Analysis of Poster Analysis of Poster and Magazine – A2and Magazine – A2

Robbie DaleRobbie Dale

PosterPoster The colour palette is black The colour palette is black

and white due to the and white due to the contrast it creates. These contrast it creates. These two colours have distinctive two colours have distinctive opposite symbolism. Black opposite symbolism. Black represent corruption, represent corruption, darkness and death, while darkness and death, while White represents life, purity White represents life, purity and innocence. These two and innocence. These two colours represent the two colours represent the two main themes in my film, main themes in my film, that of life and death. The that of life and death. The colour palette is colour palette is minimalistic represents the minimalistic represents the equality of Death, king or equality of Death, king or peasant, Death comes for peasant, Death comes for all. It is also recognisable all. It is also recognisable colour scheme and would colour scheme and would give the audience an idea give the audience an idea about what the premise of about what the premise of the film.the film.

The poster clearly shows The poster clearly shows its targeting young its targeting young adults and thriller adults and thriller addicts. This is through addicts. This is through the use of the skull; a the use of the skull; a distinctive motif from my distinctive motif from my film. This clearly shows film. This clearly shows the genre the film is and the genre the film is and therefore a basis for the therefore a basis for the an older audience. The an older audience. The poster includes a poster includes a reference the end of the reference the end of the Mesoamerican Long Mesoamerican Long count calendar, which count calendar, which some suggest is the date some suggest is the date for the end of the world.for the end of the world.

The lighting on the skull The lighting on the skull makes it look as if it is makes it look as if it is emerging from darkness; emerging from darkness; a very gothic image. It a very gothic image. It also represents the also represents the shocking scenes that shocking scenes that would make the audience would make the audience jump in the seats.jump in the seats.

The skull’s front on angle The skull’s front on angle

denotes again the denotes again the equality of Death. The equality of Death. The direct look makes it seem direct look makes it seem that the skull’s gaze is that the skull’s gaze is piercing your soul and piercing your soul and drawing you in, closer to drawing you in, closer to the poster. the poster.

The only image used The only image used on the poster is the on the poster is the skull which plainly skull which plainly illustrates that death illustrates that death will appear/occur will appear/occur within this movie. within this movie. This image is This image is designed to attract a designed to attract a older more older more appropriate appropriate audience who would audience who would find the genre of film find the genre of film interesting.interesting.

My ident, Riddle Films My ident, Riddle Films was designed to was designed to represent the thriller represent the thriller aspect of the film my aspect of the film my company designs.company designs.

The ident was initially The ident was initially placed in the bottom left placed in the bottom left hand corner but feedback hand corner but feedback showed that this showed that this

1. Did not look 1. Did not look aesthetically pleasing.aesthetically pleasing.

2. Was not conventional 2. Was not conventional

I therefore changed the I therefore changed the poster according to the poster according to the feedbackfeedback

The Font style I used was Trajan Pro for the The Font style I used was Trajan Pro for the main film titles and information but used main film titles and information but used Steel Tongs for the credits and presentation. Steel Tongs for the credits and presentation.

I used Trajan Pro as it was a I used Trajan Pro as it was a simple but chic font. I tried to add simple but chic font. I tried to add a worn effect to the text a worn effect to the text represent death and decay but represent death and decay but decided to use a outer glow decided to use a outer glow effect, which feedback shows effect, which feedback shows looks more effective. The outer looks more effective. The outer glow effect made the title look glow effect made the title look ghostly and therefore emphasised ghostly and therefore emphasised the supernatural elements of my the supernatural elements of my poster. The was originally down poster. The was originally down the left hand side acrostically but the left hand side acrostically but after criticism of it being confused after criticism of it being confused with the tagline I put it in a more with the tagline I put it in a more conventional position.conventional position.

Steel Tongs was used for credits Steel Tongs was used for credits and presentation as it was a and presentation as it was a professional looking font perfect professional looking font perfect for it purpose.for it purpose.

The poster challenges The poster challenges conventions by not conventions by not including an image or including an image or name of an actor on name of an actor on the poster. the poster.

It keeps to It keeps to conventions by conventions by having a strong having a strong central image and central image and having the web having the web addresses in the addresses in the bottom left and right bottom left and right corners.corners.

Magazine Front CoverMagazine Front Cover

The colour palette is black, The colour palette is black, white and red, these white and red, these colours complement each colours complement each other. These three colours other. These three colours have distinctive meanings, have distinctive meanings, white and black denote white and black denote opposites such as life and opposites such as life and death, the red is used to death, the red is used to not only remain not only remain conventional but also as it conventional but also as it draws the reader’s eye draws the reader’s eye towards the magazine. towards the magazine.

The colours stand out The colours stand out against each other and against each other and that means that text and that means that text and images are easily images are easily viewable.viewable.

The poster clearly shows The poster clearly shows its targeting young adults its targeting young adults who read film magazines.who read film magazines.

This cover is stylistic and This cover is stylistic and effective, creating a danse effective, creating a danse macabre inspired main macabre inspired main image. image.

The use of red to highlight The use of red to highlight the Magazine name is the Magazine name is used to attract new used to attract new readers and make it easily readers and make it easily seen on a shelf. The use of seen on a shelf. The use of a red bar is to emphasise a red bar is to emphasise the main article and the main article and instantly attract those instantly attract those who like to keep up to who like to keep up to date with films.date with films.

The skull’s side angle and The skull’s side angle and eye line looking towards the eye line looking towards the other images draws the other images draws the reader’s attention to them. reader’s attention to them. This pose gives the figure This pose gives the figure power as he is looking down power as he is looking down on the images which is offset on the images which is offset by his casual stance, which by his casual stance, which should denote openness and should denote openness and vulnerability, traits which vulnerability, traits which this figure has none. this figure has none.

The other images are used The other images are used to stick to convention and to to stick to convention and to fill up negative space on the fill up negative space on the magazine cover, they also magazine cover, they also relate to the main article of relate to the main article of the cover.the cover.

Other conventional Other conventional elements of the elements of the magazine cover magazine cover include a web include a web address for the address for the magazine, a barcode magazine, a barcode with date and price. with date and price.

These features These features together create a together create a professional looking professional looking magazine cover. magazine cover.

The Plus section is also a The Plus section is also a conventional method of conventional method of showing what else is in showing what else is in your magazine, this is your magazine, this is necessary as if the main necessary as if the main article does not interest the article does not interest the reader then you have to reader then you have to show as much else to try show as much else to try and get them to purchase and get them to purchase your product. your product.

The use of two colours is The use of two colours is conventional as well as it a conventional as well as it a good method making it good method making it easy for the reader to easy for the reader to differentiate between the differentiate between the stories.stories.

The strapline is The strapline is at the top and is at the top and is a commonly a commonly used method to used method to show awards show awards given to the given to the magazine or to magazine or to promote their promote their magazine with a magazine with a slogan. slogan.

The use of Trajan Pro in The use of Trajan Pro in Reaper’s related news Reaper’s related news is to show continuity is to show continuity from the poster to the from the poster to the magazine. The outer magazine. The outer glow effect this time is glow effect this time is less to do with less to do with supernatural effect but supernatural effect but more with the text more with the text becoming becoming indecipherable against indecipherable against the model’s legs. the model’s legs.

The font used for the title The font used for the title is the largest sized text is the largest sized text on the page. In red and on the page. In red and with the effect of a with the effect of a shadow the magazine’s shadow the magazine’s name is easily displayed name is easily displayed against the white against the white background. background.

Also the model is placed Also the model is placed in front of the magazine’s in front of the magazine’s name as conventionally name as conventionally with well known film with well known film magazines they can magazines they can afford to cover a small afford to cover a small part of there name.part of there name.