An Open Letter to Brands on Twitter About Tweeting During Crises
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Transcript of An Open Letter to Brands on Twitter About Tweeting During Crises
We get it.You want to show us
human,that you care,
that you are about more
than just
that you are
you.
((and Twitter can be a great and appropriate place to do these things)
so you tell us you are
and make sure we know that
and that
and
etc. etc. etc.
Perhaps you are worried that
if you don’t tweet about a given crisis,
Your followers will think you are
callous or on the “side” of the terrorists or the explosion or the sinkhole.
We won’t.We won’t notice you at all
if you don’t tweet about the crisisor don’t tweet*during the crisis
*unless tweeted to
and occasionally, even for a brand, it is okaynot to be noticed, even
just and fitting
not to be noticed*.
*C’mon, I’m only talking a few hours here.
So, please, unless you have useful information to impart to your followers about or during a crisis--
telling us that you are thinking and praying--
(you can use the time you spend going respectfully silent on Twitter--so others can disseminate important information uninterruptedby tweets that ultimately come off as commercials--
to think and pray)
and that silence willshow us
that you are
human,,
that you care,
that you are about more
than just you.