AnáLisis Competencia Online

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Análisis de la competencia online Jaume Clotet Director

description

Practitioner Web Analytics 2008: Del 4 al 6 de Junio en Barcelona se celebró el evento sobre Analítica web con Alt64, Avinash Kaushik y los mejores especialistas nacionales e internacionales. Jaume Clotet presentó la conferencia "Análisis de la Competencia" cuya presentación esperamos os resulte interesante.

Transcript of AnáLisis Competencia Online

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Análisis de la competencia online

Jaume ClotetDirector

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Anonimizamos los datos para los

proveedores de conectividad

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How is the ecommerce market in Spain?

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Online market analysis

Netsuus can tell you how and why an specific sector is performing in the Spanish Internet market.

Some points we analyze:

1. Market evolution and characteristics2. Brands evolution given a market sector 3. Market concentration4. Fastmovers by sector5. Traffic sources by sector6. Search engines traffic analysis 7. Upstream and downstream by sectors

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Online Brand analysis

Netsuus can tell you how and why an specific brand is doing in the spanish Internet market.

Some points we analyze:

1. Brand traffic metrics2. Brand ranking and evolution3. Traffic sources4. Competitive analysis between brands 5. Upstream and downstream by brands 6. Insite brand web page analysis

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Search Engine Analysis

Netsuus can tell you which Search engines and search keywords bring more traffic to an specific sector or brand.

Some points we analyze:

1. Search Engine Marketing campaigns 2. Search Keywords analysis3. Pay per click keywords analysis4. Search position analysis 5. Adsense analysis

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Product brands and categories analysis?

1. Which brands are more popular2. Which products are growing faster3. Which product categories are growing faster4. How users search products between web sites 5. How users use comparing web sites6. Relation between brands and social networks7. Relation between categories and social netwoks

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How users are reaching ?

Which keywords bring more traffic to eBay from Google?

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Which are the most visited categories in ?

Which categories are growing faster in eBay?

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What products and brands search in ?

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¿Por qué Netsuus?

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¿Por qué analizar la competencia online?

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10%

26%

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¿Por donde empezar?

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Parece una campaña

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¿Nos ha afectado?

ROI

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Gracias

Jaume Clotet