Analysis on Satyamev Jayate Research Report

Presented by – Gurpreet Singh

Satyamev Jayate

• It was the TV show hosted by the Bollywood actor Amir Khan.

• It is produced to make the people aware that what kind of things are going in our society.

• Timings were – 12pm to 1:30pm• Channel – Star Plus and DD1

Buzz on Social Media

Facebook

• Likes – 660,643• Talking – 332,319• Public posts - 1712

Twitter

• Followers – 15135• Following – 60• Tweets & Re-tweets –

35306

Audience Sentiment Analysis

Positive Neutral Negative

71

24

5

Audience Intelligence• Majority is Male• People between 18-35 years of age create maximum buzz.• Young Generation is more concern about such issues.• Maximum buzz came from Maharashtra, followed by

Karnatka.

People Talking• After the pilot episode, people start talking about Female

Infanticide. • Satyamev Jayate is evoking people to discuss social issues.• Some started comparing this program to The Oprah

Winfrey, a western program.

Impact of Pilot Episode• The pilot episode was based on the theme of Female

Infanticide. • Root out social evils.• Change in society.• Conversation tracked – 13,632

Celebrity Impact• Does celebrity magnet work ?• 95% are the talking about the Amir Khan only.• It impacted to a large extent on the people.

Conclusion• Young generation is more concerned about these issues.• People start discussing to change in the society.• Much talking about Amir Khan rather than the show.• Shows that Celebrity face has a great impact on society.• Peoples are more in concern now and the buzz is

increasing.

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