Analysis of IRCTC
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INDIAN RAILWAY CATERING AND TOURISM CORPORATION LTD
VARIOUS ANALYSIS OF
KANWALJIT KAUR GOSALREGN. NO. 12397027
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SWOT ANALYSIS
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STRENGTHS Subsidiary of Ministry of Railway Full back up by the Govt. Excellent Faith & Goodwill Largest e-commerce website Monopoly in Rail tour packages& Rail Ticketing Concession on booking of charters Presence at more than 1000 stations across
the country Cheapest, yet best in Spiritual Tour Package
Segment Unique products like Mahaparinirvana express,
Bharat darshan, Maharaja Express Trains LTC approved Packages
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WEAKNESS
Lack of motivation in employees Poor Promotional activities & public relations Limitations indecision making process Delayed decision making Cannot handle load Non existence of full fledge Marketing team Non pro-active behavior of employees Poor customer support services Poor infrastructural facilities Rate of transaction failure
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OPPORTUNITIES
Buoyancy in the Tourism Sector. Increase in Individual disposable income Air Packages &Road Transport Packages Booming Hotels &Resorts Industry Bids for Contract(National &International) Strategic Tie-ups for better &improved performance. Outbound Tourism Segment Tie-ups with leading institutions
&organizations for educational tours &other tours at National &International platform.
Booming Medical Tourism
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THREATS
Leading web portals like Make My Trip, Cox &Kings, Clear trip ,Thomas cook, Yatra etc.
Economic Downturn Terrorists Attacks& Naxalite Attacks Withdrawal of parental support from the
Ministry of Railways, Govt. of India Low fare Airlines Private Small Tour operators Increasing Inflation rate
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GAP ANALYSIS
A technique that businesses use to determine what steps need to be taken in order to move from its current state to its desired, future state. Also called need-gap analysis, needs analysis, and needs assessment.
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GAP ANALYSIS
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CURRENT POSITION DESIRED POSITION
No. of tickets that can be booked in a minute is 2000
37 % of the total tickets are booked online
29% payment failures
Heavy rush on Tatkal tickets (especially on Thursday morning)
The no. of tie-ups with hotels is not very high
Required no. is nearly 7500 tickets per minute
It should be increased to 50% to increase income.
Should be reduced to 5-10%
Should be able to control this large no.
It should have more tie-ups with hotels, organizations and educational institutes.
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PORTER’S FIVE FORCE MODEL
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PORTER’S FIVE FORCE MODEL
New tour operators are coming up with packages.
Food joints giving delivery in trains Low cost airlines Lack of available tickets Inflation Competition by stayzilla.com,
flipkart.com, myntra.com etc
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PEST ANALYSIS
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PEST ANALYSIS
POLITICALGovernment policies
Ownership by governmentTariffs decided by
government
ECONOMICALInflation rate
Economic growthDisposable income
SOCIAL Population growthChanges in income
EducationReach of internet and
banking facility TECHNOLOGICALSpeed of internet
Rate of transaction failureUpgradation of technology
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McKINSEY’S 7 S MODEL
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BALANCED SCORECARD
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BALANCED SCORECARD
VISION To be a leading provider of high
quality travel, tourism and hospitability related services for a range of customer segments, with consistently high level of consumer satisfaction.
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VALUE CHAIN ANLYSIS
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THANK YOU