Drag Me To Hell Her facial expression is portraying a misery of pain while the hands behind her appear to be dragging her into fire and what we associate as hell. The hands give away a clue that the sub-genre can be related to supernatural as the hands appear to be inhuman and mummified. The image and the title perfectly interlink as the title of the movie is called ‘Drag me to hell’ and we and clearly able to identify the woman being dragged to hell.

It is clear to us as an audience the female presented is seen as the victim and because it is a female that has been used, the film has followed stereotypical conventions of using a female victim as they are seen as weaker than men and in result defenseless against the villain.

Also the mise-en-scene of this poster, such as the woman and the simple house in the background suggests that the woman is a normal person just like us which causes to raise the fear factor for the audience as they will be able to picture themselves in this position.

The tagline for the poster says ‘ Christine Brown has a good job, a good boyfriend and a bright future, but in three days, she’s going to hell’. This tagline becomes a questioning hook that lures the audience to want to find out why Christine is going to hell and how that is even possible.

The title of the film is not presented as fancy or significant, may be due to not wanting to outstand the main image. However the title is in capitals and all white which stands out from the red fire blazing behind.

The institutional information underneath all poster information as it is the last thing the audience are supposed to look at because if they find the poster attractive, they will want to remember the release date so they are able to go and watch it. This information also gives away the directors and producers and so on and audiences may be familiar with the work of some of these producers which forces them to be intrigued and want to watch the film more.

However, instead of this poster having an official release date, its reads ‘coming soon’, this shows that this horror poster is a teaser and it forces the audience to constantly keep an eye out for anymore given information, for instance more posters and upcoming trailers.

The dark background that is lurking over the house which suggests the evil has covered itself over this house and nothing good may happen here. This is also presented as the stock location even though it is presented at the back of the poster. In terms of the rule of third it is also placed in the middle of the page.

The colors used in the poster contrast together in a useful way as you have the interconnection of dark colors which connoted dullness and eeriness whereas the red and the orange connotes fire and danger. This suggests that this film is filled with danger and darkness.