Ana Teil-Gangl (SCG). How certification, testing and inspection can build consumer trust,...

How certification, testing and inspection can build consumer trust,

confidence, brand strength and loyalty for food brands

Anna Theil-Gangl

Regional Business Manager SGS

SGS Consumer Testing Services.

February 3 2011

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Introduction

Food safety issues remain at public attention due to issues such as salmonella in eggs and chicken, melamine in milk, dioxins in animal feed, questions about shelf life

Globalization and international trade have changed the way that food is produced, processed, transported and consumed with new challenges to food safety and quality

In today's globalization and ever-increasing consumer awareness, there are many initiatives surrounding food quality and safety

Food safety and quality programs are increasingly focusing on a farm-to-fork approach to reduce food borne hazards entering the food chain

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HISTORY

In the 90’s we saw the wider adoption of a risk-based approach to food safety through Hazard Analysis and Critical Control Point (HACCP) systems as a basis for food safety

The past decade shows the greater adoption of the Farm-to-Fork approach which has lead to Good Farming and Processing Practices

Today a growing number of public and private initiatives aim to improve food safety and quality and bring more control on the food chain

Globally governments change regulations of control

Producers and manufacturers supply to many buyers in many markets with potentially multiple standards requested

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THE CONSUMER EVOLUTION

Today consumers are more and more demanding to companies for appropriate systems in place to ensure that food safety and quality are addressed

The trends are that the food industry has to ensure:

Balanced Value (Price vs. Quality)

Confidence and Transparency

Consistency and predictability

Regulatory compliance

Adequate control over product recall and traceability

Above all else that the food consumers eat is safe

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CHALLENGES TO FOOD SAFETY

Companies are being forced to take more ownership for food safety and to protect their brands

Tighter controls are being established to safeguard the food supply chain

Traceability and integrated management programs are now an essential part of the food chain

However problems remain and food safety and security concerns continue to increase globally

Governments are tightening regulations, reducing MRL’s (Maximum Residue Levels like pesticides, heavy metals) and engaging more with Third Party Providers to gain better control on the food supply chain

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EXPRESSED FOOD INDUSTRY NEEDS

Customers/Retailers: Compliant products to legal and own brand image to

gain consumers confidence Avoid bad press and product recalls Rely on manufacturers regarding ingredients of products

(eg. “false cheese”) Maintain continuity of supply But increased global sourcing = increased risk with

decreased direct oversight of suppliers Risk reduction throughout the supply chain

Suppliers:

Confused as to which “standard” to comply Keep confidentiality of product know how & market Support to solve technical/critical issues Minimum number of audits/tests from competent

certification bodies/auditors/laboratories with solid experience, no conflict of interest

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PRODUCERS

With consumers eating habits changing to more exotic flavors and fresher and more natural products, food safety issues will increase

With globalization of food chain, farming is often opposite side of the world to consumption and consumers are concerned as to the safety of the farming practices, eg. a producer or retailer can not change pesticides in tomatoes

Fish and animal welfare has different importance in different countries, eg. antibiotics in salmon,

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MANUFACTURERS

Many manufacturers still consider that by one control in their food chain their manufacturing chain is under control and their food safety and quality issues are adequately addressed

This often is not the case, in fact there is a strong likelihood that a single control would not mitigate risks to an acceptable level – and mystery checks by independent consumers organization detect problems

Sometimes manufactures source raw materials from various suppliers. Creating initiatives with suppliers can lead to safer and more consistence raw materials

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RETAILER DRIVEN INITIATIVES

Initiatives such as the Global Food Safety Initiative has paved the way for uniformity in food standards

The CIES through the Global Food Safety Initiative have succeeded to reduce the duplication of audits in the supply chain through common acceptance of four GSFI benched marked food safety standards

Retailers such as Carrefour, Tesco, Metro, Migros, Ahold, Wal-Mart and Delhaize all accept GSFI benched marked food safety standards

In addition, retailers are driving initiatives to tackle sustainability (eg. packaging), protection of the environment (eg. use of water) and animal welfare

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WHERE CAN BRAND PROTECTION BEGIN?

Supplier Assessments

Production & Final Random Inspection

Loading Supervision

Product Testing

Packaging & Labelling Assessment

Product Certification

Private Label Support

Collateral Management

Training

Technical Assistance

Certification

Sustainability Services


Raw Materials Inspection

Sampling/Raw Materials Testing


On Farm QA

Training


Farm Input Inspection & Testing



Certification

Vehicle Hygiene Inspection


Certification

Hygiene Monitoring

Storage and Distribution Inspection

Sampling

Product Testing

Training



Certification

Store Checks

Hygiene Monitoring

Retail Product Inspection

Sampling

Product Testing

Private Label Support

Packaging & Labelling Assessment / Testing

Claims Inspection

Training



Certification



Certification



Certification

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INSPECTION

OBJECTIVES To avoid costs and delays linked with non-compliance

(controlled production) To check the loading (quantity, quality of containers…) To have reliable indicators to make the right decisions

EXAMPLES Inspection of origin : to ensure the origin of

productions and materials

Visual inspection: initial production check, during production check and final random inspection according to a technical dossier (specifications) and a sample for compliance

Quantity & Assortment Product compliance (style, material, colour…) Aesthetic aspect (product defect…) Tests of functioning Marking, Labelling Packaging

Supervision of loading : quality of containers, seals, quantitative checking

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FOOD FACTORY AUDITS

Specs & Raw Materials

Physical Plant

Worker Health & Hygiene

Equipment

Sanitation

Testing

Receiving, Storage & Shipping

A Food FACTORY Audit examines the systems in place that ensure the safety and quality of the food product that is produced.

Deliverables include a written report, overall rating or score and corrective action recommendations.

Can be Third-Party or Second-Party audit

Administration & Regulatory Compliance

HACCP

Recall

Food Security

Pest Control

Foreign Material Control

Maintenance

Allergen Program

Process:

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What contaminants are associated with food?

Micro-organisms

Mycotoxins

Other biological origin toxicants

Inherent plant food toxicants

Industrial & Environmental Chemicals

Improperly used agrochemcials

Contaminants produced during processing

Improperly used additives

Other potential hazards

Fraud-products (eg. melamine, dioxins)

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FOOD TESTING

Chemical Residues Antibiotics,

Pesticides, Melamine

Food Contact/Food Packaging

Allergens

Additives & Colorants

Total Plate Count

Coliforms

Yeast & Mould

Pathogens

Shelf Life Studies

Nutritional Analysis

Label Creation & Review

DNA Species Identification

FDA Detention

Seminars & training

ChemicalChemical

MicrobiologicalMicrobiological

RegulatoryRegulatory

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FOOD CERTIFICATIONS

ISO 22000 Food Safety Management Systems;

FSSC 22000 Food Safety System Certification;

HACCP Hazard Analysis and Critical Control Points;

GMP Good Manufacturing Practices;

BRC Global Standard;

IFS International Food Standard;

SQF Safe Quality Food;

GlobalGAP;

AHA Allergen Management System Label;

Customised Single Food Audit; and

Audits against customer-specific criteria

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SGS Certification and Approval Marks

Competitive advantage : Certification Marks are a recognisable signal to consumers that the product meets recognised safety or performance benchmarks in International or National Standards.

Market access : Compliance with certain standards or specifications can mean wider market acceptance from both customers and regulators.

Reduced risk of product liability claims: Certification demonstrates that the customer has the capability to consistently manufacture a product to meet a recognised standard. And so potentially reducing the risk of product liability claims. If there is a problem, the records resulting from assessment and certification activities may offer evidence of due diligence.

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SGS Certification and Approval Marks

Ongoing improvement and performance:

Continues monitoring of the performance of the product and the effectiveness of the processes in achieving that performance, can lead to production efficiencies and performance improvements.

Marketing benefits:

The marks are shown on the product. Help building trust between brand/producer and consumer due to independent and recognized verification which enables wider market access.

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CONCLUSION

To prove that food safety and quality is managed companies must ensure that their supply chain is secured and under appropriate controls

Appropriate controls must address key supply chain steps where food safety and quality can potentially breakdown

Only holistic and integrated solutions, with multiple controls can provide the confidence that food safety and quality are adequately addressed and Consumer Confidence is increased

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ABOUT US

World’s leading inspection, verification, testing and certification company

Experts at: Protecting brands Providing competitive advantage Driving speed to market Delivering trust Driving sustainability

60,000 employees, including: Scientists, engineers, doctors, chemists, auditors,

inspectors and project managers.

1,000 offices and laboratories globally including Moscow

Ana Teil-Gangl (SCG). How certification, testing and inspection can build consumer trust,...

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