Anaheim ducks digital_strategy
-
Upload
benjaminsince91 -
Category
Documents
-
view
138 -
download
1
Transcript of Anaheim ducks digital_strategy
![Page 1: Anaheim ducks digital_strategy](https://reader035.fdocuments.us/reader035/viewer/2022062503/58732cc61a28ab596c8b5e13/html5/thumbnails/1.jpg)
ANAHEIM DUCKS’ DIGITAL STRATEGY
LET’S GET DIGITAL
BY:BEN SUCHIN
![Page 2: Anaheim ducks digital_strategy](https://reader035.fdocuments.us/reader035/viewer/2022062503/58732cc61a28ab596c8b5e13/html5/thumbnails/2.jpg)
TARGET MARKET• Target Market #1
• Orange County Residents
• Target Market #2• People interested in hockey
• Target Market #3• Other Teams Fans
![Page 3: Anaheim ducks digital_strategy](https://reader035.fdocuments.us/reader035/viewer/2022062503/58732cc61a28ab596c8b5e13/html5/thumbnails/3.jpg)
INTERNET MARKETING• Easy to Navigate• Look up team info• “Fan Zone”• Buy Tickets and Merchandise• General Layout
• www.nhl.ducks.com
![Page 4: Anaheim ducks digital_strategy](https://reader035.fdocuments.us/reader035/viewer/2022062503/58732cc61a28ab596c8b5e13/html5/thumbnails/4.jpg)
SOCIAL MEDIA• Team and Fan interaction
• Facebook, Twitter• Instagram, Google+• Special Ticket Deals• Team Interviews• Live In-Game Posts• Up and coming
![Page 5: Anaheim ducks digital_strategy](https://reader035.fdocuments.us/reader035/viewer/2022062503/58732cc61a28ab596c8b5e13/html5/thumbnails/5.jpg)
FACEBOOK AND TWITTER• https://www.facebook.com/anaheimducks
• https://twitter.com/anaheimducks
![Page 6: Anaheim ducks digital_strategy](https://reader035.fdocuments.us/reader035/viewer/2022062503/58732cc61a28ab596c8b5e13/html5/thumbnails/6.jpg)
INSTAGRAMhttp://instagram.com/anaheimducks
![Page 7: Anaheim ducks digital_strategy](https://reader035.fdocuments.us/reader035/viewer/2022062503/58732cc61a28ab596c8b5e13/html5/thumbnails/7.jpg)
MOBILE MARKETING• iPhone and iPad app• DucksTV• Team Info
• Stats• Roster• Schedule
• Push Notifications
![Page 8: Anaheim ducks digital_strategy](https://reader035.fdocuments.us/reader035/viewer/2022062503/58732cc61a28ab596c8b5e13/html5/thumbnails/8.jpg)
BUDGET• Local Competition• Gain Larger Fan Base• Around $50,000-$75,000
![Page 9: Anaheim ducks digital_strategy](https://reader035.fdocuments.us/reader035/viewer/2022062503/58732cc61a28ab596c8b5e13/html5/thumbnails/9.jpg)
PERFORMANCE INDICATORS • Revenue Gains• Website views• Ticket and Merchandise Revenue• Followers and Fans
![Page 10: Anaheim ducks digital_strategy](https://reader035.fdocuments.us/reader035/viewer/2022062503/58732cc61a28ab596c8b5e13/html5/thumbnails/10.jpg)
MONEY MAKER• Younger Generation• Grow Fan Base