Analysing media survey

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Analysing Media Survey Kellie Nee and James Wright

Transcript of Analysing media survey

Page 1: Analysing media survey

Analysing Media SurveyKellie Nee and James Wright

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Question 1

This question was important for our research because we wanted to see if our ideas were what people wanted to see in the music video. The top answer that people chose was ‘Storyline’. This was a helpful answer for us because the storyline in our video is one of the main focuses and an important element. This answer was over 50% of the answers so we thought that keeping the storyline as one of the main elements in our video would be suitable for our music video.

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Question 2 This question asked if seeing

the artist included in the video was important. Over 80% of the answers said yes and the rest said that they don’t mind. I think that this will work well for our music video because seeing the artist in the storyline of pop music videos is something that is very common and a technique used to make sure that the fans will watch the video and enjoy it as well.

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Question 3 We decided to ask this question

because pop music videos can be very varied and the majority tend to be realistic but a lot also can be un realistic to show off a certain style. Over 60% of the answers chose that they prefer music videos to be realistic. This will reflect well with out own music video because we chose the realistic story line. We want to make sure that we keep peoples attention throughout the whole video so reflecting on these answers are important for our planning process

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Question 4

This question would be beneficial for us because we allowed the interviewees to write their own answer. We wanted to see what people would enjoy watching in music videos and looking through the answers has allowed our own ideas to develop. We will take a lot of these answers into consideration when planning our video. For example; ‘Behind the scenes of the artist in the music video’, ‘Interesting Storyline’, ‘Celebrity lifestyles’, ‘People having fun and a good time’…

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Question 5 We also decided to ask what

people don’t like to see in music videos as this was an important answer to look through. The answers are quite varied in this question but we were able to see common answer and understand the things that people don’t like to see in pop music videos. We chose to make the questions as specific as we can and specific to our genre. Some of the common answers in this question were; ‘False/unrealistic editing’, ‘long videos’, ‘dark and unhappy’, ‘too many effects’…

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Question 6

This question was important for deciding what to include in a digi-pack. We wanted to get more of an understanding of what people buy and make our ideas realistic for the digi-pack. Some of the top answers were Albums, Tickets and Magazines and merchandise were very similar. We can take small details from this answer to allow us to create some ideas of what to include in the digi-pack. We want to make sure that it will be realistic and what people will enjoy.

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Question 7 We thought that we would ask this

question because when we were planning our ideas, we thought that some scenes would link to the lyrics but some wouldn’t. Over 70% of the answers said that people ‘don’t mind’ if the lyrics link to the storyline or not. We thought that the answers given would be important for our planning process as we wanted to film a video including footage that people would want to see. We will use this answer as part of our research.

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Question 8 We decided to ask people what

current pop music videos they liked because we could use this as research and see what elements of the video were appealing. Once we gathered all the answers, we researched into the videos that people chose and used this information to help us with our planning process. Some of the main videos that we looked at from the answers that we relevant were; ‘Ellie Goulding- On My Mind’, ‘Little Mix- Love Me Like You’ and ‘Demi Lovato- Confident’.

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Current Music Video Answers:

Ed Sheeran- Photograph

Pia Mia- Do It Again

One Direction- Little Things

Beyonce- 7/11 Demi Lovato- Confident

Ellie Goulding- On My MindLittle Mix- Love

Me Like You

Katy Perry- Last Friday Night

Little Mix- Black Magic

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Question 9

We decided to ask the gender of the people that answered because we wanted to see who the main audience would be and which gender were giving the answers that we would use for our planning and research. This question is quite important for our research because we have chose a genre that is largely female based and our ideas for our video is female based as well.

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Question 10

This question also links to the previous question because we wanted to find out about the audience and what that age group wanted to see. Over 705 of the people who answered were in the age group 17-20 and this fits in really well with the genre we have chosen and also the people being used in our music video. This is an important question for the survey because we want to make sure that our content is appealing to the right audience.

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Overall Summary The majority of the people that answered our survey we ages between 17-20

and the majority were also female. This is an important aspect for us because we chose pop as our genre for our music video and the answers we got from our survey link in really well with the specific genre. We want to make sure that when we are planning ideas for the music video, we include content that the audience will want to watch. From making this survey, we have been able to gather more answers which will help develop our own ideas. We can see what people want to see in music videos and also what people are getting tired of seeing.

Finding out what current music videos people enjoy watching has also been very beneficial for us because we have been able to gather more research and find out what elements of music videos are popular.