Determinants of Facebook usage among Polytechnic Students in South East, Nigeria
Analysis of Facebook Usage by College Students in Thailand
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Analysis of Facebook Usage by College Students in Thailand Arkhom Bunloet, Kanda Runapongsa Saikeaw , Mongkon Tengrungroj et al. Khon Kaen University, Thailand 1 July 2010
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Transcript of Analysis of Facebook Usage by College Students in Thailand
Analysis of Facebook Usage by College Students in Thailand
Arkhom Bunloet, Kanda Runapongsa Saikeaw, Mongkon Tengrungroj et al.
Khon Kaen University, Thailand1
July 2010
AgendaMotivationRelated WorkResearch MethodologyExperimental ResultsConclusions
2July 2010
Growing Worldwide FB Users
3July 2010
Growing Thai FB Users
4
Facebook Penetration in Thailand: 6.26%
Internet Penetration in Thailand: 26.19%
#21 of countries with the largest Facebook users
July 2010
User Age Distribution
5July 2010
Our Questions
What are the advantages and disadvantages of using Facebook as a Thai college student?
What are the activities that Thai college Facebook users often do?
Are there any misbehaviors that these users have done or have been imposed by others?
July 2010 6
Related Work
Several papers have been presented about the analysis of social media usage in Thailand
– Many papers focus on the study of Hi5 usage and Internet usage
– But none has studied the usage of Facebook which has been dominating recently among Thai teenagers
July 2010 7
Research Methodology
This research was conducted by designing the questionnaire
The questionnaire has three parts
– Personal biography
– Opinions about social networking
– Behaviors on Facebook
July 2010 8
Target Group
The target group consisted of 7,738 students who enrolled in summer courses 2010 in Khon Kaen University, Thailand
The selected sampling group was 740 students who enrolled in 13 faculties, such as the faculty of Agriculture, the faculty of Humanities and Social Sciences, and the faculty of Medicine
July 2010 9
Results Collection and Analysis
The answers of the questionnaire were ensured that they were recorded correctly (double data entry)
Results were analyzed using SPSS/PC Evaluation V15
Descriptive statistics included frequency proportion mean (SD) and the 95%CI
Analytical statistics included the Pearson Chi-square and the Odds Ratio
July 2010 10
FB Usage by Gender
60.673.1
0
20
40
60
80
Males Females
July 2010 11
Students Years
62.5 68.676.5 80
0
20
40
60
80
1st year students 2nd year students 3rd year students 4th year students
July 2010 12
Online Users Activities
84.1 81.375.5 74.3
65.5 58.457.7
30.8
5.3
0
20
40
60
80
100
Watching movies and listening to music Searching information for academics
Sending emails Playing MSN
Using Hi5 Rreading news
Using Facebook Playing online game
Using Myspace
July 2010 13
Social Network Usage Behavior
99.2
75.7
14.1
1.2
0
20
40
60
80
100
Used Hi5 Used Facebook Used Twitter Used Friendster
July 2010 14
Facebook Activities
64.5 64
41.6
36
12.2
0
10
20
30
40
50
60
70
Posting Information Using Applications Chatting Uploading Pictures Joining groups
July 2010 15
Inappropriate Content
20.2
19.217.6
8.8
0.5 1.6
0
5
10
15
20
25
Inappropriate languages Advertising False data
Pornography pictures Enticing Others
July 2010 16
Reasons for Using Facebook
77.1 74.8
44.3
30.528.2
19.8
6.9 1.5
0
10
20
30
40
50
60
70
80
Having conversation with friends Reducing stress
Killing times Finding new friends
Being a member of interested groups Being updated to technology trends
Finding new intimate relationships Others
July 2010 17
Advantages of Using Facebook
99 98.489.1 87.6 85
79.8
5.2
0
20
40
60
80
100
Relaxation Communication Education Information
News and event Knowledge Others
July 2010 18
Disadvantages of Using Facebook
79.8
64.8 62.2 61.1 59.1 59.155.4
39.9
25.4 22.3
3.1
0
10
20
30
40
50
60
70
80
Health problems Reduction of face-to-face social activity
Less time for studying Waste of time
Feel sleepy in class Reduction of work performance
Waste of money Reduction of GPA
Conflict with parents Class absent
Others
July 2010 19
Conclusions (1/2)
Relaxation was the most advantage while health problem was regarded as the most common disadvantage in using Facebook
Two top reasons why people used Facebook were having conversation with friends and reducing stress
Two most frequent activities were posting data and using Facebook applications
July 2010 20
Conclusions (2/2)
Three most types of inappropriate content on Facebook were inappropriate languages, unsolicited advertising, and false data
We are interested in answering these questions
– How to search for updated information efficiently
– How to know which friends are likely to be interested in certain Facebook pages
July 2010 21
Thank you very much
for
your attentionJuly 2010 22
