Analyse how this poster is typical of the codes and ...

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Analyse how this poster is typical of the codes and conventions of the sci-fi genre and explore its use of intertextuality.

Transcript of Analyse how this poster is typical of the codes and ...

Page 1: Analyse how this poster is typical of the codes and ...

Analysehowthisposteristypicalofthecodesandconventionsofthesci-figenreandexploreitsuseofintertextuality.

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Analysehowthisposteristypicalofthecodesandconventionsofthezombiegenreandexploreitsrepresentationofthehero.

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Analysehowthisposteristypicalofthecodesandconventionsofthesci-figenreandexploreitspresentationsofPropp’sCharacterTypes.

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AnalysehowthisposterusesTodorov’sNarrativestructure.

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Analysethefilmposter,consideringitrepresentationofmasculinity.

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Analysethefilmposter,consideringhowtypicalitisofthecrime/thrillergenre.

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Analysethefilmposter,consideringhowtypicalitsuseofcodesandconventionsoftheWesternare.

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Discusshowmediarepresentationsconveyvaluesandattitudesabouttheworld.

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Analysehowmeaningsareestablishedthroughintertextuality.

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Discussthewaymedialanguageincorporatesviewpointsandideologies.

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Analysehowtherepresentationofmenpositionstheaudienceaccordingtotheproducer’sideologies.

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Analysetheeffectofsocialandculturalcontextonrepresentation.

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Analysehowdevelopingtechnologiesaffectmedialanguageandrevealmultiplemeanings.

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Explainhowaudiencerespondtoandinterpretaspectsofmedialanguageconsideringsocialcontext.

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Discusshowproducersmakechoicesabouthowtopresenteventsandsocialgroups.

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"You'veComeALongWay"— VirginiaSlims,1968

VirginiaSlims mountedanewcampaigninthe1960s tocapitalizeonthewomen'smovementandthesexualrevolution,sellingacigarettebranddirectlytowomen.Prettyunscrupulous,buttheresultingslogan— "You'veComeALongWay,Baby"— becameoneofthekeyphrasesof'60sand'70sfeminism.Andtheadsforthebrand,whichranforyearsinmanydifferentforms,wasoneofthefirstovertlyfeministmajorcampaigns.

ComparetherepresentationofwomeninthisadvertwiththerepresentationofwomeninTide.Howfararetheysimilar/differentandhowistheaudiencepositioned?

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"Auto-Complete"— UNWomen,2013

ThiscampaignbyUNWomenutilizedaveryclevermeansofexpressingsocietalbeliefsaboutwomen— Googlesearchautocompletes— andsomeverygooddesigntogetitspointacross.Thesearches,unfortunately,arereal. TheyweredatedMarch9,2013,andtheadvertisersmerelytranscribedthem.Whichmakesthepointevenmoredepressing.

ComparetherepresentationofwomeninthisadvertwiththerepresentationofwomeninTide.Howfararetheysimilar/differentandhowistheaudiencepositioned?

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"WhatItIs"— Lego,1981

Withtoday'spink-dominatedgirl'stoyaisles,the rediscoveryofthis1981Legoad in2012 byTheHuffingtonPost wentviral.Italsoraisedthepointthatsexismintoyshasn'tbeenauniformtriptowardsmoreequality— andthatinsomeareas,weseemtohavegonebackwards.

ComparetherepresentationoffemaleinthisadvertwiththerepresentationoffemaleinTide.Howfararetheysimilar/differentandhowistheaudiencepositioned?