Issue #61July 20th 2016

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Guess?is gender-free

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Mirage focuses on exportThe Italian company guided by Cristiano Milone exports almost all its eyeglasses

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WMIDO meets Joaquim Gomicia, President of AEO

An overview of Spain

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| Issue #61 | July 20th 2016

Can we start talking about “Made in Spain”? This was our question to Joaquim Gomicia, President of AEO - the Spanish Association of Manufacturing, Importing and Distribution Companies in the Optical Industry.

Could you give us an overview of your market?The Spanish market is one of the five main markets in Europe and one of the most mature. There are 9,800 optical stores for 47 million people.The industry has become mostly importers and wholesale distributors. The main foreign companies are represented in Spain (Italian, French, German, USA, etc.). The retail market also has many international chains, franchising companies and buying groups. They count for around 60% of the Spanish market.How is distribution organized?90% of the total industry (importers, manufacturers and wholesalers) is part of AEO (Asociación Española de Fabricación, Comercialización e Importación General de Óptica y Oftalmologia), which was founded 28 years ago. AEO belongs to a larger Federation called FEDAO, which also includes retail opticians (chains and buying groups). FEDAO’s mission is to make the global optical industry more dynamic. AEO includes all activities related to the eyewear business, ophthalmic lenses and contact lenses.The retail business turnover is distributed as follows: Buying groups: 47% (57% p.o.s.)Chains: 32% (21% p.o.s.)Independents: 15% (16% p.o.s.)Franchisers: 6% (6% p.o.s.).Market policies are strongly influenced by big discounts – up to 50%. You can find complete frames with lenses for 190 euros. Online sales are growing rapidly, but they are still a very low percentage of total sales. The sun segment is much bigger than the eyewear business.Your market was in a difficult situation. What are the latest economical figures? Is it getting better?

We have improved quite a lot over the last two years thanks to the good economic drive in general and better consumption. But we are still 13% below the level of turnover in 2008. We expect better recovery and economic stability with the new government. We think we will achieve 2008 levels in volume before those in value. Strong competition is pushing for reduced prices and increased discounts for quality products of any level. Nowadays there are some successful Spanish brands: can we start talking about Made in Spain eyewear?It's true that Spain has grown with high-value

brands like Carolina Herrera, Loewe, Etnia Barcelona, Agatha Ruiz de la Prada and many others. We have very good designers who are creating successful products that are sold all

around the world. The eyewear business is developing very well thanks to other business activities such as textiles and shoes, with worldwide brands like Zara, Desigual, Massimo Dutti, Mango and others. About 20 companies are exporting their brands to more than 50-60 countries. Made in Spain is growing fast also due to local manufacturing of specialized products.Are there young Spanish designers who will make a difference? There are excellent designers in many different industries. In Spain there are more than 20 design schools with high

requirement levels. As I mentioned before, worldwide textile retailers are at the top of apparel distribution.

The design is 100% Spanish and many design schools accept foreigners wishing to study for their future

careers.

An overview of Spain

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| Issue #61 | July 20th 2016

A forty-five-year start-up. This is how Nicola Del Din, CEO of Pramaor described his firm, turning over 6.2 million euro in 2015 and up +32% in the first half-year of 2016. Founded in 1971 by his mother Maria Luisa Pramaor, the company today stands out as a beacon of excellence in the international eyewear industry. The company’s 45th birthday was celebrated by the opening of a brand new HQ in Taibon Agordin (Belluno) and the opening ceremony took place on Friday 1 July.The project is designed by architect Nicola de Pellegrini and his Anidride Design studio, while the interior design is the result of the partnership between Blackfin and Lago. This high-quality design creates a resonance between spaces and people, favouring both the individual and common wellbeing.

New Blackfin HQ opens

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The new Board of Governors of the Confindustria association that unites the most important companies in the eyewear sector was elected on July 7 during the Anfao General Meeting. The Board of Governors will remain in office for 4 years alongside the President and the Vice-President, whose positions are up for renewal next year. There are 10 newly elected governors: Nicola Belli – Safilo SpA, Alessandro Cavalet – Luxottica Group SpA, Carlo Costan Dorigon – Gatto Astucci SpA, Nicola Del Din – Pramaor Srl, Massimo De Villa Tondo – Trevi Coliseum Srl, Luca Talamona - Nomec 92 Srl, Gianni Vetrini – Barberini SpA, Michele Villotti – Silhouette Italia Srl, Nadia Zampol – Martini Occhiali Srl and Massimiliano Zegna Baruffa - AVM 1959 SpA. During the General Meeting new figures were also presented for the first trimester of 2016 that has seen a trend growth of 6.2% in the sunglasses-spectacles sector, almost exclusively accounted for by sunglasses. With respect to the Italian market, the data measuring sell-in confirm a recovery in consumption in both the sunglasses and spectacles sectors.

Anfao: the new Board

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| Issue #61 | July 20th 2016

Marco Achilli Communication & Marketing Director Ermanno ScervinoMarco Gobbetti CEO BurberryGabriele Maggio General Director MoschinoMark M. Sieczkarek President & CEO NovaBay Pharmaceuticals

Omega, the iconic Swiss watchmaker, and Marcolin Group have agreed to an exclusive collaboration to create Omega branded sunglasses. The first summer collection will be available exclusively in Omega boutiques around the world from August 2016 with inspiration for the sunglasses taken from Omega’s strong heritage and timepiece design. Maurizio Marcolin, Style and Licensing Officer Marcolin Group, affirmed: "We are very pleased to have reached this agreement with OMEGA and proud to be selected as a partner in the debut of the company’s eyewear category. It is a confirmation of our unique ability to interpret the brand’s DNA and convey it in the design of each eyewear style”. “This is an exciting step for Omega because it leads our brand into new areas of creativity”, Raynald Aeschlimann, President & Ceo of Omega, added.

Export “real Made in Italy”. This is the mission of Mirage, an Italian company with roots stretching back to the early Seventies. “Now a second generation company, we make about 700,000 pairs of injected eyeglasses a year and export 99.98% of them. The reference countries are USA, Australia, New Zealand, Europe (especially France, Holland and Sweden), Brazil and the Middle East (Dubai and Kuwait)”, Mirage CEO Cristiano Milone told WMIDO. “We sell real Made in Italy to companies, distributors and foreign brands. We target high-end sports and fashion markets and lifestyle brands. New developments are our website www.mirageocchiali.com – where we try to explain the difference between our added value and that of our competitors – and the 700-sq-m expansion of our manufacturing plant.”

Ray-Ban makes its mark

Partnership between Omega and Marcolin Group

Luxottica Group has signed a high-profile sponsorship agreement with Ferrari thanks to which the Ray-Ban logo will appear on SF16-H Ferrari’s Formula One car livery in each Gran Prix, starting from Silverstone. With this sponsorship, the Ferrari racing red and the Ray-Ban red merge into one single color putting the champion eyewear brand in a prime position in Formula One. Leonardo Del Vecchio, Luxottica Group’s Executive Chairman said: “We are honored to become part of the Ferrari family – a brand that perfectly reflects and embodies thesame characteristics that give Ray-Ban its icon status: authenticity, cultural relevance and excellence”.

A strong aptitude for exporting

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Design, fashion & lifestyle

The proposals from an ever-growing number of brands are knocking down the barriers of specifically male or female fashion. Guess?, for example, has created His & Hers, a line in premium fabrics and materials with monochrome and neutral colors designed to offer the same essential apparel for male and female wardrobes.“In a constantly evolving world that is always ready to try new trends, it is important for Guess? to be a part of these rapidly expanding gender-neutral movements that are also taking the world of fashion by storm”, said Victor Herrero, CEO of Guess?. “Guess His & Hers is our first real gender-free offer.” Victor Herrero concluded.

Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150

Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano 07164050150 · Cap. soc. 120.000,00 i.v. R.e.a. 1710133 Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMido is published in cooperation with Publicomm srl · Via Quadrio 20/40 - 20154 Milano (Italy) · P. Iva 02030290999

email: redazione@wmido.com

Mangano’s winter collection for women has the strong individuality typical of two groundbreaking movements: 18th-century transformism and the nonconformist avant-garde of the 20th century.

The proposals have two main moods: Power Grunge and Dandy. The former is the most urban part of the collection, with a strong northern-European influence. The garments are practical, easy-to-care-for, easy-to-wear, sexy, feminine and contemporary.

The latter, Dandy, is the collection dedicated to nonconformist, captivating women and is reminiscent of early 20th-century transformism. Versatile apparel to wear in the office and, in the evening, to combine with strong accessories for an effect that’s more glam and sexy.

| Issue #61 | July 20th 2016

“Millions of Images. Endless Possibilities”, the unique global campaign created by Brazilian agency AlmapBBDO in partnership with Getty Images, the world leader in visual communications, has been awarded multiple honours (Print & Publishing – Gold Lion and Silver Lion, Outdoor – Gold Lion and Silver Lion, Digital Craft – Silver Lion, Film – Bronze Lion, Integrated – Gold Lion, Direct – Bronze Lion) by the Cannes Lions jury. The innovative campaign seeks to show the depth of Getty Images’ extensive collection of millions of images, and how through imagery, any idea can come to life. The concept features several famous faces – the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis – in an unexpected way: meticulously reconstructed only using creative stills from Getty Images.

Galeries Lafayette celebrated with a big party the opening of the special project by the magazine Toiletpaper. The creative duo Maurizio Cattelan and Pierpaolo Ferrari spiced up the Galeries Lafayette store with a display window sequence, an exhibition at Galerie des Galeries and an inflatable golden Eiffel Tower with two giant eggs suspended beneath the dome. Gufram and Seletti are part of this amazing project through their projects realized together with the magazine. Seletti's porcelain plates are displayed together with the new area rugs and all the items decorated with the irreverent and pop images created and selected by Cattelan & Ferrari, all part of the Seletti wears Toiletpaper series.Gufram participates with its Toiletpaper collection which includes the unconventional seating systems Soap and The End as well as the contemporary irreverent idol God.

Individuality and Mangano

Getty Images campaign scoops up multiple Cannes Lions awards

Today is gender-free

© Millions of Images. Endless Possibilities by AlmapBBDO in partnership with Getty Images

Toiletpaper spices up the Galeries Lafayette store