ANALYSE OF THE « PÉROUSE

HOTEL » WEBSITE

Pauline Crast

Mehdi Poisson

Marion Fournaud

Design

Space not well used,

Not well done interactivity (missing words)

Not enough photo,

• Original,• Clear,• Trendy,• Easy to navigate,

Update

Does hotel can still wish a happy new year in mid-February?

Weaknesses No link to social media, No newsletters, No videos, no sound, Description of the hotel and the rooms is hard

to find (guests have to go on « L’hôtel en 1 clic »),

No incentive offer in order to get guest’s e-mail, They do not give users a reason to re-visit their

site, No reviews,

Strengths

It has a good visibility on google.fr, The best price is available on the hotel

website, A account is created with the

reservation, They keep guest’s details for next

booking,