Social Media Week 2013 September 23-27

Analysis of Top Conversations, Top Influencers and Top Content on Social Media

Introduction

We have monitored mentions on social media containing the following keywords “social media week”, “socialmediaweek” or “smw13” between september 23rd and 27th. We have done a deep analysis of tweets in the english language using Vortio´s clustering methodology. Due to the fact that several cities and countries used hashtags that don´t contain the keywords above, some important conversations or influencers may not be represented here.

General Metrics Volume of mentions around different platforms

Metrics extracted from uberVU

Distribution metrics (Sentiment, languge, gender and geographic distribution)

Metrics extracted from uberVU

Most mentioned cities (ordered by the number of mentions containing the city name)

Most mentioned brands (ordered by the number of mentions containing the brand name)

Top 4 URL´s shared on Twitter (based on the number of times that the URL was shared)

All shortened URL´s were unshortened back to the original for rank building

Shared 2214 times Shared 566 times

Shared 264 times Shared 246 times

http://nokiapuck.com http://thisisnotaninsight.tumblr.com/

http://www.museum140.com/portfolio/museumabc/

http://www.virgin.com/news/livestream-social-media-week-at-virgin

Top 15 URL´s shared on Twitter (based on the number of times that the URL was shared)

URL Total http://nokiapuck.com 1780 http://thisisnotaninsight.tumblr.com/ 566 http://www.nokiapuck.com/ 434 http://www.museum140.com/portfolio/museumabc/ 264 http://www.virgin.com/news/livestream-social-media-week-at-virgin 246 https://twitter.com/ayorotimi/status/383183186580094978/photo/1 188

http://mommacuisine.com/2013/09/23/live-with-momma-cuisine-special-broadcast-at-social-media-week-chicago-wed-925-at-100-pm-cst/ 188

http://smwldn.kred.com 146

http://wallblog.co.uk/2013/09/24/infographic-smw13s-biggest-influencers-and-events/ 112

http://mammasaurus.co.uk/what-do-you-do-when-you-see-something-unethical-effective-blogger-outreach-in-10-easy-steps-social-media-week/ 108

http://www.buzzfeed.com/robinedds/the-16-most-ludicrous-tweets-from-londons-social-media-week 100

http://redcrosstalks.wordpress.com/2013/09/23/canadian-red-cross-goes-social-for-social-media-week-smwtoredcross/ 98

http://www.surreycc.gov.uk/your-council/about-our-website/social-media/social-media-week-2013 86

http://www.2morrowknight.com/why-linkedins-appeal-to-teens-makes-sense/ 82

https://www.globalwebindex.net/Stream-Social-Q2-2013 78

All shortened URL´s were unshortened back to the original for rank building

Tag Cloud (based on the frequency of words that appeared in all monitored tweets)

Frequent (but not so meaningful) words like “attend” , “time”, “starting” are not displayed above

Top clusters (Conversation flow of the main clusters, which are represented by different colour streams, where the width is proportional to the number of mentions

Who wants to play a game of Nokia Puck with me? #NokiaPuck #SMW13 Africa: Open & Connected

Influencers: @ayorotimi, @choccitymusic,@smwlagos

Every day retweet at least one new person to build relationships, meet new people, and share content. ~2K #smw13 (132) Influencer: @2morrowknight

Don't do social, be S.O.C.I.A.L. > sincere, open, collaborative, interested, authentic, likable ~@ValaAfshar #smw13 (130) Influencer: @2morrowknight , @ValaAfshar

Sex-Up Your Start-Up: join our business tips livestream from @Virgin now (178) Influencer: @richardbranson

Is Canada Falling Behind in Innovation? Influencer: @MaRSDD, @smwto

LIVE! With Momma Cuisine Special broadcast at Social Media Week Chicago Influencer: @mommacuisine

Brandwatch reveals stunning Social Media Week dataviz Influencer: @socialmediatoday @littlearch

I’ve just checked in to the #SMWLDN HQ, powered by @Nokia (262) Influencer: @Nokia

Cluster detection and visualization powered by VORTIO

VORTIO´s Clustering Technique (the technology behind our methodology to analyze social media data)

Vortio´s clustering engine automatically detects topics and clusters of conversations and influencers. This helps one understand the most important topics around any subject (brands, market terms, events etc.) in a matter of minutes. Not only retweets and exact matches are identified but mentions that are closely related to each other are grouped together as well. After analyzing a couple of clusters, we are able to deliver more comprehensive metrics (influence, sentiment, engagement) without having to analyze thousands of mentions by reading each one.

Top clusters of topics and influencers (based on the number of similar mentions detected automatically)

Africa: Open & Connected” A day of conversation & networking curated by Social Media Week Lagos

378 @ayorotimi (186 mentions) @choccitymusic (30 retweets) @SMWLagos @CIPR_UK

Brandwatch reveals stunning Social Media Week dataviz

270 @socialmedia2day (24 retweets) @littleark

Sex-Up Your Start-Up: join our business tips livestream from @Virgin

178 @richardbranson (162 retweets)

Is Canada Falling Behind in Innovation? 174 @MaRSDD (34 retweets) @smwto @marscommon

Don't do social, be S.O.C.I.A.L. > sincere, open, collaborative, interested, authentic, likable ~@ValaAfshar #smw13

130 @2morrowknight (104 retweets) @ValaAfshar

Momma Cuisine at Social Media Week 129 @mommacuisine (30 mentions) @FoodieStuntman

Clusters # mentions Top influencers

Every day retweet at least one new person to build relationships, meet new people, and share content. ~2K #smw13

33 @2morrowknight (33 retweets)

See our Richard Morris talk about Givenomics at the Social Media Week London event tonigh

30 @rjmorris67

Engaging Women in Public Health through Social Media

110 @PamMktgNut @PublicHealth

Top clusters of topics and influencers (based on the number of similar mentions detected automatically)

Marketwired to Host Discussions on Earned Media and Data Analytics at Social Media Week 2013

98 @thesocialmined @mindsetTina @internetmarkets @angeltorres @javiermurillo @kanishmohan

Social media week kicks off in #Toronto today. Do yourself a favour and get out to a few events -- almost everything is free!

@laurenonizzle 62

Need help with social media? There are still dozens of #SMWLDN events going on this week, many of them free too!

@startupbritain 47

Clusters # mentions Top influencers

Every person has a story & those who listen/share those voices are going to be social influencer leaders of the future. ~@JenniHogan #smw13

27 @2morrowknight (24 retweets) @jennihogan

Looking forward to this afternoon's BSports session on Sports Data & Social Marketing. Watch Live online HERE

18 @BSportsFootball (14 retweets)

Top clusters of topics and influencers (based on the number of similar mentions detected automatically) Clusters # mentions Top influencers

Top 18 influencers (based on the number of RT´s the profile got during the event)

186 retweets

162 retweets

637 retweets

546 retweets

466 retweets 174 retweets

416 retweets 168 retweets

162 retweets

Top 18 influencers (based on the number of RT´s the profile got during the event)

108 retweets

94 retweets

154 retweets

136 retweets

130 retweets 102 retweets

110 retweets 94 retweets

94 retweets

Further top influencers (top 19-50 list) (based on the number of RT´s the profile got during the event)

Twitter Account RT´s @NokiaAtWork 92 @marsdd 90 @globalwebindex 84 @Jeepnie 80 @UinvitedU 72 @smwto 68 @CIPR_UK 66 @Betfairpoker 64 @FanologySocial 64 @gyaanexchange 62 @GorkanaUS 60 @bisialimi 58 @HallamInternet 58 @jeremywaite 58 @SMAMiorg 58 @BigLotteryFund 56

Twitter Account RT´s @Virgin 46 @ChicagosMayor 56 @gmpolice 56 @NokiaIndia 56 @HillshireBrands 54 @laurenonizzle 54 @Livestream 54 @windsorarms 52 @hootsuite 50 @AlexanderVelky 46 @GulPanag 46 @Rashida48 46 @soundandmusic 46 @the_brokerage 46 @laurawheelers 44 @nokia 44

Further top influencers (top 51-100 list) (based on the number of RT´s the profile got during the event)

Twitter Account RT´s @theLAfashion 36 @TobyTurner 36 @ZoomTV 36 @Diabetes_Sanofi 34 @herahussain 34 @misslori 34 @sapientnitro 34 @Topshop 34 @WikiManiaLondon 34 @Bwris 32 @PamMktgNut 32 @sgabery 32 @ShelleyPortet 32 @SMWBerlinPod 32 @BriteChicago 30 @choccitymusic 30 @danieldoherty 30

Twitter Account RT´s @ErrCohen 30 @gunnarolla 30 @J_Spady 30 @juntoboxfilms 30 @SMWMumbai 30 @TWG 29 @AlexOberberg 28 @hildahoy 28 @mnemonicCloud 28 @NCMSocial 28 @richardayers 28 @twitcam 28 @YTCreators 28 @Das_Beard 26 @GodalmingLib 26 @kredbethanyB 26 @michaelclewin 26

Twitter Account RT´s @silviacambie 42 @SMWBOG 42 @socialmedia2day 42 @startupbritain 42 @WaytoblueUK 42 @Foodiechats 40 @MWWGroup 40 @smwberlin 40 @SuffolkTS 40 @Deanna_Hartley 38 @MarketingUK 38 @redcrosscanada 38 @_JessyDavis 36 @ctw71 36 @mommacuisine 36 @ramonapringle 36

Top Nokia clusters (based on the number of times that the URL was shared)

142 @SMWBOG I am the King of digital Air Hockey! #SMW13 #nokiapuck

I just beat @[twitterhandle] at #Nokia's air hockey game #nokiapuck. Who's next?

142

Who wants to play a game of Nokia Puck with me? #NokiaPuck #SMW13

456 @Jeepnie @web20education @r_coughlan147

I’ve just checked in to the #SMWLDN HQ, powered by @Nokia. See what’s on today:

262 @digit_ally @HuskiesAgency @seanearley

I just won a game of digital air hockey at #nokiapuck 140 @SMWBOG @jeepnie

Just grabbed Nokia Puck victory from the jaws of Nokia Puck defeat. @socialmediaweek #nokiapuck

138

@[twitterhandle] just beat me at Puck and now I feel bad about myself. @socialmediaweek #nokiapuck

138

Clusters # mentions Top influencers

Clusters of conversations about Nokia, the main sponsor of SMW13

Never has victory tasted so sweet. Have a go! @socialmediaweek #nokiapuck

122

@SMWBOG

Top Nokia clusters (Top clusters mentioning the Nokia brand)

Bring it on! Who want's a game? #Nokia's social air hockey #nokiapuck

@slangeditorial @SMWBOG @SMWBerlin @socialmediaweek

122

- I win some, @[twitterhandle] loses some. Puck with me, you know I got it. #nokiapuck

91

@SMWBOG @jeepnie

Revenge is a dish best served cold. Prepare to eat some Puck-vengeance ice cream. @socialmediaweek #nokiapuck

136

Clusters # mentions Top influencers

Clusters of conversations about Nokia, the main sponsor of SMW13

I'm at Social Media Week - SP (Sao Paulo) w/ XX others

126

Top Check-ins (based on the number of times that the URL was shared)

Social Media Week! (@ Windsor Arms Hotel w/ 28 others)

119

I'm at Social Media Week Bogot 2013 - @smwbog (Bogota, Cundinamarca) w/ XX others

38

I’ve just checked in to the #SMWLDN HQ, powered by @Nokia. See what’s on today:

262

Clusters # mentions

VORTIO analyzes social media data faster and more precisely through the application of technology Talk to us: Facebook.com/Vortio E-mail: contact@vortio.com www.vortio.com.br