An outside-in look at the National WWII Museum
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An outside-in look at the National WWII Museum Presentation to the Board Michael Edson, June 2, 2011
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Presentation for the board of the National WWII Museum in New Orleans, LA. (Following-up on a strategic planning workshop held at the museum in March, 2011)
Transcript of An outside-in look at the National WWII Museum
An outside-in look at theNational WWII Museum
Presentation to the BoardMichael Edson, June 2, 2011
http://www.youtube.com/watch?v=WRS9cpOMYv0
Prelude: 1,000 extras? Or three guys, one car, and four days.
Team Compost headed out to Omaha Beach for 4 days armed with a Z1 camera, a pop up greenscreen, some soldier uniforms and 2 rubber rifles (we couldn’t afford 3), and begun the process of covering the beach (with camera on the cliff top), and re-enacting the veterans moving accounts. When back in London (and back in our real day job) we began to piece together …turning the 3 of us into the invading U.S. army.
6 Weeks later the work was completed and provides a moving insight to the U.S veterans memories of storming Omaha beach
I participated in a strategic planning workshophere at the museum in March, 2011
I was struck by three things
I was struck by three things
The clarity of your mission
I was struck by three things
The clarity of your missionThe passion and commitment of your team
I was struck by three things
The clarity of your missionThe passion and commitment of your teamThe sense of urgency – what we do matters
[65 million lives lost]
I consider myself to be well informed, well educated…but I was unprepared for what I learnedin an hour at the museum
[65 million lives lost]
[65 million lives lost]
“Every day we hear from WWII veterans who are [distraught] that their grandchildren
don’t know anything about WWII.”
“Here’s our product:we tell stories
about World War II.”
Can you succeed with a “broadcast” model?
BROADCASTWe “do” They consume
Can you succeed with a “broadcast” model?
This was a great model in the 20th century
BROADCASTWe “do” They consume
But there are new actors on the stage
The Long TailJoy’s LawCognitive surplusNetwork EffectsMoore’s Law & MobileEvery user a hero…
But there are new actors on the stage
The Long TailJoy’s LawCognitive surplusNetwork EffectsMoore’s Law & MobileEvery user a hero…
Global audiences formingaround niche interests
But there are new actors on the stage
The Long TailJoy’s LawCognitive surplusNetwork EffectsMoore’s Law & MobileEvery user a hero…
“No matter what business you’re in, most of the smart
people work for someone else”
But there are new actors on the stage
The Long TailJoy’s LawCognitive surplusNetwork EffectsMoore’s Law & MobileEvery user a hero…
A Trillion hours/year of time available for creation and
collaboration. (via Clay Shirky)
But there are new actors on the stage
The Long TailJoy’s LawCognitive surplusNetwork EffectsMoore’s Law & MobileEvery user a hero…
Websites that get better the more people use them
But there are new actors on the stage
The Long TailJoy’s LawCognitive surplusNetwork EffectsMoore’s Law & MobileEvery user a hero…
In 12 years this device will be 1,706 X more powerful than my
desktop computer
But there are new actors on the stage
The Long TailJoy’s LawCognitive surplusNetwork EffectsMoore’s Law & MobileEvery user a hero…
2 billion connected mobile users. Voice, data, cameras,
GPS, sensors…
But there are new actors on the stage
The Long TailJoy’s LawCognitive surplusNetwork EffectsMoore’s Law & MobileEvery user a hero…
Your users are heroes in their own epic journeys. Your job is
to help them be great. [via Kathy Sierra]
In a 21st c. context, this seems like anincomplete toolset for accomplishing big goals
BROADCASTWe “do” They consume
Mostly “broadcasting”
This is your homepage
Is this is your homepage?
Is this is your homepage?
Or this?
Where do people goto figure out WWII?
5,266 “National WWII Museum”photos from real people
http://www.flickr.com/photos/commissariat/2167580355/in/set-72157603640065229/
http://www.flickr.com/photos/commissariat/2167580355/in/set-72157603640065229/
Here’s a photo taken in your
museum by Kris Fricke of Davis, CA
Kris visited New Orleans in 2008, and shared these
photos
Kris is also interested in Israel
…and beekeeping!
These are Kris’s other public photo collections.
Beekeeping
Israel
Tall Ships!
Brewing…
Istanbul
Battle Sail
And New Orleans
People have amazingly diverse interests! Learning is about connections—a collage,it’s not a linear process.
Kris has bookmarked photos from other Flickr photographers.
These seem to be WWI photos.
http://www.flickr.com/photos/nationalmediamuseum/3007981058/in/faves-commissariat/
The WWI photos are from the National Media Museum in
Australia.
http://www.flickr.com/photos/nationalmediamuseum/3007981058/in/faves-commissariat/
The National Media Museum appears to
be an official, trusted institution.
They’re sharing their collection with “no known copyright
restrictions” so that people like Kris can
use them.
Searching Flickr for photos “tagged” with
“WWII” yields 282,626 images
This “tagging” is a form of cataloging,
done by the public, on their own initiative.
http://www.flickr.com/photos/maniacbricks/5494254309/
Some of the photos
are… surprising!
http://www.flickr.com/photos/brickfan_557/5459318464/
Some of the photos
are… surprising!
http://www.flickr.com/photos/brickfan_557/5459318464/
http://www.flickr.com/photos/brickfan_557/5459318464/
This photo is also part of a collaborative
group…
http://www.flickr.com/groups/allies_to_axis_lego/pool/with/5459318464/
http://www.flickr.com/groups/allies_to_axis_lego/pool/with/5459318464/
81 people from all over the world
belong to this group!
http://www.flickr.com/groups/allies_to_axis_lego/members/
They’ve organized themselves into Field
Marshals, Brigadiers, and Privates!!!
http://www.youtube.com/user/jrriojase#p/u/2/YvmUfSGumoo
LEGO Kübelwagen InstructionsFrom: jrriojase | Feb 27, 2010 | 6,917 viewsWhat you all have been waiting for.
They share knowledge & know-how
http://www.youtube.com/user/JSLegoMaster#p/u/0/UV9n77T46CY
8,508 followers4 million views!Battle of Hürtgen
http://www.youtube.com/user/JSLegoMaster#p/u/0/UV9n77T46CY
Battle of Hürtgen?
http://www.flickr.com/photos/brickfan_557/5459318464/
http://www.flickr.com/photos/brickfan_557/5459318464/
Tagging connects them to the rest of the world…
http://www.flickr.com/photos/tags/halftrack/?page=3
3,574 photos tagged with “halftrack” have been shared by
Flickr users…
http://www.flickr.com/photos/tags/halftrack/?page=3
3,574 photos tagged with “halftrack” have been shared by
Flickr users…
I found zero photos of
halftracks on the ww2museum
website
http://www.flickr.com/photos/theadventurouseye/5411242607/
http://www.flickr.com/photos/theadventurouseye/5411242607/
“This photo was taken on August 22, 2009 in
Ústí nad Orlicí, Pardubický, CZ…”
http://www.flickr.com/photos/theadventurouseye/5411242607/
The map gives me access to photos taken
nearby.
http://www.flickr.com/photos/theadventurouseye/5411242607/nearby/?by=everyone&taken=alltime&sort=datetaken&show=thumb&page=19
http://www.flickr.com/photos/theadventurouseye/5411242607/nearby/?by=everyone&taken=alltime&sort=datetaken&show=thumb&page=19
554 photos were taken
nearby (North of Krakily)
You might use Google Earth to learn more
about Ústí nad Orlicí, Pardubický, CZ
Users of another photography service,
Panoramio, allow their photos to be connected
with Google Earth, so we can look around town…
All of this is done without central authority or coordination
And the question is not how you can compete against all of this…
And the question is not how you can compete against all of this…
…but how you can help Kris and his friends explore and understand the world…
Thank you!!
Michael EdsonDirector, Web and New Media Strategy
Smithsonian Institution
