Frost & Sullivan: Plant Health Improvement

Agents Enable Growers to Do More with Less

Research PREVIEW for the

Analysis of the North American Plant Health

Improvement Agents (PHIA) Market (NDB8-39)

Key Findings

• The North American plant health improvement agents (PHIA) market was worth $15.45 billion in 2013.

Synthetic fertilizers dominated with 91.4% of market revenue, followed by micronutrients with $883.8 million

and plant growth regulators (PGRs) with $439 million.

• Nitrogen-based nutrients constituted the majority of the fertilizer segment, followed by phosphates.

Chelates and blends generated a large revenue percentage of micronutrients, followed by trace minerals

such as zinc (Zn), manganese (Mn) and magnesium (Mg).

• Efficient soil nutrition management and plant nutrition uptake are major market drivers. These result from

the need to maximize yield per acre and produce more with less resources.

• These factors lead to higher demand for smart fertilizers, micronutrients, and PGRs, which reduces the

market share of traditional nitrogen-phosphate-potassium (NPK) segment.

• Controlled release fertilizers, NPK blends, and chelated and blended micronutrients are expected to be the

fastest growing segments during the next decade.

• More educated farmers and a larger number of co-ops are placing value on suppliers that undertake

vigorous research and development (R&D) in addition to downstream testing.

• These developments are expected to positively impact the PGR and lesser known micronutrient (Cobalt

(Co), Molybdenum (Mo), Nickel (Ni)) segments. These products generate high value and growth potential

within horticulture and arboriculture applications.

Source: Frost & Sullivan

NDB8-39

Market Breakdown

PHIA*

Micronutrients

Boron (B), Calcium (Ca), Cobalt (Co),Copper (Cu),

Iron (Fe), Mg,Mn, Mo, Zn, their Blends and Chelates

Synthetic Fertilizers**

N, P, K, Sulfur (S) and Blends of NPK

PGRs

Hormones, adjuvants,

aids, defoliants, surfactants

Source: Frost & Sullivan

Note: (*) Excludes organic fertilizers, bio-fertilizers, herbicides, fungicides, pesticides, and insecticides. (**) Blends include micronutrient formulations with NPK as the active ingredient.

PHIA Market: Segmentation by Product Type, North America, 2013

NDB8-39

Market Trends

Source: Frost & Sullivan

Improving

Plant

Nutritional

Uptake

Total Market Trends

Efficiently

Managing

Soil

Nutritional

Levels

Targeting

High-Value

Specialty

Markets

PHIA Market: Market Trends, North America, 2013

NDB8-39

CEO’s Perspective

Source: Frost & Sullivan

NDB8-39

2 Top companies impact market movement with advantages in technology, marketing, distribution, and end-user networking.

3 Fluctuating commodity prices and limited resources generate greater demand for “smart” nutrients, micronutrients, and PGRs.

4 Educated plant growers with a need for effective nutrient technologies are influencing product development and marketing.

5 Economic growth and dietary trends create new opportunities within agriculture, horticulture, and turf and ornamental (T&O).

1 The PGR segment is ripe for new market activity due to a low-share concentration, high growth and niche opportunities.

Section Slide Number

Executive Summary 10

Market Overview 16

Total Market – Canada and United States

• Drivers and Restraints 27

• Forecasts and Trends 34

• Market Share and Competitive Analysis 44

• CEO’s 360 Degree Perspective ─ Micronutrients Industry 51

Fertilizers Segment Breakdown – N, P, K, S and Blends 53

Micronutrients Segment Breakdown – Trace Elements, Blends, and Chelates 70

Plant Growth Regulators Segment Breakdown 88

Vertical Market Breakdown – Agriculture, Horticulture, Arboriculture 105

The Last Word 112

Appendix 115

Contents NDB8-39

Key Questions The Full Analysis Will Answer

What is the size of each market segment, and how fast are they expected to grow?

Who are the major players in each segment, and what are their business focuses?

Which products are included in each segment? How might this change during the forecast period?

Does one market segment have an impact on any other? How are they interrelated?

What are the major trends, drivers, restraints and challenges impacting each segment?

Are today’s products meeting end-user needs? How are manufacturers marketing new products?

Source: Frost & Sullivan

Partial List of Companies Interviewed

• Agrium Inc.

• Aquasoil SS Corporation

• Baicor LLC

• Cameron Chemicals, Inc.

• CP Bio, Inc.

• Fine Americas, Inc..

• HJ Baker & Bro., Inc.

• Kronos Micronutrients, LP

• Nachurs Alpine Solutions

Corporation

• Old Bridge Chemicals, Inc.

• Plant Products Co. Ltd.

• QC Corporation

• SAM HPRP Chemicals Inc..

• Tokyo Chemical Industry Co., Ltd. -

America

• U.S. Borax Inc.

• Valent Biosciences Corporation

• Winfield Solutions, LLC.

Source: Frost & Sullivan

NDB8-39

Interested in Full Access? Connect With Us

Ariel Brown Associate Corporate Communications

(210) 247-2481

Ariel.brown@frost.com

Research Author

Reuben Sequeira Research Analyst

Chemicals, Materials & Food

http://bit.ly/1mNzz8P @siksandwich

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