By Tom Billington

Conventions of a film poster

The Conventions:• Catching- grabs the audiences attention

• Focal pull- something that catches the audiences eye

• A large and bold title

• Information about the film (release date, actors, rating)

• Information on director and production company

This poster is what is known as a ‘teaser poster’. This means that it holds little information about the film and s used to catch the

audiences eye and make them want more. This type of poster is most effective when there has been a large build up for the film.

This poster has been played out very effectively. The background image is very dark, unrevealing and gives away very little to what the film is about. The creators of this poster played it out very carefully

and cleverly added a lot of shadow towards the bottom so the typography is clearly seen.

The poster is placed in black and white for two reasons. The first reason is that many of the James Bond movie posters have dark, limited colours and so it is following the conventions of the bond

movie posters. The second reason is that having it in black and white adds to the idea that James Bond has a dark side. The shadow on his

face, the gun barrel background and his facial expression all add to the idea that James bond isn't a good person.

Hinting to narrative is a key part of movie posters and helps to attract the audience. In this movie poster, the audience can interpret the idea that James Bond is at the end of the barrel of a gun, suggesting that

he is going to be shot. As well as this, the letter C in the word SPECTRE is made up of a piece of glass that has been shot by glass.

The main selling point of this movie poster is the actor, Daniel Craig. The reason for this is that he is a well known actor and many people will pay to see him. As well as this he has starred in other films in the

James Bond series and is loved for the way he portrays this character.

Having the characters running from something help identify it as an action film.

It also helps to pull the focus of the audience as it makes them suspicious of

who Harry is running from.

Use of the tagline “the end begins”. This tag line is short and to the point (making it more

memorable. Other tagline used in films could include ‘the wait is over’

Emphasise on the protagonist/ main character (Harry) by having him infront of the other two characters and having him

larger.

Use of the word ‘epic’ to emphasise that it is going to be a good film and to empress

the importance of the film

Large, bold, eye catching title that catches the audiences eye and draws them in.