Sean John Paris Hilton

A description of the advertisementSean John is sitting on the bed with two women this shows that he gets all of the girls because of the fragrance he wears. He’s wearing no clothes which will draw peoples attention. His posture shows that he’s strong and you are instantly drawn to his eyes because they look hard and bold as the image is in black and white.

Paris Hilton is the main image she is in a lacy corset so that it will attract men to the product. It also could be saying that if men buy this perfume they could get a woman like her from it. The bottle of perfume is to the side of her but it stands out because it is blue against the pale background surrounding it.

Who created the advertisement?Sean John Paris Hilton

What the product is trying to sell – a lifestyle? Better looks? The product is trying to say that when you buy this you’ll have a better life because you will have women all over you also the product is called unforgiveable which suggests that the product is daring and passionate.

The product seems like its trying to sell a calm easy luxurious lifestyle. It also could be trying to say that you can get a girl like Paris from this perfume.

What colours are used – why?There isn’t much colours in this image its black and white. The colours are hard and strong which brings your attention to the light brown writing which is the name of the fragrance. The dark colours also bring your attention to his eyes, they stand out

The colours used in the advertisement are light pink,beige,cream colours. This shows that the perfume has a sweet not heavy smell.

because they are white on the dark image.

What picture is used – why?Sean John is the main person in the image who is in the centre of the picture this is so your attention is drawn to the persons fragrance it is. Also in the photo there are girls one with her head on his lap and one at the back this shows that if you wear this aftershave you will get girls and be a ladies man. It will also make you not only feel attractive but you will be attractive and women will be drawn to you.

The main image is of Paris Hilton who is at the centre of the advertisement so that instantly your attention is drawn to her especially because she is looking alluring and provocative by her facial expression and what she is wearing. This image would have been chosen to portray the perfume as luxurious and expensive because it gives us the idea that if we buy this perfume we will experience this type of lifestyle.

What fonts are used –why? The font stands out and is sans serif. Paris Hilton font is feminine and stylish.

What you like about the advertisement? I like how Sean John is looking directly at the camera so you are drawn in instantly by his eyes and makes it very mysterious. I also like how the image is in black and white except the gold writing which makes his name stand out and the product name

I like how the fragrance is for men but it is created by a woman (Paris Hilton) this makes the message even stronger because if she likes the perfume then so will every other beautiful girl.

Where you would see the advertisement? I think you would most likely see this advertisement on the television and in magazines because that is where the target audience will mostly be looking.

I think you would see this advertisement on the television and in magazines as they will easily reach out to the target audience because they are popular areas of the media.