Analysing User Generated Content for social science
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media&generation PRIN - National Research Project International Conference on e-Social Science hester, 18th-20th June 2008 Analysing User Generated Content for social science Generational “we sense” in the Italian blogosph Luca Rossi - Giovani Boccia Artieri LaRiCA / University of Urbino “Carlo Bo”
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The goal of this paper is to present an innovative methodology to exploit user generated content as a data source for sociological research. The methodology will be presented by discussing a specific research case study project. The discussed research project goal is to describe the role of media contents in the construction of generational identity through a two step question. May specific media-products get user generated generational discourses started? If so, may those discourses be used to investigate the shared generational we sense?
Transcript of Analysing User Generated Content for social science
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
Analysing User Generated Content for social science Generational “we sense” in the Italian blogosphere
Luca Rossi - Giovani Boccia ArtieriLaRiCA / University of Urbino “Carlo Bo”
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
persistence/easy to search/addressed to an unknowable audience/ easy to replicate/(boyd 2007)
Growing availability of User Generated Content:
wesearch/scenario
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
wesearch/methodology
Keywords Identification
Through 5 focus groups we’ve identified 45 media products to be used as keywords to investigate online discourses
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
wesearch/methodology
Query strings definition
a) Avoid unwanted responses (spam)b) Obtain the full text of every blog entry (yahoo pipes)c) choose between chronological or “by relevance” output
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
Storage of blog entries and retrieval of authors’ information
a) Incremental storage of RSS entriesb) Scraping of authors’ information
wesearch/methodology
supported platforms:
Blogger ITA / ENGFlickr ENGIl Cannocchiale ENGLibero ITASplinder ITAWindows Live Space ENGYouTube ENG
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
Summary of collected data
starting set of keyword: 45retrieved blogs entries: 3000cases with authors’ data: 928
wesearch/methodology
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
media&generation/research
Is it possible to use ugc to observe the emergence of the generational discourse?
[ world-wide, media based, generational wesense (Edmunds, Turner 2005) ]
May specific media products get user generated generational discourses started?
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
media&generation/conclusions
Media products are anchors for personal memories which can be used in an individual or a generational way.
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
media&generation/conclusions
“I chose to start the nursery class. My nursery-syndrome and the fact that Iwatched Candy Candy when I was a child,made me choose this university degree ”(F. female 25 years old)
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
media&generation/conclusions
“And we who are in the age of 30’s, we belong to the Tiger Mask generation, we can’t change it […] We had good times, watching cartoons and TV series that left their mark. ”(A. male 32 years old)
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
media&generation/limits&possibilities
- average age of online content producers- accuracy of published data- automatically updated online profiles- need of a more accurate filter technology
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
media&generation/limits&possibilities
- users share their personal data online- qualitative analysis of large quantity of data- high qualitative value of ugc
media&generationPRIN - National Research Project
4th International Conference on e-Social ScienceManchester, 18th-20th June 2008
http://mediageneration.wordpress.comluca.rossi@[email protected]://www.soc.uniurb.it/larica
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