Codes and Conventions of a

Magazine Contents Page.

Both MOJO and ALTERNATIVE show the date and the issue number on the

contents page.

ALTERNATIVE shows a picture of the front cover of the

magazine on the contents page. Not all magazines do

this, just like MOJO. However, those who do, the front cover

reminds the audience what the main article is and what

they should look out for.

Both MOJO and ALTERATIVE use the same typography on the contents page as they do

on the front cover for the title. The typography also has connotations of the genre of the magazine. This is especially highlighted in ALTERNATIVE as it has a

splattered red background behind ‘contents’. The red has many different connotations

that relate the alternative and rock music.

MOJO and ALTERNATIVE both show credit to those who contributed to the magazine but go about it in different ways. MOJO shows credit to the three who have produced a

great article or one-off art piece. It is presented in a jokey manor with irrelevant

back stories in some cases followed by a few serious words of their gratitude. This will keep the audience entertained and make

them want to look for their pieces of work. ALTERNATIVE presents a more commonly used Editors letter. The editor, Phil, talks

about the magazine and what is included. He also discusses the hard workings of Kat Von D in this article to applaud her for what she has achieved and thank her for being a big part

of this issue.

Both images have direct address with the audience. Kat Von D in particular allures the audience. The dark

makeup on a dark background really makes her stand out. Whereas, Just like the genre the main image of Bob

Dylan in MOJO is more relaxed. The picture on the MOJO contents page covers some of

the writing at the top, as this is a well established magazine the audience will know what it is. The images

relate to the article, the genre and the personality of the singers.