Analyse du site e commerce cosma-parfumeries

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Analyse du site e-commerce www.bongo.be Jessica Bianchi Année académique : 2010-2011 2 ème marketing

description

 

Transcript of Analyse du site e commerce cosma-parfumeries

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Analyse du site e-commercewww.bongo.be

Jessica BianchiAnnée académique : 2010-2011

2ème marketing

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Présentation

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Assortiment

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Livraison

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Paiement

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Contact

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Aspects sociaux

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Promotion

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Ergonomie

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Les points positifs : Les points négatifs :

• Promotions multiples

• Etapes de paiement organisées

• Fil d’Ariane

• Paiement sécurisé

• Livraison gratuite à partir de

55€

• Gestion des erreurs

• Visibilité des modes de

paiement

• Inscription avant paiement

• Paypal / bancontact

• Délai de livraison

Conclusion


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