t

AN OFFICIAL PGA CHAMPIONS TOUR EVENT

THE LEGENDS CONTINUEThe Old Course at Broken Sound | February 6-12, 2012

Boca Raton, FL

TOURNAMENT INFORMATION

When February 6-12, 2012

Site The Old Course at Broken Sound

Purse $1.8 million

Winner’s share is $270,000

History 12th Annual event

Title Sponsor Allianz Life of North America

Charity Boca Raton Champions Golf Charities - Main

benefactor Boca Raton Regional Hospital

Volunteers More than 650 volunteers annually contribute

more than 13,500 hours

Television Live on the Golf Channel Friday-Sunday

Board Members Don Allison - Gillespie & Allison, P.A.

M.J. Mike Arts - Past Chairman

Bill Berger - Greenspoon Marder

Gary Bhojwani - Allianz Life Insurance Co. of N. America

Hollis Cavner - Pro Links Sports

Brent Colston* - Konica Minolta Business Solutions

Jim Dunn - JM Lexus

Jerry Fedele** - Boca Raton Regional Hospital

Mark Gensheimer - Penn-Florida Companies

Patti Hamilton - Southern Waste Systems

Nancy Jones - Allianz Life of North America

J. Scott McCleneghen*** - City National Bank of Florida

Keith O’Donnell - Flagler Real Estate Services, Inc.

J.C. Perrin - U.S. Trust Bank

David Rosenberg - Rosenberg Diamonds & Co.

Jan Savarick - Boca Raton Regional Hospital Foundation

Dick Schmidt - Schmidt Companies

Ivan Snyder - Broken Sound Club

* Chairman

2 ** Vice Chairman

*** Treasurer

SCHEDULE OF EVENTS

Monday, February 6th Professional Practice Round

Broken Sound Pro-Am

Tuesday, February 7th Professional Practice Round

Women’s Executive Pro-Am

VIP Draw Party

Wednesday, February 8th Championship Pro-Am

Presented by Konica Minolta Business Solutions

Thursday, February 9th Championship Pro-Am

Friday, February 10th First Round of Championship Play

Televised on the Golf Channel

Saturday, February 11th Second Round of Championship Play

Televised on the Golf Channel

3rd Annual Golf & Wine Experience

Family Day

Sunday, February 12th Final Round of Championship Play

Televised on the Golf Channel

Trophy Presentation

Immediately following play

For More Information Call 561.241.GOLF (4653)

2013Vijay Singh

Colin Montgomerie

Steve Elkington

Rocco Mediate

2013Billy Andrade

Jeff Maggert

Davis Love III

Lee Janzen

CHAMPIONS TOURCURRENT AND FUTURE STARS

The Legends Continue | The Old Course at Broken Sound

Gender Distribution

Male 71%

Female 29%

Age Distribution

Under 25 7%

26 – 40 31%

41 – 55 40%

56 – 70 19%

Over 70 3%

Type of Attendee

General Attendance 71%

Customer Hospitality 29%

Income DistributionTotals represent yearly household income

Over $100,000 32%

$50,000 -$100,000 48%

Under $50,000 20%

Economic Impact

Each year the Allianz Championship

brings in over $15 million to South Florida

and benefits local Boca Raton businesses.

Allianz Championship, held at the beautiful Old

Course at Broken Sound in Boca Raton, FL, has

a continued reputation as a premier event in

South Florida each year. Attracting an upscale

audience, the Allianz Championship provides

many opportunities for your business to reach a

targeted demographic.

2007 51,600

2008 58,994 14.3%

2009 66,120 12.1%

2010 84,685 21.9%

2011 71,846 -15.0%*

Green Initiatives - Broken Sound Club has

become the first golf facility in Florida, and only

the second in the United States, to achieve the

GEO Certified™ award - an international

sustainability assurance from the Golf

Environment Organization. The Allianz

Championship is the first PGA and Champions

Tour event played on a GEO certified course.

SPECTATOR PROFILE ATTENDANCE

Year Attendance % Increase

The Broken Sound Club management team

received the GEO Certified™ award during

the Allianz Championship

* Due to Inclement Weather

Champions Tour Fan Base

Imagine walking down the fairway with Gary

Player, Fuzzy Zoeller, Ben Crenshaw, Tom

Lehman or Curtis Strange or asking Mark O’Meara

what club he hit on the treacherous 12th par 3 at

the 1998 Masters. Now stop imagining, because

you can do all of this at the Allianz Championship

Pro-Am.

If it is for client entertaining, employee recognition

or a memorable round of golf with your buddies

this Championship Pro-Am is a day to remember.

Not only will you have memories that will last you a

lifetime, but each player will receive a premium gift

package that may include golf clubs, balls, shoes,

and accessories from the top manufacturers in

the game.

Each Pro-Am Participant receives:

• Premier gift package that may include golf clubs,

apparel and accessories

• One (1) Invite to the VIP Draw Party, admits two

• Team photo with your golf professional

• Designer golf shirt

• Ten (10) passes to the VIP Partners Club

which admits you and a guest

to an upscale VIP tent Good Any Day Friday –

Sunday

• Ten (10) Good Any Day Grounds Passes

Enhance Client Relationships

Showcase client appreciation and build more

productive relationships with current clients.

Business Development

Perfect opportunity to network, diversify and create

new business relationships.

Employee Recognition

Great incentive or thank you gift for employees.

Single PRO-Am and Foursomes Available

PRO-Am Benefits

Wednesday, February 8th or

Thursday, February 9th

CHAMPIONSHIP PRO-AM

This 30’ x 30’ air conditioned corporate hospitality tent

on the 18th green has a 10 foot patio with tiered

seating. This comfort and exclusivity is highly envied.

You will be enjoying complimentary food and

beverage from one of the best catering companies in

the business while not missing a single action packed

moment.

What is better than sitting in a 20’ x 20’ executive

skybox on the 18th green at the Allianz Championship

in February? Not only will you have the best seat on

the course, but you will be enjoying complimentary

food and beverage from one of the best catering

companies in the business. Enjoy an open-air skybox

surrounded by action-packed golf, television cameras

and access to private restrooms, all while watching

your favorite Champions Tour players march up the

18th fairway where the excitement ends.

*Tents & Skyboxes Include: Company Name on Tickets, VIP Parking, One Page Ad in the Program Guide, Daily Visits from

PGA Championship Players, and Access to Private Restrooms

Brand and customize this 40’ x 60’ open-air party tent located on the 16th hole with your company name, logo on

VIP tickets, receive VIP Parking and be visible on the Golf Channel all weekend long. Party all day and watch the

approach shots on the exciting Par 3 surrounded by water and the final hole of alligator alley. Not only will you

entertain your clients but also network with South Florida’s elite. This party tent will feature special tournament

cocktails. *Exclusivity available

Corporate Tents

HOSPITALITY

Corporate Skyboxes

VIP Partners Club

A CORPORATE TENTS

B CLUB 18

C PUBLIC BLEACHERS

D VIP PARTNERS CLUB - 16th HOLE

E GOLF & WINE EXPERIENCE

A

D

E

C

BB

Have full ownership of one day at the Allianz Championship. Golf fans from all

over South Florida will be guests of your organization FREE of charge. Brand

your logo, or current promotion, on all tickets, gate signage, and media relating

to the tournament including ticket backs and program/pairings guide.*All media buys are mutually agreed upon between organization and tournament director.

Brand the inside of the Allianz Championship Volunteer Headquarters, Have

your company name/logo on all volunteer shirts, hats, jackets and featured in

the volunteer handbook. A portion of this sponsorship will underwrite 50% of

the volunteer uniform fee.

The Annual Allianz Championship Family Day offers a fun bounce house, face

painting, contests and games presented by Don Law Golf Improvement

Center, and Championship Player Autographs. There will also be Celebrity

Mascots from the Miami Heat, Miami Dolphins, Florida Marlins, and Florida

Panthers. You can even sign your name in paint on a brand new Lexus! Fans

love coming out to enjoy this fun filled day on Championship Saturday.

Wine connoisseurs and golf enthusiasts will get the chance to taste delicious

reds and whites from private wine collections of golf pros' own vineyards as

well as legendary vineyards around the world while enjoying delectable bites

and benefiting the Boca Raton Regional Hospital all at the same time. This

new exclusive setting is taking place Saturday February 11, 2012 from 2pm -

5pm between the Driving Range and 18th Green. This unique experience

draws an impressive group of both wine and golf lovers.

This event gives women of all skill sets a chance to play 9 holes with a PGA

Champions Tour Player during the week of the Allianz Championship. Players

are encouraged to continue playing all championship holes. This fun-filled day

includes a private clinic hosted by a PGA Champions Tour professional, lunch,

and a fabulous gift package. This fun Women’s day only is an experience like

no other. Leave the men at home and reserve your foursome today!

Women’s Executive Pro-Am

Golf & Wine Experience Sponsor

Family Day Sponsor

Volunteer Sponsor

Tournament Day Sponsor

SPONSOR OPPORTUNITIES

Exhibitor Tents are one of the best ways to get your product, service or current

promotion in front of the Allianz Championship audience, located at the main

entrance of the championship gates, all spectators will pass by your booth

before entering the grounds of tournament play. Your 10’x10’ booth will

include tables, chairs and linens. This direct marketing is extremely effective

by give-a-ways, lead generation, contests, etc. .

Expo Booth Sponsor

What is better than mobile branding? Not only will your company’s logo be

picked up by the Golf Channel’s live coverage, but it will also be in front of

80,000 spectators all week long. Your company logo will be placed on 78

PGA Champions Tour professionals’ golf carts throughout the week of

championship play.

Golf Cart Sponsorship Day Sponsor

The putting green is a central location where fans come to watch their favorite

players warm up. The “Official Putting Green Sponsor” will have prominent

signage at this high spectator traffic area.

Putting Green Sponsorship

A highly visible on-course advertising vehicle is our championship driving

range. The driving range is a common area for spectators to visit prior, during,

and after championship play. You have the ability to brand your company and

take ownership of this championship driving range throughout the week.

Driving Range Sponsorship

How is your organization viewed in the community? This sponsorship is a

blend of hospitality, branding, and tickets showing the community your

organization supports local events. Utilize this sponsorship for recognizing key

employees or accounts, networking/business or relationship development.

Community Partner Sponsorship

Sponsor one of several tournament update screens and a panel on our

12’ x 16’ jumbotron. This video board faces the 18th green and all corporate

skyboxes. The tournament update screens are picked up by the TV cameras

multiple times a day and are viewed around the world on the Golf Channel.*All media buys are mutually agreed upon between organization and tournament director.

Video Board Panel Sponsor

Boca Raton

Regional Hospital

BENEFICIARY

Serving the community since 1967, Boca Raton Regional Hospital has 400 beds and more than 700 primary

and specialty physicians with privileges. Areas of expertise include cancer, cardiovascular disease and surgery

and women’s health. Proceeds from this year’s Allianz Championship will support the Ron & Kathy Assaf

Center for Excellence in Nursing at Boca Raton Regional Hospital. With our country facing a nursing shortage of

unheard proportions, this initiative becomes an extremely important tool. Our mission is to attract and retain the

highest caliber nursing staff in the country, help our nurses discover a myriad of personal and professional

opportunities and provide scholarship opportunities to support their professional growth. For almost half a

century, philanthropy has been an integral component of Boca Raton Regional Hospital’s success. Today,

community support is more important than ever. For more information about the foundation and fundraising

initiatives that support the mission of Boca Raton Regional Hospital, please call 561-955-4142.

This is branding for your company with the right cause. Be a part of our Birdies Fore Charity program and make

an impact in the community, as well as get your business name out there for a great day of golf, charity and

community. Birdies Fore Charity is a program endorsed by the PGA Tour and allows local charities to utilize a

PGA Tour event to raise additional funds with 100% going back to charity.

Birdies Fore Charity

Allianz Championship also supports:

• Big Brothers Big Sisters

• Broward County Sports Hall of Fame

• American Cancer Society

• Cystic Fibrosis Foundation

• Just World International

• George Snow Scholarship Fund

• Palm Beach Garden Police Explores

• Florida Marlins Foundation

• The First Tee of the Palm Beaches

• Habitat for Humanities of South Palm

Beach County

• Boy & Girls Club of Broward County

• Take Stock in Children

• 4 KIDS of South Florida

• Boys & Girls Club of Palm Beach

County

• 4 Children's S.A.K.E

• Boca Raton Police Athletic League

• Boca Helping Hands

• Autism Society of Broward

International: Televised Live on the Golf Channel

Golf Channel is currently available in 83 million homes.

Golf Channel has the most affluent viewer profile of any

ad-supported cable network.

Miami / Fort Lauderdale: ABC 10

Palm Beach County: NBC 5

TV

MEDIA PARTNERS

Sirius XM

98.7 Gater

Kool 105.5

93.9 MIA

105.9 WBGG

Radio560 WQAM

610 WIOD

940 WINZ

760 ESPN

1290 WJNO

Sun Sentinel

Palm Beach Post

Miami Herald

Tee Times

South Florida

Business Journal

Newspapers

GolfWeek

Boca Magazine

Boca Observer

MagazinesParkland Magazine

Boca Tribune

Delray Magazine

Websites: BocaNews.com | BocaMag.com | BocaTribune.com

Golfweek.com | PGATOUR.com | AllianzChampionship.com

Online

CONTACT INFORMATION

Executive Director Hollis Cavner

Tournament Director Ryan Dillon

Tournament Manager Ariana Dominguez

Tournament Coordinator Danielle Husby

Operations Director Sam Bakke

Corporate Sales Anthony Greco

Corporate Sales Jackie Langer

Volunteer Coordinator Anne Jenkins

Media Director Rene Nunez

Public Relations Kaye Communications

Website: www.all ianzchampionship .com

Toll Free: 8 0 0 - 2 4 1 - G O L F ( 4 6 5 3 )

Telephone: 5 6 1 - 2 4 1 - 4 6 5 3

Fax: 561-241-4658