of adoption of our new products; (v) acceptance

of our applications and services by customers, including renewals of existing subscriptions and purchases of subscriptions for additional users and

solutions; (vi) loss of one or more key customers; (vii) adverse changes in general economic or market conditions, particularly in the life sciences

industry; (viii) delays or reductions in information technology spending, particularly in the life sciences industry, including as a result of mergers in

the life sciences industry; (ix) the development of the market for enterprise cloud services, particularly in the life sciences industry; (x) competitive

factors, including but not limited to pricing pressures, industry consolidation, difficulty securing rights to access, host or integrate with complementary

third party products or data used by our customers, entry of new competitors and new applications and marketing initiatives by our competitors; (xi)

our ability to manage our growth effectively; and (xii) changes in sales that may not be immediately reflected in our results due to the ratable

recognition of our subscription revenue.

Additional risks and uncertainties that could affect Veeva’s financial results are included under the captions “Risk Factors” and “Management’s

Discussion and Analysis of Financial Condition and Results of Operations,” in the company’s filing on Form 10-Q for the period ended July 31, 2015,

which is available on the company’s website at www.veeva.com under the Investors section and on the SEC’s website at www.sec.gov. Further

information on potential risks that could affect actual results will be included in other filings Veeva makes with the SEC from time to time.

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®2015 Veeva Systems veeva.com |

Cloud Innovation Peter Gassner, Co-founder & CEO

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The Leading Provider of

Cloud Solutions to the

Global Life Sciences

Industry

Founded in 2007

$313M FY15 Revenue

1400+ Employees

HQ in Pleasanton, CA

5

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Vision Become the Leading Cloud Solutions Provider to the

Global Life Sciences Industry

Values Customer Success

Employee Success

Speed

6

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Key Highlights

7

Well positioned for long-term growth

Sustainable profitably and cash flow

Large Commercial Cloud opportunity

Vault established as second growth engine

Innovation DNA

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Two Years Since Veeva’s IPO

8

Operating at scale

$98M revenue in Q2

More than doubled headcount to 1,400

Success across multiple product lines

Non-CRM revenue from ~5% to 23% in Q2

More products

Significant innovations in each product line

Five new products announced

Strategic partner to the industry

Driven by industry cloud

What’s changed…

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Two years since Veeva’s IPO

9

Industry Cloud model

High growth

Non-GAAP operating margins in the 20’s

Consistent execution

Exceeded topline guidance every quarter as a public company

Customer success

World-class revenue retention rates consistently well above 100%

Rapid innovation

Three new releases each year across every product line

What hasn’t…

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Industry Cloud Model

Services Data Software

10

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“The real advantage of an industry-

specific solution is that it eliminates, or

significantly reduces, the need to

customize. We can deploy and

achieve business results faster.

It is about speed to value.”

CIO, Top 30 Pharma

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Largest Segment of the Software Market Total Worldwide Software Market Share, 2014

27%

8%

8%

7% 6%

6%

5%

5%

4%

4%

4%

4%

3%

9% Vertical Specific Software

Operating Systems

Database Management Systems

Other Application Software

ERP

App Infrastructure / Middleware

CRM

IT Operations

Security

Office Suites

Storage Management

Business Intelligence

Other Infrastructure Software

Other

Source: Gartner, Market Share: All Software Markets Worldwide 2014, March 2015

$115B

12

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-2

-1

0

1

2

3

4

5

6

7

8V

ert

ical S

pecific

Oth

er

app

lica

tion

s

CR

M

Mid

dle

ware

DM

S

ER

P

IT O

ps

Secu

rity

Sup

ply

Cha

in M

gm

t

Sto

rag

e M

gm

t

BI &

Ana

lytics

Socia

l

Oth

er

Infr

astr

uctu

re

Virtu

aliz

atio

n In

frastr

uctu

re

EC

M

App

De

v

Data

Inte

gra

tio

n

Pro

ject

Mg

mt

Offic

e S

uite

s

Conte

nt C

rea

tion

Th

ou

sa

nd

s

OS

Source: Gartner, Market Share: All Software Markets Worldwide 2014, March 2015

Ch

an

ge

in

sp

en

din

g f

rom

20

13

($B

)

13

…and with the Most Growth Dollar Growth by Software Category, Worldwide Software Market 2014

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Innovation DNA

14

Product Enhancements

New Applications

More Data

New Product Lines

Veeva Labs

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Veeva Spans an Entire Life Sciences

Company

Regulatory Information

Management

Investigator

Portal eTMF QualityDocs MedComms PromoMats

Customer Master

Regulatory Clinical

Trials

Quality and

Manufacturing Marketing Sales

Research & Development Commercial

Medical

Affairs

Field

Medical

KOL Data

& Services

Medical

Data Services Email Services Customer &

Compliance Data

Approved

Email CLM CRM Engage CoBrowse Align Events

Management

15

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Partner to the Industry

81 116

147

191 198 11

31

69

135

170

27

53

66

6

22

31

0

50

100

150

200

250

300

350

400

450

500

FY12 FY13 FY14 FY15

Major Product Releases

CRM

Vault

OpenData

Network

9 7

Q2’16

Q2’16

*Not Including Zinc Ahead

Customer Count by Product Line*

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Product Evolution

Single

Product Line

Single Global

Product Line

Multiple Global

Product Lines

Integrated

Industry Cloud

17

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Strategic Partner to the Industry From Nowhere to 3rd Most Preferred Life Sciences Software Vendor, IDC Health Insights

Source: IDC Health Insights' Top Preferred Life Sciences Technology Vendors for 2015, May 2015

Ranking 2015 2014 2013 2012

1 Oracle Oracle Oracle Oracle

2 SAP SAP SAP Apple

3 Veeva Symantec Symantec SAP

4 Medidata Veeva SAS SAS

5 SAS SAS IBM Microsoft

6 Microsoft IBM Microsoft Symantec

7 Dassault Microsoft Apple IBM

8 Apple Apple Veeva

18

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Targeting $1B Revenue Run Rate in CY2020

Today CY2020e

Total Revenue ~$400M FY16 Guidance

$1B Revenue Run Rate

Non-CRM Revenue 20%+ ~50%

Eight-figure Customers 8 20

Customers 350 500+

19

Veeva

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Veeva in 2020 Tim Cabral, CFO

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History of Strong Revenue Growth

FY'11 FY'12 FY'13 FY'14 FY'15 FY'16

$210M

$130M

$61M

$29M

Subscription Services

$401M

$313M

Updated guidance for Zinc acquisition

Note: FY’16 revenue is based on the mid-point of most recently provided guidance

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Targeting $1B Revenue Run Rate in CY2020

Today CY2020e

Total Revenue ~$400M FY16 Guidance

$1B Revenue Run Rate

Non-CRM Revenue 20%+ ~50%

Eight-figure Customers 8 20

Customers 350 500+

22

Veeva

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Partner to the Industry

81 116

147

191 198 11

31

69

135

170

27

53

66

6

22

31

0

50

100

150

200

250

300

350

400

450

500

FY12 FY13 FY14 FY15

Major Product Releases

CRM

Vault

OpenData

Network

9 7

Q2’16

Q2’16

*Not Including Zinc Ahead

Customer Count by Product Line*

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Product Line Contribution for $1B Target

2015 2020

$1B

~$400M

75%

20%

~50%

~35-40%

~10-15%

CRM Vault Network / OpenData / Other

(FY16 Guidance) (CY Revenue Run Rate)

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Vault Tracking Ahead vs. Early Days of CRM

Vault

CRM

Note: First quarter of sales was Q2’08 for CRM and Q2’12 for Vault

Quarters after product line launch

Total revenue through first ~4 years of sales by product line

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Current CRM & Vault Revenue Trends

Quarters after product line launch

Vault

CRM

Total revenue by product line

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2020 Target Implies Trajectory for Vault

Similar to CRM

Quarters after product line launch

Vault

CRM

Implied trajectory of Vault revenue in $1B target

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Vault Customers Expand Over Time

First year Q2'16

2013 2014 2015

1.2x

3.0x

9.6x

1.3

Avg. Vaults per

customer

2.0

2.2

Annualized Vault subscription revenue by annual cohort

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Adding Value to Customers

Seven-figure and eight-figure customer count

Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16

Major Product Releases

4

25

28

34 35

39 40 42

45

5

6 7

7 7

7 8

>7-fig. customers

>8-fig. customers

20 in

2020

37 35 33 32

28 28 23

21

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Lots of White Space Remaining

Dollar penetration within large enterprise customers with current products

14%

CRM

Network/OpenData

Vault

33%

2%

5%

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Customer Count Penetration

147

27

191 198

116 81

Commercial R&D Only Total

Life sciences

companies 500 2,000 2,500

Customer count

today 238* 113 351

Penetration 48% 6% 14%

New customers -

last 4 quarters 70 51 121

Projected adds for

2020 goal ~50 ~125 +175

Annual target adds 10 25

*Includes net new customers from Zinc acquisition

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Well Positioned for $1B in CY2020

TODAY

Total Revenue $1B

Revenue Run Rate

Non-CRM Revenue ~50%

Eight-figure Customers 20

Customers 500+

CY2020e

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Long-term Operating Model

2020

(FY’21)

Gross margin 72-73%

17-18%

17-18%

7-8%

2015

(FY’16)

67-68%

17-18%

14-15%

8-9%

S&M % of revenue

R&D % of revenue

G&A % of revenue

28-32%¹ 26-27% Operating margin

Improved revenue mix Greater non-CRM contribution to revenue

Scaling of R&D sales team & support Geographic expansion

New product innovation Investments for future product lines

Continued scale

1 Implies an operating cash flow margin of roughly 20-25%

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Billings Deep Dive

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New Orders are Billed with Varying Terms

35

Annual

12 months paid up-front

Quarterly

3 months paid up front

Coterminous

1-11 months paid up front, depending on pre-existing renewal date

Followed by a 12-month renewal bill at pre-existing renewal date

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Illustrative Coterminous Order

36

MSA

Existing business

$100 ACV

$100 invoice Jan 1

Indefinite →

Jan Jan Jul

100

users

Apr

Renewal/Bill

New business

$100 ACV

$50 invoice Jul 1

Combined business

$200 ACV

$200 invoice Jan 1

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Illustrative Impact on Billings

Notes

Annual 12 months paid up front

Two quarterly invoices of $25 each

One stub invoice of $50 followed by an annual bill

of $100 on Jan 1

Billings in fiscal

year

$100

$150

Annual Contract

Value (ACV)

$100

$100

$100 Coterminous¹

¹Coterminous scenario assumes a pre-existing renewal date of Jan 1

Example: $100 order is signed on July 1st…

$50 Quarterly

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FY2016 Billings Growth is Impacted by Two

Things

38

Unusually high billings in FY2015 relative to

new ACV booked

Realignment of two large customer orders

1

2

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FY2015 was an Unusual Billings Year

39

Historically, Veeva has billed an average of 70-80

cents for each dollar of ACV booked in a given fiscal

year

In FY2015 the average was just over one dollar

As previously discussed, the difference between

these two was approximately $30M less

1

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Two Large Customer Orders Recently

Realigned Their Renewal Dates

40

A ~$14M annual renewal was moved from mid-

January to early February

In January, we billed that customer for 12 ½ months and will bill

them again in February for 12 months as normal

This means that ~$14M of billings came out of FY2016

A ~$10M annual renewal was moved from September

to February

In September, we billed that customer for 5 months and will bill

them again in February for 12 months as normal

This means that ~$6M of billings came out of FY2016

In both cases, the impact to revenue was zero

2

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Expect Adjusted Billings Growth of ~30% in

FY2016 (organic only¹)

41

¹Excludes the impact of the just announced Zinc acquisition which we expect to add an incremental

$13-14 million in billings to FY2016

($M) FY2015 ($M) FY2016

Calculated billings in FY2015 359 Expected actual billings in FY2016 406

% growth 13%

Impact of unusually high billings (30) Impact of renewal date realignments 20

Adjusted billings in FY2015 329 Adjusted billings in FY2015 426

% growth 30%

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Billings Growth can be Misleading Comparative y-o-y growth: annualized subscription revenue vs. subscription billings

Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16

Major Product Releases

% annualized subscription revenue growth % subscription billings growth¹

147

69

27

191

135

53

22

62%

198

170

66

31

xxx xxx

11 31

¹Subscription billings = change in subscription revenue plus change in deferred revenue

68%

49%

38% 42%

59%

39%

20%

31%

10%

63%

76%

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Investment Highlights

43

Industry leading growth and profitability

Multiple product lines with several complementary growth vectors

Blue chip global customer base

Massive white space remaining for current products

Sustained strong operating model as we continue to innovate and scale

Well positioned to reach $1B run rate in CY2020

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Life Sciences Industry Cloud Market Opportunity Matt Wallach, Co-founder and President

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Sources: MarketLine Industry Profile Global Health Care Equipment & Supplies, June 2013, Reference Code: 0199-2067 was published July 2013 (Table 4). MarketLine Industry Profile Global Pharmaceuticals, Biotechnology & Life Sciences, June 2013, Reference Code: 0199-2357 was published May 2012 (Table 5).

Life Sciences Industry is Large

and Growing

Pharma

Biotech

Medical Products

Life Sciences Tools 6% CAGR

45

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Annual Life Sciences Spending

Sources: thepharmaletter, “Worldwide pharma industry marketing investment flat in 2013,” April 2014

Battelle/R&D Magazine, 2014 Global R&D Funding Forecast, December 2013

$116B Sales &

Marketing

$195B Research &

Development

46

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Significant IT Spend and Large Market

Opportunity

Sources: IDC, Worldwide IT Spending Guide – Life Science, March 2015; Veeva Systems estimates

$19B Infrastructure

$33B Software & Services

Annual Life Sciences IT Spending

$52B $5B+ Current Addressable Market

$2B Content Management (Vault)

$1B Master Data Management & Data (Network & OpenData)

$2B Sales Productivity &

Compliance Tools (CRM)

47

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Annual Sales & Marketing IT Spending Best Practices: 2015 Life Science Sales and Marketing IT Benchmark Guide

$3.3B Sales & Marketing

IT Spending 2014

5% CAGR

Does Not

Include Data

Source: IDC, Best Practices: 2015 Life Science Sales and Marketing IT Benchmark Guide, July 2015

48

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2015 Sales and Marketing IT Spending

49

Source: IDC, Best Practices: 2015 Life Science Sales and Marketing IT Benchmark Guide, July 2015

Looking forward over the next 12 months, do you anticipate your

organization-wide sales and marketing IT budget will increase, stay the

same, or decrease?

64%

21%

15%

# of Companies

Decrease

Constant

Increase

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®2015 Veeva Systems veeva.com |

Veeva TAM in 2007

Core SFA Potential add-ons

$2B

Aggregate Spend

Alignments

Analytics/BI

Closed Loop Marketing

Compliance Management

Consent Management

eDetailing

Events Management

Expense Reporting

Field Email

eLearning

Incentive Compensation

Predictive Modeling

Route Planning

Sample Management

Potential Future Add-ons

CRM

7

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®2015 Veeva Systems veeva.com |

Com

merc

ial

R&

D

Veeva TAM in Fall 2013

Core SFA Potential add-ons Current

add-ons

$2B

Content Management

MDM / Data

$1B $2B

CRM

8

Page 52: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Com

merc

ial

R&

D

Veeva TAM in September 2015

Core SFA Potential add-ons Current

add-ons

$2B

Content Management

MDM / Data

$1B

Registrations Tracking & Submissions Archive

$2B

CRM

9

Page 53: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

New Data

Products

Com

merc

ial

R&

D

Potential Areas for TAM Expansion

Core SFA Potential add-ons Current

add-ons

$2B

Content Management

MDM / Data

$1B

Registrations Tracking & Submissions Archive

New Vault Products

$2B

CRM

10

New Product Lines

Page 54: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

The Life Sciences Industry

Cloud

Page 55: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Life Sciences Industry Dynamics

Margin

Pressure

Continued

Consolidation

Multichannel

Sales &

Marketing

Increasing

Regulation

Legacy

Technology

55

Page 56: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Focused on the Industry’s

Highest Priorities

Regulatory Compliance

Research &

Development Commercial

56

Page 57: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva Spans an Entire Life Sciences

Company

Regulatory

Information

Management

Investigator

Portal eTMF QualityDocs MedComms PromoMats

Customer Master

Regulatory Clinical

Trials

Quality and

Manufacturing Marketing Sales

Research & Development Commercial

Medical

Affairs

Field

Medical

KOL Data

& Services

Medical

Data Services Email Services Customer &

Compliance Data

Approved

Email CLM CRM Engage CoBrowse Align Events

Management

57

Page 58: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Integrated and Best-of-Breed

58

Regulatory Clinical Quality

SINGLE

SOURCE

OF TRUTH

VEEVA COMMERCIAL CLOUD VEEVA R&D CLOUD

Page 59: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Select Veeva Customers 300+ customers with users in over 80 countries

Enterprise Emerging Growth

59

Page 60: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Continued Cloud Innovation Major Veeva Product Releases

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 242007 2015

Major Product Releases

60

Page 61: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Large and Growing Industry

Partner Ecosystem

Software Content & Data

Implementation

& Support

61

Page 62: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Competitive Advantage

Deep

Industry-Specific

Functionality

Large Installed

Base with Strong

Customer

Success

Regulatory

Compliance in

the Cloud

Industry Expertise

Coupled with

Cloud Talent

62

Page 63: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva Commercial Cloud

Page 64: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

2014 New Drug Approvals Hit 18-year High

Product approvals

2014 Product approvals

2015

44 2 5 + Sources: Forbes: 2014 New Drug Approvals Hit 18-Year High. Jan 2, 2015

Forbes: The FDA Is Basically Approving Everything. Here’s the Data to Prove It. Aug 20, 2015

64

Page 65: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

72%

Multichannel is Now

Want More Channels

Prefer Emails

66% Cost of Non-compliance

‘What Physicians Want,’ Publicis Touchpoint Solutions, 2012.

‘Email or snail mail from pharma?’ FiercePharma, 2012.

‘Pharmaceutical Industry Criminal and Civil Penalties.’ Public Citizen, 2012.

$247 MILLION

65

Page 66: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Face-to-face

Field-guided

Online

Self-guided

Remote

Field-guided

Field

Email

Event

Management

Interact at Customer’s Convenience

66

Page 67: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Orchestrated Customer Journey Sales

Marketing

Digital

67

Page 68: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Today’s Life Sciences Siloes Sales

Marketing

Digital

68

Page 69: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva Commercial Cloud D

ATA

C

ON

TE

NT

IN

TE

RA

CT

ION

S

Customer Master

Customer Data

KOL Data

PromoMats

MedComms

Approved

Email

Engage

CoBrowse

Service Cloud

CLM

Events Management

Align

Multichannel Sales &

Marketing

69

Page 70: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Commercial Evolution

Field Rep Face-to-face

Digitally Enabled Rep

Multichannel Execution

Coordinated Multichannel

70

Page 71: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Enable Compliance

On-label Messaging

Sunshine Expense Capture

Electronic Signatures

Compliant Interactions

MLR Approvals

Auto Update

Auto Withdrawals

Consumption Tracking

Compliant Content

Pre-validated

Opt-in & Approvals

Samples Tracking

Sample Limits

Spend Reporting

Compliant Operations

71

Page 72: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva CRM & CLM

Approved Email & Events

Veeva Network & OpenData

Vault PromoMats

Commercial Cloud Demo

29

Page 73: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva Commercial Cloud Benefits

73

Multitenant cloud computing

Reduces the integration burden

Speeds acquisition payback

Improves product launches

Enables move to multichannel Improves

Compliance

Page 74: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Commercial Content Management

Market

Vault PromoMats

Vault MedComms

Page 75: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Commercial Content Management

75

Medical, Legal and Regulatory Reviews

Agency Collaboration

Distribute to CRM and other Channels

Global Searching

Apps Contracts TV Ads

Correspon-

dence

Labeling

Brochures Websites Radio Ads Medical

Letters

Print Ads

Creation Review & Approval

Distribution Storage

Page 76: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Challenges with Commercial Content

Ownership &

Control

Regulatory

Risk

Multichannel

Distribution Tracking &

Visibility

Inefficient manual

processes

Multichannel,

claims tracking

Internal & agency

collaboration

Use of outdated

materials

76

Page 77: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Content Drives Competitive Advantage

Create Approve Distribute

Analyze

Review

Consume

Optimize

77

Page 78: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Powerful Combination

• Cements leadership in life sciences commercial

content management

• Improves position to capture more of the Commercial

Cloud opportunity

• Speeds Veeva’s move to become industry standard for

enterprise content management

78

Page 79: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva CRM Approved Email

Page 80: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva Approved Email Productive reps, without the risk

Activity Insights Personalized Extends Value of

In-person Meeting Compliant

80

Page 81: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com | ®2015 Veeva Systems – Company Confidential veeva.com |

57% Desktop

32% Phone

11% Tablet

Customers

50+

Number

Approved Email Success

Regions

6 Avg Open Rate

40%

Avg Unsubscribe Rate

.1%

Avg Click-through Rate

18%

‹#›

Page 82: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva OpenData

Page 83: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Every Healthcare Professional

Demographic Identifiers

Credentials

Contact & Preference

Affiliations

Name

Gender

Age

Status

Specialties

Primary Practice Address

Additional Addresses

Phone & Fax

Local identifiers

HCP – HCO

RPPS, BIG, INAMI, GMC

Degrees

Certifications

Medical School

Graduation Dates

Residency

Private Practices

Hospitals

Market Access

Physicians

Pharmacists

Market Access

Physician Assistants

Dentists

Nurses

Compliance Data Privacy

Opt-in

83

Page 84: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

HCP in Veeva CRM

84

Page 85: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Every Healthcare Organization

Life Sciences centric

data model reflecting

every local

Healthcare System

and organisational

structure

Hospitals

Pharmacies Health Systems

Private Practice

Locations

85

Page 86: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

HCO in Veeva CRM

86

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®2015 Veeva Systems veeva.com |

Data Quality Remains a Challenge

Source: Veeva Systems, “European Life Sciences Industry Survey on Customer Data”

March 2015.

87

Page 88: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva OpenData Global Roadmap

AVAILABLE END of 2015 2016

Pleasanton Philadelphia

Shanghai

Sydney

Budapest Paris

OpenData Offices

88

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®2015 Veeva Systems veeva.com |

OpenData KOL – Key Opinion Leader Data

Roles &

affiliations

Channel

relevance

Relationship

mapping

Content

analytics

Sentiment

analytics

Reach of

the KOL

46

Page 90: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva CRM Events

Management

Page 91: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Events Management in Life Sciences

Marketing Medical Sales Outsourced Partners

Source: IMPACT: MPI, Healthcare Meeting Compliance Certificate, June 2015

$3.5B annually

1,000,000 events

Hard Coordination

91

Page 92: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

The Need for a Coordinated Approach

KOL engagement

is a high priority x

Sunshine Act

focused the value

Events are a high

value element of

multichannel

strategy

Staff and external

partners need a

collaborative

process

Lack of Visibility Hinders Collaboration

92

Page 93: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Event Lifecycle

Better Events with Improved Compliance

Request

Approvals

Planning Manage

Closeout

93

Page 94: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Commercial Cloud – Growth

Opportunities

Page 95: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Commercial Cloud Growth Areas

Winning more SFA seats Sell existing CRM add-ons to

existing and new customers

Increase market share with

Veeva Network

New Comm’l Products

Develop new CRM add-ons, new

data products, new areas

Increase market share in

Commercial Content

Management

Increase market share with

Veeva OpenData

50+% 10% <5%

<5% ~15%

95

Page 96: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva Vault R&D Avril England, GM Vault

Steve Harper, Director Vault Product Management

Page 97: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com | ®2015 Veeva Systems – Company Confidential veeva.com |

What Life Sciences Industry Wants

Decrease time to commercialization

Ensure regulatory compliance

Page 98: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

The Industry is Changing. Fast.

Real-time

Compliance

External Partners

& Vendors

Global

Markets

Page 99: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Trapped by Legacy Applications

Core Function Focus

Local/Departmental Long,

Complex Implementations &

Upgrades

Significant Customization or

Configuration

Costly to Support

Nearly Impossible to Upgrade On Premise

Departmental

Solutions

Regulatory

Compliance

Globalization

Collaboration

Page 100: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Disaster Recovery QA

Legacy Solutions are Complicated

Production Environment

Application Server

Documentum ECM

Oracle Database

Server Monitoring

Server Virus Protection

File Storage

Server Operating System

Content Accelerators

Enterprise Search

Annotation Server

Rendition Server

Custom Application

Server Hardware

Integration Maintenance Svcs.

Software Maintenance Svcs.

Hardware Maintenance Svcs.

Development

Page 101: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Legacy Solutions…

Proliferated Across the Enterprise

Submissions Quality eTMF

Promotional Materials Medical

Page 102: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Millions spent on

maintenance

Technology Landscape:

Costly and Complex

Multiple data centers

Numerous vendors

Multiple systems for the same

function across geographies

Countless software versions

Page 103: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Business Impact:

Slow and Inherently Risky

Greater Compliance Risk

Extended Timelines

Increased Costs

More Time Wasted on:

Searching

Reporting

Updating

Preparing for Audits

21.3% Productivity Loss

$19,000 lost per worker

213 excess employees!

IDC Bridging the Information Worker Productivity Gap 09/12

Page 104: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

A New Solution is Needed ….

System

Integration

Content

Replication

Monolithic

Repository

The Answer

Page 105: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva Vault:

Simplifying Technology, Streamlining Business

Applications & Platform

Page 106: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com | ®2015 Veeva Systems – Company Confidential veeva.com |

What Makes Vault Unique

World-class

Cloud

Platform

Deep

Industry

Apps

Built-in

Regulatory

Compliance

Page 107: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva Vault Enterprise Suite

Collect Manage

Archive

Publish

Clinical Regulatory

Quality

Track Submit

Platform

Sell

Market

Commercial

Page 108: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

A Single Source of the Truth

Single Authoritative

Source

Increase

Internal &

External

Collaboration

Decrease

Time to

Market

Decrease Cost

of Compliance

End-to-End

Process

Visibility

Single Global

Authoritative Source

Page 109: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Process Transparency

ACROSS

REGIONS

ACROSS

PARTNERS

ACROSS

DEPARTMENTS

Page 110: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Global vs. Decentralized

Traditional

decentralized

Meets local requirements

Speed at local level

Costly, no sharing across regions

Traditional

global

Easier to maintain

Lower cost to operate

Does not meet local requirements

Act Local

Be Global

Easy to maintain

Low cost to operate

Fast to implement

Meets local requirements

Best of Both Worlds

Page 111: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva R&D Suite

Collect Manage

Archive

Publish

Vault Clinical Vault Regulatory

Vault Quality

Track Submit

Vault Platform

Page 112: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva Vault Clinical

Faster study start-up

Cost Savings

Inspection Ready

Remove Bottlenecks

Investigator Portal eTMF

Vault Clinical

Site Collaboration

Document Collection

Study Analytics

Built-in

Standards

Page 113: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Pro

ble

m

• Four disparate systems with manual paper processes

• No global standards or coordination

• Fractured business processes

• Limited visibility introduced compliance and audit risk

• Delays in clinical trial completion

So

lution

• Implemented Vault eTMF across all business lines

• Single global Vault in use on all continents by over 3,000 users

• 25,000 active sites in over 700 active trials

• 4M documents migrated

• Initial implementation in 12 weeks

Benefit • Reduced compliance

risk through standardized global processes

• Streamlined document collection process saving time and money

• Improved monitoring removed bottlenecks to speed doc collection

• Reduced audit findings with an inspection-ready eTMF

Top 10 Pharma Company 100% standardized on Vault eTMF globally

Page 114: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva Vault Regulatory

Faster Submissions

Assembly

Integration Ready

Improve Local

Compliance

Decrease Approval

Times

Publish

Vault Regulatory

Registrations Submissions Archive

Built in Standards

Complete Traceability

Track & Manage Registrations

Page 115: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Pro

ble

m

• Legacy Documentum/FirstDoc system

• Growing cost to maintain legacy applications

• Faced a major upgrade to address regulatory findings

So

lution

• Implemented Vault Submissions live with 150 users

• Successful migration of historical content

• Early adopter expanding to use entire regulatory suite

Benefit • Addressed key findings

with standard workflows

• Reduced time to assemble submissions

• Ease of use ensured limited disruption to on-going submissions

• Lowered total cost of support and maintenance

Innovative Biotech Vault Submissions implementation with migration from Documentum

Page 116: Analyst & Investor Day€¦ · Analyst & Investor Day September 30, 2015 ®2015 Veeva veeva.com |Systems Agenda Cloud Innovation ... unauthorized access to our customers’ data,

®2015 Veeva Systems veeva.com |

Veeva Vault Quality

Track Standardize Train

Vault QualityDocs

Built-in Change Control

SOP Access & Management

R&U Compliance

Lifecycle Auditing

Control

Reduced Compliance

Risk

Improved Productivity &

Oversight

Globally Enforced Best

Practices

Always inspection-

ready

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Pro

ble

m

•Managing controlled quality documentation across four global sites and two electronic systems

•Disparate processes introduced compliance risk

•Four document controllers could not share work across sites

•Very difficult to find documents, assess their current status, and reduce document cycle time

So

lution

•Implemented Vault QualityDocs globally and replaced two systems in six weeks

•Manages manufacturing documentation including batch records, specs and test methods

•Added support for Quality & Supplier Agreements

•Integration with Single Sign On (Okta) and LMS (ComplianceWire)

Benefit •Decreased compliance risk

with global content & process oversight

•Increased efficiency by sharing work across document controllers

•Reduced document cycle time through improved visibility

•Improved user adoption, and reduced support costs

•Reduced cost and time associated to document audits

EU Midsized BioPharma Vault QualityDocs for globally distributed manufacturing documentation

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Using the Entire Veeva R&D Suite

Collect Manage

Archive

Publish

Vault Clinical Vault Regulatory

Vault Quality

Track Submit

Vault Platform

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Pro

ble

m

•Archaic paper, file share, and homegrown systems caused significant business challenges across the drug development lifecycle

•Costly to maintain and difficult to support

•Lost productivity locating, or recreating content

•New regulatory requirements could not be easily met

So

lution

•Implemented eTMF for Clinical live with nearly 1400 global active sites, 780 global users across US, EU, and Japan

•Added a Platform Model Repository & QualityDocs

•Enterprise Integration with Single Sign On (Okta) and LMS (ComplianceWire)

•Also using Vault PromoMats and MedComms. Currently evaluating Vault Regulatory

Benefit •Reduced risk and increased

productivity by using Vault across departments

•Streamlined cross departmental business processes

•Improved team productivity with centrally shared work product

•Reduced IT cost for support and administration by centralizing on Vault

•Met regulatory requirement for complete and available documentation

Top 20 Pharma Standardizing on Vault Across the Enterprise

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Vault Demonstration

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Vault Momentum Since IPO

Vaults Documents Doc Views

7x 8x 10 0 x

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World Class Platform:

Performance Improvements

0

0.5

1

1.5

2

2.5

3

3.5

V7 V8 V9 V10 V11 V12

Avg

Tim

e (

Se

co

nd

s)

Doc View

Search

Library

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Vault Delivers Significant Benefits

Faster Time to Market

Lower Compliance Risk

Lower Costs

Improve Global

Visibility and Control

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Ed Gemo ‎Vice President and Chief Information Officer –

Halozyme Therapeutics

Customer Fireside Chat

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Building a $1B+ Growth Company

Scale Products Customers

125

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Questions