Anagrams July 2015

WWW.ANANEWS.COM July 2015

Fall convention schedule, hotel information and registration � � � � � � page 3-6

Freedom of Information nominations deadline extended to July 31 � � � � � page 2

Member News: GVN drives subscriptions up; after 25 years Howell returns to CGD � � page 11

The ANA fall convention — workshop training and award ceremonies, it’s a winning combination

ANA News

Throughout May, ANA members were uploading and mailing in their editorial and advertising entries to the 2015 ANA Better Newspapers Contest.

In this year’s competition, we received more than 1,633 entries from 54 member newspapers.

soon the judging will be completed, winner’s notices will be mailed out and then we’ll ceremoniously cel-ebrate all the hard work and achievements of the last year.

As in contests past, plaques will be awarded to first place winners, and certificates given to sec-ond and third place win-ners in each category.

In case you missed it, the ANA Fall Conven-tion and Annual Meet-ing will be held at a new venue — the exciting wild Horse Pass Hotel and Casino, september 25-26.

The location is conveniently situated, less than 15 minutes south of sky Harbor Airport and just minutes from Tempe, Scottsdale and Chandler.

wild Horse Pass Hotel and Casino is a premier hotel featuring tastefully appointed rooms with a wealth of amenities at a reasonable price.

Reserve your rooms now to receive the ANA discount of just $119. Call (520) 796-4900 or 800-946-4450, xt. 4900. Mention the group name – Arizona Newspapers Association.

Don’t wait too long to book your stay, the room cut-off for this great rate is Sept. 3rd. Reservation lines open 7a.m. – 11p.m. daily

Also available is complimentary wire-less internet in guest rooms and meet-ing space; no resort fee; no shipping receiving/fees; complimentary self-

parking; valet; use of lounges; outdoor space and separate entrance to hotel and meeting space.

ANA is bringing in several notable trainers from the publishing industry or this year’s training and workshop schedule.

Our workshop schedule features the industry’s top trainers and speakers.

Here’s the five-star lineup: Ed Henninger, nationally-respected newspaper consultant and foremost design expert for large and small newspapers. Henninger Consulting has served hundreds of dailies, weeklies, business journals, church-affiliated newspapers and niche publications throughout the United states, Cana-da and europe.

Janet DeGeorge, president of Classified Executive Training & Consulting since 2001. She specializes in Classified Sales Training, the training of new classified managers, out-bound sales training, and redesigns of print products and rates to uncover new revenue

sources. He will also be available for a 20 minute individual consultation free

See Fall Convention, page 2

Online registration now open!Click here to register on our website, or

for a fax copy see page 6.

http://ananews.com/ana-2015-fall-convention-schedule-and-registration/

| ANAgrams ■ July 2015

ANAgrams is a quarterly e-publication produced by the Arizona Newspapers Association

1001 N. Central Ave., suite 670 Phoenix, AZ 85004-1947

Office (602) 261-7655 • Fax (602) 261-7525www.ananews.com

ANA StAFFPaula Casey

Executive Director / ext. 102 [email protected]

Julie O’Keefe Communications Manager / ext. 110

[email protected] Schwartz

Network Advertising Manager / ext. 108 [email protected]

Cindy Meaux Ad Placement Manager / ext. 112

[email protected] Straub

Accounting Assistant / ext. 105 [email protected]

ANA BOArD OF DIrECtOrSPresident

Don Rowley Publisher – Arizona Daily Sun

1st Vice President Donovan M. Kramer, Jr.

Co-Publisher – Casa Grande Dispatch2nd Vice President

Kit Atwell Executive VP – Western News&Info, Inc.

3rd Vice President Manuel Coppola

Publisher & Editor – The Nogales InternationalSecretary / treasurer

Rebecca Bradner Publisher – Green Valley News and Sun,

sahuarita sunsteve Pope

General Mgr. – AZ Local Media, Publisher – Daily News-Sun, Mesa Tribune, Gilbert Tribune and the Chandler Tribune

Inside Tucson Business, explorer NewsMarc Marin

Publisher – Arizona Silver Belt and Copper Country News

Charlene Bisson Publisher – Sun City Independent, Sun City west Independent, surprise Independent,

Peoria Independent, Arrowhead Ranch Independent and Sun Life Magazine.

Open – Arizona Daily StarChris stegman

Arizona Republic /Republic Media (Phoenix)Past President

Pam Miller Publisher – Verde Independent/The Bugle

the Arizona Newspapers Association (ANA) was established in 1930 and incorporated in 1956. It is the successor to the Arizona Press Association of 1905, and the Arizona Daily Newspaper Association of 1922. The Association is governed by an 11-member board of directors elected by the member newspapers. The ANA is a nonprofit trade association representing more than 115 Arizona newspapers.

of charge.Amie Stein, Director of Training and

Development at Local Media Association (LMA), will be conducting mul-tiple workshops including: “MonetizingNative/Social/ Mobile /Video, Advanced Digital Sales Development, and Fundamentals of Sales, Event Marketing.

Josh Hoffner, has worked at The As-sociated Press for 15 years in several se-nior-level editing jobs in New York City and Phoenix, including his current po-sition as the AP’s Southwest News Edi-tor. Previously, Hoffner worked on the national editing desk at AP headquar-ters in New York from 2001 to 2005 and then as NYC metro editor from 2005 to 2009. In New York, he directed cover-age of stories from the Bernard Madoff and Eliot Spitzer scandals to the Sept. 11 aftermath.

He also led the team of reporters that won the APMe award for break-ing news for its coverage of the Hudson River splashdown of a Us Airways jet. Hoffner has been sent to lead coverage of major stories such as the 2006 win-ter Olympics and domestic coverage of the 2004 election, including serving as an editor at the Republican National Convention in New York.

Charlene Kingston is a small business owner, writer, educator, and business strategist with more than 25 years ex-perience helping businesses find prac-tical solutions to their challenges. She works with small to medium businesses to build a strong online business pres-ence through websites, blogs, social media, email, and information prod-ucts like email newsletters, ebooks, on-line courses, and webinars.

Charlene provides group learning experiences through her website and individualized consulting and coaching by telephone and online meeting ser-vices. To learn more, visit her websites at SocialMediaDIYWorkshop.com and NoMoreBlogGuilt.com.

Mark J. Scarp, a faculty associate (adjunct professor) of journalism at Ari-zona State University’s Walter Cronkite school of Journalism and Mass Commu-nication, where he teaches journalism ethics and diversity.

He currently is communications man-ager of the Heard Museum in Phoenix. Mark had worked as a full-time jour-nalist for 24 years, having held various editorial positions at the East Valley Tribune and its predecessor, the Scotts-dale Progress. A member of the Valley of the sun chapter board of the society of Professional Journalists for 22 years, Mark has served six terms as president of the chapter.

Fall convention, a winning combinationcontinueed from page 1

See Convention SpeakerS, page 8

FOI Awards, still time to nominate

You still have time to nominate someone you know for the Arizona Freedom of Information Award.

The deadline for nominations has been extended to is Friday, July 31.

This honor will be given to those who have made a significant contribution to First Amendment and Freedom of Information issues.

The awards will be presented at the ANA convention luncheon on saturday, sept. 26.

In addition to the FOI Awards, we will also be presenting the Phil Alvidrez and the Order of the silver Keys society awards at the luncheon.

The nomination forms and information for all these awards can be downloaded by clicking here to visit ourwebsite.

http://ananews.com/member-services/awards-contests/freedom-of-information/

http://ananews.com/member-services/awards-contests/freedom-of-information/

July 2015 ■ ANAgrams | 2 ANA 2015 Fall Convention

HOTEL RESERVATIONS

Wild Horse Pass Resort & Casino5040 Wild Horse Pass Blvd.Chandler, AZ 85226(off I-10 in Chandler)ROOM RATE: $119Room cut-off for group rate is Sept. 3rd!

Complimentary parking & High-Speed Internet

RESERVATIONS: 520-796-4900 or 800-946-4450 ext. 4900. Mention group name - AZ Newspapers Assn.

—SCHEDULE OF SPECIAL EVENTS—FRIDAY - 12:10 - 1:50

Excellence in Advertising Awards LuncheonJoin us as we honor excellence in newspaper advertising.

SATURDAY - 11:45 - 1:5076th Annual Meeting and Freedom of Information Awards Luncheon

ANA Annual Meeting and election of board members followed by FOI Awards presentation. We will be honoring leaders in journalism who have changed their communities through their

commitment to the cause of freedom of information. (Sponsored by SPJ, APME and ANA)SATURDAY - 5:10 - 7:00

Better Newspapers Contest Awards & Newspaper of the Year ReceptionANA recognizes the best in Arizona newspapers with the BNC awards.

IN AND AROUND

10.9 miles from Golfland Sunsplash9.8 miles from Grady Gammage Memorial Auditorium10.4 miles from Wells Fargo Arena7.1 miles from Arizona Mills Mall4.5 miles from Chandler Fashion Center0.6 miles from Phoenix Premium Outlets7 miles from South Mountain Park

ANA 2015 Fall Convention 3

8:30 a.m. – 10:30 a.m.

10:40 a.m. – Noon

ANA 2015 CONVENTION SCHEDULE OF EVENTS - September 25

12:10 p.m. – 1:50 p.m. Excellence in ADVERTISING AWARDS Luncheon

6:00 p.m. – 8:30 p.m. Board Dinner Meeting @ Schula’s Steak House

4:00 p.m. – 5:15 p.m.

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SELLING TO SMB’sHow to implement Local SMB Retail Advertiser Workshops to generate immediate revenue.Amie Stein, LMA

A LICENSE TO PRINT MONEYUsing breakthrough content and design concepts to generate increased revenue at even the smallest news-papers. Adding $5,000 to $10,000 minimum to their bottom line...every year!Ed Henninger, Henninger Consulting

MULTI-MEDIA CLASSIFIED PACKAGES How does online really work the best with print? This session will show you how to package your print and online to bring in real new revenue. Janet DeGeorge, Classified Executive Training

DMP and CONTENT EXCHANGEWe’ve all heard about “Big Data” and “programmatic advertising.” But what do the terms really mean? How will programmatic advertising and Big Data affect the future of digital ad sales? Learn how community publish-ers can tap into the technology that is changing the face of online marketing and sales.Marc Wilson, Townnews.com

2:00 p.m. – 3:45 p.m.

MONETIZING NATIVE ADVERTISINGBest practices and training on how newspapers can generate revenue from current content resources.Amie Stein, LMA

How To Get More From Your Social Media ActivitiesPeople today turn to social media to get their news. It’s more important than ever that news organizations use social media effectively to stay in front of people who need your reporting. In this session, you’ll learn strategies for sharing the news on social media to connect with your local audience. You’ll also learn strategies and tactics for getting better search results ranking for your news stories to keep people coming to your newspaper sites. Charlene Kingston, Social Media DIY Workshop

BEST IDEAS EXCHANGEHas your newspaper had success with new special sections, contests, increasing community involvement, or any new revenue streams? Come share your ideas and you could WIN AN iPAD! Remember, you can’t win if you don’t share!Sponsored by Townnews.com


July 2015 ■ ANAgrams |

4 ANA 2015 Fall Convention

ANA 2015 CONVENTION SCHEDULE OF EVENTS - September 26

9:45 a.m. – 11:30 a.m.

8:00 a.m. – 9:30 a.m.

2:00 p.m. – 3:30 p.m.

3:45 p.m. – 5:00 p.m.

BNC AWARDS & NEWSPAPER OF THE YEAR RECEPTION5:10 p.m. – 7:00 p.m.

EASY TOOLS FOR YOUR WEBSITEEasy tools that can be used to capture, embed audio, or build timelines.Steve Elliott, Walter Cronkite School of Journalism and Mass Communication

FREE SPORTS CONTENTLearn about free content available from Cronkite Sports Bureau.Brett Kurland, Director, Cronkite News - Phoenix Sports Bureau

WHERE WRITE IS WRONGHow to apply sound writing, planning and editing techniques to create more compelling packages for your readers.Ed Henninger, Henninger Consulting

HOW TO BE AN ALL-FORMATS JOURNALISTHow to be an all-formats journalist with a smartphoneJosh Hoffner & Brian Skoloff, Associated Press

11:45 a.m. – 1:50 p.m. ANNUAL MEETING & FOI AWARDS LUNCHEONco-sponsered by SPJ, APME and ANA

Keynote Speaker: Dan Gillmor, Walter Cronkite School of Journalism and Mass Communication

IMAGES DRIVE THE STORYGetting the best photographs (and video) to help drive the story. Work the subject, otherwise it’s just a snap-shot.Action and reaction; getting the read-er to know your subject; information and layering images; pay attention to background; time of day is so impor-tant for best light; light and shadows. The push for video–clips/b-roll/video essay.Ross Franklin, Associated Press

BE ETHICAL, BE CREDIBLEToo many journalists create stories that are essentially true, but audi-ences have trouble believing them because of questions about their methods. The only thing a profession-al journalist has to sell is credibility. Learn common ethical pitfalls of the digital age of journalism and how to avoid them to produce stories that are true and believable.Mark Scarp, Walter Cronkite School of Journalism and Mass Communication

STRATEGIES FOR IMPROVING AUDIENCE ENGAGEMENTHow to broaden your reach and deepen your reportingKristin Gilger, Asst. Dean, ASU’s Walter Cronkite School of Journalism and Mass Communication

PROJECTS IN A SMALL NEWSROOMConferences are great for invigorating reporters and editors about producing projects with impact. But too often, when returning to the newsroom, the reality of budgets, time and leadership buy-in can dampen that inspiration. This session will focus on how to take these ideas to your colleagues and leadership. We’ll discuss how you can use creative solutions in technology and online resources to make a bet-ter pitch – and maybe even generate revenue. We’ll talk about stretching the resources in your newsroom, and creating a more efficient approach to process organization and workflow.Brandon Quester & Evan Wyloge, Arizona Center for Investigative Reporting

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CONTACT INFORMATIONContact Person ________________________________________________

Newspaper or Company _______________________________________

Address _____________________________________________ City, State, Zip ______________________________________

Phone Number ______________________________ Email _______________________________________________________

REGISTRATION FEESNAME / TITLE

TOTAL AMOUNT DUE:PAYMENT METHOD Check Enclosed (Made payable to ANA) Please invoice me at the address above Charge to Visa or MasterCard

q Credit Card # _________________________________________________ Expiration ______________________

q Billing Address ________________________________________________________________________________

q City, State, Zip ________________________________________________________________________________

Signature _____________________________________________________________________________________

REGISTER TODAY!Complete this form & fax back or register online at http://bit.ly/1NP8zEQ

FAX: (602) 261-7525

FULL REGISTRATION ONLY $235!

More than four? Please print another page.

FULL REGISTRATION (all sessions, two luncheons & BNC Awards Reception) FRIDAY - Full Day of Sessions & Ad Awards Luncheon - $109 FRIDAY - Ad Awards Luncheon only - $45SATURDAY - Full Day of Sessions, Annual Meeting & FOI Awards Luncheon - $109 SATURDAY – Annual Meeting & FOI Awards Luncheon only - $45SATURDAY - Full Day of Sessions, Annual Meeting & FOI Awards Luncheon and

BNC Reception and Awards - $140. BNC ONLY = $45 (circle) FULL REGISTRATION (all sessions, two luncheons & BNC Awards Reception) FRIDAY - Full Day of Sessions & Ad Awards Luncheon - $109 FRIDAY - Ad Awards Luncheon only - $45SATURDAY - Full Day of Sessions, Annual Meeting & FOI Awards Luncheon - $109 SATURDAY – Annual Meeting & FOI Awards Luncheon only - $45SATURDAY - Full Day of Sessions, Annual Meeting & FOI Awards Luncheon and



BNC Reception and Awards - $140. BNC ONLY = $45 (circle)


KEY FEATURESPR MediaRelease delivers your message right to decision makers in media (e.g. editors, reporters, news directors, etc.) who can quickly and easily deploy that information to their print, broadcast and digital audiences.

A User-friendly format allows you to upload text and add images, video and web links. Combine these mediums into a single multimedia, multifaceted package all for the same price as a simple text release.

The platform provides full integration into social media platforms (Facebook and Twitter) and SEO, allowing you to develop a rich, broad online presence.

Google Analytics is clearly displayed for each release you submit, detailing your release’s total page views, average time on the page and more.

www.prmediarelease.com/arizonaIN PARTNERSHIP WITH THE ARIZONA NEWSPAPERS ASSOCIATION 1001 N. Central Ave., Suite 670, Phoenix, AZ 85004 / 602-261-7655

http://prmediarelease.com/Arizona/#sthash.2jdt4L3M.dpbs


Steve Elliott, a professor of practice, is the founding director of Cronkite News service’s print and digital ser-vices. He joined the Cronkite school in September 2006 after a 19-year career with The Associated Press, the world’s largest news organization.

With Cronkite News Service, Elliott leads groups of advanced students in coverage of statewide stories for news-papers and news websites. Their stories have appeared regularly in nearly 30 publications.

Brett Kurland, an emmy Award- winning sports producer and multimedia entrepreneur with more than 16 years of experience producing content across a variety of platforms, ranging from mobile phones to broadcast television networks.

Kurland also created and is currently teaching the Covering the super Bowl class, which features students pro-ducing multimedia content for Sports Illustrated, NFL.com, FOX Sports Arizona and The Arizona Republic as the Valley prepares to host super Bowl XLIX in February.

Dan Gillmor, an internationally recog-nized author and leader in new media and citizen-based journalism, teaches digital media literacy and works to help bring a culture of entrepreneurship into journalism education.

A member of Investigative Reporters & Editors, Gillmor serves on boards of directors or advisory boards for several media-related nonprofits including the California First Amendment Coalition, the Knight New Media Center at UsC and UC-Berkeley, Global Voices Online and NewsTrust.

ross D. Franklin, a photojournalism graduate of the syracuse University s.I. Newhouse school of Public Communi-cations is currently an Associated Press staff photographer covering Arizona and New Mexico. He joined the staff in 2006, covering professional and col-lege sports, politics and spots news like

the Gabrielle Giffords shooting and the deadly Arizona wildfires.

Franklin also worked for The wash-ington Times from 1987-2004 winning numerous local, national and interna-tional photography awards, including The white House News Photographer awards, and a Pulitzer Prize runner up in 2002 covering the D.C. sniper story as a member of The Times staff.

Marc wilson, founded TownNews.com 26 years ago in the back shop of a weekly newspaper – circulation 1,950 -- in Montana. Townnews.com now serves over 1,600 media outlets, includ-ing many in Arizona. He is past board member of the Montana Newspaper Association (nine years), president of the Montana Newspaper Advertising service (six years), and past member of the Inland Press Association board of directors. His wife, Ginny, and he were inducted into the MNA Master-editor Program.

He is also the author of the book Hero Street U.S.A., published by the University of Oklahoma Press, Norman.

Kristin Gilger, is associate dean in charge of professional programs for the walter Cronkite school of Journalism and Mass Communication at Arizona state University. she directs more than five dozen part-time faculty members, oversees the school’s growing profes-sional programs and serves as a liaison to the news industry.

Gilger was director of Student Media at ASU from 2002-2007, directing stu-dent publications. Under her leader-ship, student Media won numerous top national awards

Gilger holds master’s and bachelor’s degrees in journalism from the Univer-sity of Nebraska.

evan wyloge, has worked as a jour-nalist for more than a decade, focused on accountability and watchdog report-ing, with an emphasis on data analysis, for the past six. He earned a political science degree from Northern Arizona University in 2005 and a master’s de-gree in journalism in 2010.

He’s passionate about investigative reporting that has real impact and that uncovers stories that would have oth-erwise gone uncovered. when he’s not trying to break open the next big story, evan enjoys snowboarding and hanging out with his niece and nephew

Brandon Quester, is the founder and executive director/editor of the Arizona Center for Investigative Reporting.

He is an investigative reporter and multimedia journalist who in 2012 completed a master’s degree at Ari-zona State University’s Walter Cronkite school of Journalism and Mass Com-munication. His work has appeared in news organizations such as The New York Times, The Washington Post, The Center for Public Integrity, and el Nuevo Herald.

Brian Skoloff, is an award-winning As-sociated Press reporter who has cov-ered stories such as the 9/11 terrorist attack, the Scott Peterson trial, the Fort Hood shooting, Hurricane Katrina and the Gulf Oil spill, where he worked for more than a year in chronicling the im-pacts of the disaster.

He has also served as the AP’s main video-trained journalist on major break-ing stories including wildfires in Yosem-ite National Park and Yarnell, Ariz., the 2014 mudslide in washington state and the release of prisoner of war Bowe Bergdahl. Skoloff and his editor Josh Hoffner co-authored a book on the Jodi Arias murder case.

continued from page 2

Fall convention, speakers

Arizona Newspapers Association 1001 N. Central Ave., ste. 670

www.ananews.com

Newspapers Deliver!

http://ananews.com/


ANA is sponsoring a “Best Ideas Exchange” where you could win an iPad! *

This is an opportunity to share, with other ANA members, your greatest and latest ideas that are successful in generating revenue, readership,

subscriptions or circulation.

Best IdeasEXCHANGE

Does your sales team has a innovative approach that fosters advertiser loyalty? Maybe your idea is an effective program that made a difference in your sales forecasts? Perhaps your idea just generally improves your organization’s operations.

No idea is too small.

Come and be part of the conversation, especially if you’re a publisher or sales associate, at the “Best Ideas Exchange” forum on Friday, Sept. 26 at 4p.m., and remember – you could win an iPad.*

Contact [email protected] to confirm your spot to present. *Must present an idea at the exchange to qualify for iPad drawing. iPad donated by Townews.com

That headline is a little bothersome, since as I write this,

school just got out! But as we work on deadlines, we al-ways need to be thinking a little ahead.

Do you offer any Back To School special sections? One thing I have noticed on the swap sites on Face-book is that there is always a need for gently used kids sports equip-ment. A sports swap would be a great event tied into a special sec-tion with upcoming High School sports fall schedules and pictures of teams.

Another great Back To school idea is to allow readers to submit Good Luck messages with pictures of their kids, this will be very popu-lar with the Kindergarten & the ris-

ing Senior parents as they will be pretty nostalgic. If you are planning any Back To school specials,

please email me at [email protected] if you

want me to share!

Deanna LewisDirector of sales, Local Media Association (LMA)

Back to School! Think sports swap!

Here’s an idea example from LMA.


Article and infographic used by permission, Newseum Institute, 2015. Gene Policinski

and petition— and that one-third cannot name any of the five.The nationwide sampling was done

by telephone between May 14 and 23, and reached 1,002 adults age 18 or older.

The state of the First Amendment survey, conducted each year since 1997 by the Newseum Institute’s First Amendment Center, tests Americans’ knowledge of their core freedoms and samples their opinions on First Amendment issues of the day.The 2015 survey questions covered topics including the use of Confederate flags on license plates, perceptions of news media bias, photography of police by the pub-lic, the use of police “body cams” and whether the public should have access to images from these camer-as. Other topics included religious objections to providing wedding- related services to same-sex couples, the impact on religious liberty of the recent U.s. supreme Court decision legalizing same-sex marriage nationwide, and whether cartoonists should be free to draw images of the Prophet Muhammad.Other questions explored the extent of support for student speech when writing about school officials, pub-lic support for National Security Agency surveillance and whether individuals, corporations and unions should be able to donate as much as they wish to candidates.Finally, the survey again found that most Americans are unable to name more than one or two of the five freedoms in the First Amendment —religion, speech, press, assembly

State of the First Amendment

2015 Survey Shows One in Five Americans Believes First Amendment “Goes Too Far” in the Rights It Guarantees


Snowbirds love Green Valley, Ariz., and we really feel it when they leave between April and October. So to attract more full-time resident subscribers we chose April and May for our big giveaway — a new golf car! That’s a big deal around here!

Our goal was 500 entries and 120 new subscriptions, with 60 of starts originating from the giveaway. We ended up with 476 entries, but far exceeded our goal for starts with 196 — 99 of those originating from the giveaway!

we webcast our early drawing for five of the 10 finalists, and brought in community leaders to pull names from the hat. This was a great way to boost

traffic to gvnews.com and generate excitement for the giveaway!

The day of the grand prize drawing it was over 100 degrees, but we braved the heat at a local outdoor shopping center to award the golf car to one lucky winner. We drew five more finalists with the help of the local fire chief and each chose a key to try to start the golf car.

As fate would have it, the very last key started up the golf car! Fred Fisher from Green Valley, a subscriber since 2003, was the winner of a 2015 Yamaha YDRE street-legal, custom golf car worth $10,480. The remain-ing finalists received gifts from local businesses.

The Green Valley News and Sahuarita Sun give away a golf car !

Circulation director Laura Kurtz shows off Green Valley’s golf car. Story and photo courtesy of, Green Valley News and Sun.

Andy Howell has returned to the Casa Grande Dis-patch as assis-tant managing editor after an absence of more than 25 years.

He formerly was a reporter and city editor

at the Dispatch before going to the standard-examiner in Ogden, Utah, where he was executive editor the last 11 years.

Howell and his wife, who both grew up in Arizona, decided to re-turn to be closer to family and for the warmer climate. He received his journalism education at the Univer-sity of Arizona.

In his new position he is oversee-ing the Dispatch’s daily news con-tent and also is very involved in the transition at the newspaper and its sister publications to a new Libercus content management system with a goal of improving the digital prod-uct.

“we are delighted to have Andy back at the Dispatch and already are seeing big changes in readership, both online and in print,” said Dono-van Kramer Jr., managing editor and co-publisher.

Howell is new AME at Casa Grande Dispatch

ANA MEMBEr News

By Andy Howell

Managing editor Casa Grande Dispatch

We want to know what’s news at YOUr newspaper!

Promotions or new hires? Special events? National awards?

tell us about it!Send your email to Julie O’Keefe at:

[email protected]

Want to see your picture here? …we do!


summer months bring increased travel and varying schedules for everyone, presenting a challenge to the media enterprises seeking to engage audiences. How do media stay relevant to audiences that are on-the-go?

The answer is simple: innovation. Newspapers across the country have dedicated time, dollars and staff to improving their products to meet the changing needs of their audiences. From fresh mobile apps to community events to niche partner sites and prod-ucts, newspapers are expanding their offerings to better serve readers no matter where they are.

Community-based events and Guides

Newspapers are taking advantage of the flexibility in schedules during the summer to plan and host unique events for their local communities. with direct access to their subscribers,

newspapers serve as the perfect platform to promote events in their specific markets.

For example, for the past six years, the Chattanooga Times Press held She, a two-day expo for women that draws attendees of all ages. Vendor booths of-fering new products and services, free health screenings, cooking demonstra-tions, entertainment and more are all part of the fun “girl’s weekend,” held each year in July.

Similarly, the Atlanta Journal-Consti-tution leveraged the warm Georgia weather and free pop-sicles to increase its subscribers’ digital engagement. At its annual Decatur Book Festival, attendees were simply asked to enter their information and register for a digital account to receive a refreshing summer treat.

Another example of a summertime community-focused event is The Honolulu Star-Advertiser’s sponsorship of the Hawaii Career Expo, which aims to match qualified ap-plicants with quality companies. The event promotes the newspaper’s commitment to its readers and to overall com-munity advancement.

Newspapers in destination locations produce interesting and innovative summer-themed content and products. It is

the most obvious way for some newspapers to stay relevant during the season. summer-themed content and products boost audience and advertising engagement. For example, the Asbury Park Press produces a comprehensive Jersey Shore Summer Guide, filled with all the information Jersey shore goers need to know about restaurants, shopping, en-tertainment, and activities.

Innovative smartphone and tablet appsMore and more people will be tapping their mobile de-

vices this summer, offering more opportunities to capture audience. In fact, just this past spring, the audience engag-ing with newspaper digital content reached a new monthly high with 176 million unique visitors, according to comscore data from March 2015. The data show that the increased us-age of mobile devices contributed significantly to the growth in audience. In fact, those who use only mobile devices to consume digital newspaper content have increased by an impressive 53 percent in the last year.

Understanding that mobile is key to engaging audiences on-the-go, several developed new apps (or updated old ones) to retain current readers and attract new ones.

In southern California, The Desert sun created a summer playlist on Spotify. Staffers got together to create a list to resonate with readers during the summer. The effort is in-

teractive because readers are asked to share their favorite summertime songs, too.

Following the success of The wash-ington Post’s tablet app, the paper recently announced that it is testing two versions of its mobile site that will aim to provide a linear news ex-perience and give readers a “bundle” of articles that are handpicked by editors, making a user’s experience

more customized.The New York Times also updated its NYT Now mobile app.

Designed with social media users in mind, the app focuses on curating the top articles across The Times and other out-lets. Users can view as many articles as they’d like, free of charge – the app will attempt to generate revenue by build-ing a broad audience to which the paper can sell ads.

And earlier this year, UsA Today launched a sports app to help fans stay up-to-date on sports news and live sporting events. Readers who download the app also have access to its “Best.scoreboard.ever” feature, which aggregates sporting events occurring in real-time and ranks them to

Developing innovative ways to keep readers engaged during summer months

Caroline LittlePresident and CeO, Newspaper Association of America

NAA News

Newspapers in destination locations produce interesting and innovative summer-themed content and products … summer-themed content and products boost audience and advertising engagement.

Continues next page


help app users determine which events they want to watch.Niche partner sites and productsThe digital components of many newspapers are attempt-

ing to appeal to specific, targeted audiences through niche partner sites and products. summer presents a great oppor-tunity for readers to dig deeper into a topic that interests them.

An example is The Wall Street Journal’s Logistics Report, a vertical site that launched in late April and focuses on global trade and transportation infrastructure issues. The newspa-per’s expertise in this area, combined with its audience’s in-terest in these issues, is key to success.

In addition, since 2013, The Tennessean’s 12th & Broad has collaborated with community partners to create unique events, experiences and stories that showcase Nashville’s creative culture. Members of 12th & Broad receive tickets to its events, home delivery of its quarterly magazine, and a digital subscription to The Tennessean, as well as perks from its various partners.

The Dallas Morning News has also found success in appeal-ing to niche markets by utilizing print products. Its award-winning lifestyle magazine FD Luxe offers exclusive content on fashion, art, dining, design, travel and more. It also pub-lishes FD Love, which covers weddings, and FD House, a lux-ury living magazine. The magazines are specifically designed to appeal to an “on-the-go” audience.

As these examples show, the summer—and seasons be-yond—can be bright for the newspaper media industry. Niche and digital products allow publications to engage with their readers wherever they are, providing the personalized and immediate information they are looking for while traveling. And with targeted community events, publications can take advantage of the slower pace and beautiful weather to in-volve the local audience and further increase engagement and customer loyalty.

August 13, 2015 11a.m.- noon / ET

Registration fee: $30 Register by Monday, August 10.

(Registrations submitted after this date are subject to a $10 late fee)

http://bit.ly/1RO3d30

Postal eDoc is a time and money saver. It can protect newspapers from errors that creep into hard-copy postage statement filing. Bringing newspapers into the USPS digital tracking environ-ment will pay off in better trou-ble-shooting and tracking service in years to come. Learn how to get on board smoothly and efficiently from the experts in the business.

Practical Use of eDoc –

Save Time, Money and Problems with

the USPS

Available NOW!

This directory is packed full of information.

We know you’ll find the 2015 directory

a useful planning tool.Additional directories

available for $40, call (602) 261-7655

http://onlinemediacampus.bmetrack.com/c/v?e=79A980&c=2347E&l=CDC3DC5&email=zQQXh88ZEAIXHQHc%2BprXsXzBjzlZ2TJR&relid=48332CA0

The Biggest Names inNewspaper Design

Since 1997, newspaper designers, publishers, editors and technical staff have gathered at the Institute of Newspaper Technology. � e Institute is internationally-recognized as the leading program of its type in the world.

Held each fall on the campus of � e University of Tennessee (Knoxville), the Institute off ers basic and advanced classes in InDesign, Photoshop, Social Media, Layout & Pagination, Illustrator, Cloud Technology, Color, Digital Journalism, Photography, video production, network management and much more.

Classes are hands-on and held in state of the art labs in the UT College of Communication. Most sessions fi ll to capacity, so take advantage of this opportunity before it’s too late.

October 15-17, 2015O t b 15 17 2015

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in one place over three incredible days in October!

John Hatcher Kevin Schwartz Lisa Griffi n Rob Heller Tracey Trumbull Kevin Slimp Ed Henninger

ROXEN TM

http://www.newspaperinstitute.com/classes.html


STAFF [email protected]

Kevin SlimpThe News Guru

This week marks the end of the what I call “the great experiment.”

I wondered how many newspapers, if presented with an easy and a ord-able method of getting on-site training, would take the bait and make a nancial investment to bring an expert in to train and motivate their sta s.

You may feel like you’re back in mid-dle school chemistry class by the time you nish reading this column, but stick with me while I explain the method, the group and the results.

I decided to begin with the papers in Minnesota and Iowa. I suppose I could have picked any states, but name recog-nition is important, and most newspaper folks in those states have known me for a long time. Plus, I hadn’t traveled much to those areas, other than to speak at con-ventions, in a few years. Another reason I selected those states is they have a lot of community newspapers. Most papers in these states, it seems, are either independent or part of lo-cal newspaper groups.

When compared to newspapers in my home state of Tennessee, com-munity papers in these states are much smaller in circulation. I was sur-prised to nd many pa-pers with a distribution less than 1,000. I visited both free and paid papers and had great fun meeting old friends along the way.

So I began the experiment in January, o ering to cut my fees in exchange for combining multiple newspapers during individual trips. For instance, I would visit a paper in Southwest Minnesota on Thursday, another in Northwest Iowa on Friday, and still another a few hours away on Saturday.

I gured, at worst, I would do a lot of traveling and break even. But I hoped that I could get enough newspapers to schedule two or three trips to the area, making it pro table, plus giving these papers an opportunity to have on-site

training that they normally couldn’t t into their budgets.

Back to the experiment. In middle school chemistry, I learned that there are six parts to an experiment. We’ve discussed the rst part, usually referred to as “the question.” My question was, “Will community newspapers invest in training if it’s a ordable and helpful?”

Which brings us to the second part of the experiment, the hypothesis. My hypothesis was that some papers would make that investment. Probably not dozens, but possibly six or eight.

Area three: Research. Research was not only done on the road, but also in surveys completed by publishers over these months.

I’ve already discussed the fourth area of scienti c method: the experiment. In this experiment, newspaper publishers were o ered a signi cantly discounted rate, in return for their willingness to schedule visits that worked well with other area papers.

On to the fth area of scienti c method. In science, “analysis” is the record of what happened in an experi-ment, often referred to as “data.” In this case, I was surprised by the results. In

all, I made 19 trips to the area. Most of these trips involved training groups of newspapers on-site. Wade Webber’s papers in Minnesota was a good example. The sta s of his four (maybe there were ve) community papers met together in one location, on a Friday, for training. There were approximately 25 folks in attendance.

About one-third of my visits were to individual newspapers, not groups.

The others varied in sizes of two news-paper sta s to more than 30 sta s at one stop. Yes, I was surprised.

In all, I trained more than 100 newspaper sta s in Minnesota and Iowa between January and June. Originally, I planned to complete these visits in Feb-ruary and March. I still have a few that are trying to work out dates (I extended my o er after it became clear that I couldn’t t all the requests in during the allotted period).

And nally, what you’ve been waiting for, the sixth area of scienti c method:

the conclusion. It seems my original hypothesis, that community newspapers would invest in sta training if it were of-fered in ways that made it a ordable and easy to arrange, was partially correct.

What I didn’t expect was the sheer number of responses. Nowhere in my wildest dreams would I have expected so many community papers, in two states, to get so excited about sta training.

A funny twist was that Minnesota Newspaper Association asked me to do a day of training on May 29 for their members. I honestly worried that no one would show up. After visiting so many papers on-site over the previous four months, I didn’t expect there were many left. Probably the nicest part of this experiment was walking into a packed room, in a town just south of the Twin Cities, on May 29.

I still get email daily from publishers and others that I met during my experi-ment in Minnesota and Iowa. Most write to say how much their products have improved or how their sta s are still talking about the training days.

I’m thinking about trying this experi-ment again in other states in late 2015 or early 2016, if my schedule allows. You’ll be the rst to know how it goes.

Is on-site training a thing of the past? Two states say, “no!”

The last week of Kevin’s “great ex-periment.” In Tipton, IA (bottom), Kevin trained the newspaper staff in the city hall. The next day, in Charles City, IA (top), the staff of the daily paper met in a local restaurant banquet room.


Mark Your CalendarWebinars and Training Partners Happenings

& Events

ANA Advertising and BNC ContestsWinner AnnouncementsCombined, the 2015 ANA BNC and excellence Contest received more than 1,633 entries this year from 54 member newspapers. Thank you to everyone who participated.Notification letters, of the winners, will be sent to publishers in early August.There are still sponsorship opportuni-ties available for the award plaques. If your paper would like to be a sponsor please contact Julie O’Keefe at [email protected], or call her at (602) 261-7655, xt. 110.

ANA Fall Convention & Annual Meeting — NEW venue for 2015! WHEN: sept. 25-26, 2015WHErE: Wild Horse Pass Hotel & Casino. 5040 wild Horse Pass Blvd. Chandler, AZ 85226. All self-parking is complimentary.

ANA BOD MeetingsJuly 30, Business luncheon, at noon. WHErE: East Valley Tribune.Sept. 25, Dinner meeting, 6–8:30 p.m., part of the 2015 Fall ConventionSept. 26, ANA Annual Meeting, FOI Awards Luncheon at the 2015 Fall ConventionDec. 10, conference call, 1 p.m.

NewspapersShow Me

The Future Of

129th Annual Convention & Trade ShowSaint Charles

Convention CenterSaint Charles, Missouri

October 1-3, 2015

Save TheDate

Barlett & Steele Award CompetitionDeadline, Aug 1.Administered by the Donald W. reynolds National Center for Business Journalism at the Cronkite School at Arizona State, To enter your organiza-tion’s investigative reporting, go to: bit.ly/barlettandsteele.

Great webinars available at your convenience!To access the archives:• Go to www.onlinemediacampus.com and click on the webinar tab.• On the left-hand side, click the edito-rial category.Webinar archive registration fee: $35 per session**Free if you registered for the live session.

http://nnaweb.org/convention

https://businessjournalism.org/barlett-steele-awards/

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Anagrams July 2015

Documents

Transcript of Anagrams July 2015