Analysis of Electro-pop Advertisements

As seen on her cd cover, she appears seductive in the same central image used, with her mouth slightly open to attract males’ attention, and possibly be posing as a female role model for females, in relation to the make-up etc.

“I don’t need money because I am money”, she may be emphasising that she doesn’t need money to be happy, as she already is happy, as she is money. She may also be following the American dream lifestyle, where money is the motive.

The fact that her name is printed in gold, shows how successful she is, as gold comes after bronze and silver.

Her tools to make money are engraved in pink, which are her songs, relating back to “I am money”.

She is somewhat gazing into the camera, which connotes how confident she is.

The same electrifying font seen on her ‘Kesha' front cd cover is present here too.

The purple dress instantly directs attention to females as it is a feminine colour.

Some cleavage can be seen, in order to pull in a male audience provocatively.

Just like Kesha, her mouth is slightly open to maintain a sexy look.

She is directly facing the camera, proving how confident she is.

She has scruffy hair like Kesha here, possibly relating to how rebellious she is, as women are expected to have neat styled hair.

She is wearing artificial jewellery that would encourage fans to purchase the same items, or something similar, just to look like her.

The pink bubbly bold font seems to match with her main genre, which is pop.

Slight cleavage can be seen to grab males’ attention.

She is dressed in typical feminine coloured clothing, which is purple and pink, in order to relate to her female audience.

Bold simple font is used here, which is also used in Conor Maynard’s digipacks.

She is located in a garden to give off a happy feel to her background in the advert.

“I kissed a girl and I liked it, the taste of her cherry chap stick”, this line from her lyrics could link back to why her name is in a cherry and pink sort of colour.

Once again the pink bubbly bold font seems to match with her main genre, which is pop.

She is dressed in a fashionable top, as leopard skin is a new trend. This may encourage her female audience to dress the way she does.

She uses blue font along with pink font, maybe to relate to a male audience too.

Little pink and blue love hearts are scattered on the advert, which may be suggesting she loves her male and female fans.

White font may be used here to express her angelic self.

She has one of her arms raised in the air in a fist, possibly connoting how powerful her music is.

She is dressed in a very body revealing outfit that may be seen on a teenager, hence her song “Teenage Dreams”.

Her dress sense on this advert could also somewhat relate to how “California Girls” dress.

When females are teenagers, they are normally the most rebellious at that stage, which can be highlighted through the colour of her hair being blue, and not brown, black or blonde etc.

She is posing sexily, and you can see her legs and chest, which would direct a male to her advert.

The background of the advert is very colourful, which may have been done to try and make her advert stand out from others, and because it would match the top she is wearing.

Once again, there is the use of bold plain font, to relate to her simplistic music and many other things.