The women is laying down on the floor with a man and a woman laying next to her. Smelling the fragrance Versace on her. So the denotative of this poster is that they are trying to say that the fragrance is irresistible. The Versace bottle is a purple colour the conative of this is that purple represents innocence. When you look at the model in the middle she s laying their looking all innocent. This picture is very sexual when you first look at the picture the woman in the middle looks like she isn’t wearing any clothes. Also the 2 other actors have their hands on her body representing the irresistibility.

Symbolises- their facial expressions of the women in the middle looks like she is showing off what she smells like. And the man and the other women are kind of under her spell.

Technique- the camera angle has been taken above them so we are looking down at them. This is us getting a full view of the picture so we can see everything which is going on. The lighting in the picture is very dark around the edges and light in the middle. Representing that she is the light that people need. Again it also represents innocents because light colours mean purity and innocence's.

The slogan Versace is written in bold white capitalised letters which stands out at the bottom, and also crystal noir is written below it but in white capitalised letters. This makes people know what the product is and they know what to look out for when they go shopping.

The signifier/ meaning of this poster is to advertise their product and to make it stand out so that people go and buy their product.

This picture shows a woman kneeling down touching a mans shoes. In this poster the mans head has been cut out and you can just see his body. And further down the picture you can see the woman. This picture looks like she is worshiping the man because of the Gucci shoes he is wearing. The woman in the poster has been made to wear the same colour top as the mans shoes. This tells me that people will worship you if you wear that colour shows me that there is an attraction between the two of them. The lighting of this poster is very light and has been located in the dessert.

The slogan has been located on the bottom right hand corner in white capitalised letters which stands out in the corner. The camera angle has been taken directly at them instead of above or bellow. It a straight picture. This doesn't show us all of the actors but shows us all the product that Gucci is trying to sell.

The facial expression of the women looks very serious it also look like she has fallen in love with shoes. The picture is very sexual e.g. the woman is wearing a very open looking top and the man isn’t wearing a top.

This article tells me That this fragrance is irresistible the background is black and the title is gold, this represents wealth and glamour. The people in the poster look very rich they look like they have money.

The camera is directed directly at the models. This shows the audience their faces and the man in the middle looks powerful and rich.

The slogan is very noticeable and the advert also has the star Sean John’s signature which makes the fragrance sound more valuable, because of this.

The picture is very dark which makes it look very powerful and strong. Which captures the eyes of the viewers. Again this picture is very sexual the way the man is covered in the woman and they are touching him. The message of the fragrance is e.g. if you buy are fragrance woman will be falling at you feet.