An ISO 9001:2000 School of Excellence NCR Business School

School of ExcellenceSchool of Excellence

PlacementBrochure 2010

An ISO 9001:2000Certified Institute

Post Graduate Diploma in Management(Approved by AICTE, Minsitry of HRD, Govt. of India)

PGDMPGDM

Quality Producing Producing

ManagersManagers

NCR Business School

Message from the Director’s Desk 1

Vision, Mission & Objective 2

The Institute 3

Infrastructure Facility 4

PGDM Curriculum & Structure 6

Pedagogy / Faculty 8

Beyond Academic 9

Students Group 10

Students Profile PGDM Batch 2008-10 11

Students Profile 12-19

Industry Institute Interface 20

Placement Cell / Placement Process 21

Contents


NCR Business School

Placement Brochure 2010

Post Graduate Diploma in Management

I feel delighted and a wee bit excited to present this first

Placement Brochure of the Institute of the PGDM 2008

batch that passes out in 2010. The students of the first

batch are ready to move out in the corporate world and

prove their mettle.

Right from their inception into the PGDM programme the

fleet of 60 students were trained and polished to master

the traits required by the budding managers of tomorrow

and prove themselves in the corporate world. A belief has

been hold by the NCRians that in order to stand out you

need to be different and excel in whatever you do. This

belief has been translated in the behaviour and actions of

the students and combined with the exposure that has

been given to them, makes them changed to experiment

their skills as professionals in their areas of specialization

i.e. Marketing, Finance or Human Resources.

In the vast ocean of employment, I am confident that this

first batch will prove to be assets to organizations in which

they will serve. In their pursuit to excel and succeed they’ll

be the brand ambassadors for the Institute. The Brochure

presents to the Industry the profile of the students and aid

in the right matching of job requirements and the

knowledge and skills possessed by these budding

managers.

Wishing all the best to the recruiters and the PGDM

students 2010 batch a great success.

Dr. M. Mehrotra

Director

Director’s Desk

Message from the

In

sti

tute

Th

e

Vis

ion

Ob

jec

tiv

e Excellence in all it performs.

To contribute professionally for the

development of society.

To inculcate a spirit of life-long learning.

Broad-based education focused on ethics and

integrity.

To develop a culture of knowledge creation,

innovation and change as an opportunity.

To assist students to reach their goals by molding

their personality to match the industry requirements.

"To create an

internationally renowned

centre of excellence in

the field of management

education and research,

with emphasis on value

based academic culture."

Mis

sio

n

"To inculcate world class

competencies and groom

the budding managers in

all functional areas of

management education

and research; and in the

process contribute

towards the sustained

growth of the society and

the nation as a whole."

2


NCR Business School

One institution that’s assimilating the changing global canvas and equipping the budding managers for ensuing challenges of tomorrow.

One institution that is ready to take a leap into the future is NCR Business School with its team of 60 future managers.

NCR Business School conceptualized under the aegis of Swami Vivekananda Society for Development of Education & Research in 2008

offers Post Graduate Diploma in Management(PGDM) approved by AICTE, Ministry of HRD, New Delhi. Situated just 40 kms from the

National Capital Region of India, the sprawling campus offers a serene natural environment that blends the calmness of nature with

excellent learning opportunities. The vision of the promoters combined with the support offered to build a quality institution, NCR Business

School acquired its first landmark of ISO 9001:2000 certification that speaks about the quality in its operations, processes and systems.

NCR Business School provides its students an opportunity to explore beyond the boundaries and enrich their thought process through an

intense academic vigour, which combines an exhaustive curriculum and cutting edge pedagogy. The students of NCRBS are meticulously

groomed and continuously trained in all aspects of management- be it academics, extra-curricular activities, team dynamics or leadership

skills. The diverse backgrounds of students help them to examine managerial issues from multiple perspectives. In addition, an

environment conducive to new ideas and sharing of knowledge helps to foster the development of creative problem solving skills.

Experienced full time faculty, infrastructural support, academic environment, well equipped library and intrinsically interwoven academia

industry interface make the institute a place for the managers of tomorrow to build their future and carve their career.

3Placement Brochure 2010


INFRASTRUCTURE FACILITY

NCR Business School has an air conditioned HP certified computer lab with latest state-of-the-art technology.

The computer centre is the main nerve centre of the institute, which caters to the computing needs of the

students, and offers tools and techniques for academic research and enrichment of management knowledge.

The computer lab embodies more than 60, 17’’ TFT, HP, Dual Core PCs networked with Broadband 2 Mbps

round the clock Internet facility. For easy access the whole Institute has been made a Wi-Fi campus.

Computer Lab

4


NCR Business School



NCR Business School possesses spacious, air

conditioned, well equipped lecture halls. The

lecture halls are equipped with all modern

teaching aids like LCD projector, multimedia

computer, OHP, white board, PA system, etc. to

enhance the learning outcomes and result

increased student-teacher interaction.

Lecture Halls

To provide accommodation to the students coming from

far-off places, the Institute provides hostel facilities located

within the campus for boys. The hostels have excellent

standard of living with round-the-clock availability of basic

amenities. The hostel is managed by a dedicated warden

and has facilities for sports, laundry, phone, entertainment

etc. that make it a home away from home. The girls’ hostel

is also situated within 5 kms of the campus with regular

bus service for the girl students.

HostelThe embodiment of knowledge at the Institute

caters to the diverse learning needs of the students

and the faculty members. The library at NCR

Business School houses more than 1000 books on

various management related subjects. The library

offers air-conditioned, calm and comfortable

reading facilities and is networked to offer access

to more than 330 national and international

Journals besides regular subscriptions to Business

Newspapers and Magazines.

Library

5

The PGDM curriculum, spread over four semesters, lays the

foundation for a conceptual and analytical understanding of

Indian and international business. It emphasizes the

development of students’ skills and abilities to apply

management theories and concepts to live problems in business

and industry. Students are expected to achieve high standards of

excellence.

The course has evolving programme content and is constantly

updated to be in tune with the emerging trends. The curriculum is

revised on an ongoing basis through discussions with practicing

managers from the industry to reflect current business needs.

Each semester comprises of a set of detailed courses which

covers both the core as well as elective courses.

The first year includes the core courses that prepare the

student about the fundamental concepts in the field of

management and make them sensitive to the business

environment that they would be expected to operate in.

The second year is divided into two semesters and

includes both the compulsory courses and elective

keeping in mind their long term interests and their

abilities. There is a system of dual specialization (One

major, One minor). A student has to opt for two functional

areas for his specialization from:

Marketing Management

Financial Management

Human Resource Management

Personality Development Programmes and regular workshops

are organized along with various seminars on diverse topics, so

as to groom them into well rounded personality.

•

•

•

•

•

PGDM & Structure

Curriculum

To build the bridge between theory and

practice, students are required to spend

6 - 8 weeks on a summer project, after

completion of their 1st year of the full –

time PGDM programme. The Summer

Training work is also evaluated by their

respective industry mentors. This is a

compulsory component o f the

curriculum for the completion of the

programme

Summer Training &

Winter Project Requirement:

6


NCR Business School



SEMESTER I

SEMESTER II

1. Principles of Management & Organizational Behaviour

2. Marketing Management

3. Managerial Economics

4. Financial Accounting

5. Business Statistics & Quantitative Techniques

6. Business Law

7. Business Communication

8. Computer Fundamentals & Applications

1. Human Resource Management

2. Management Information System

3. Financial Management

4. Production Operations Management

5. Operations Research

6. Strategic Marketing Management

7. Economic Environment of Business

8. Management Accounting

9. Research Methodology

Summer Training

SEMESTER III

SEMESTER IV

1. Strategic Management

2. International Business

3. E-Business

4. Summer Project

Specialization Papers

• Four Electives of Major

• Two Electives of Minor

1. Entrepreneurship & Corporate Governance

2. Organization Culture & Business Ethics

3. Project & Quality Management

4. Winter Project

Specialization Papers

• Two Electives of Major

• Two Electives of Minor

7

NCR Business School therefore emphasizes

activities beyond the conventional classroom

situation. While due importance is given to

classroom learning, the effort is to build

suitable stimuli in non-classroom learning,

interaction and internship to facilitate the

development of the right attitudes, skills and

knowledge on which the participant can base

his or her own architecture of self-

development.

A great deal of emphasis is placed on

experiential learning. Students are required to

work on a number of corporate and academic

research projects during the two years at

campus. Teaching methods include –

lectures, case studies, seminars, group

discussions, quizzes, presentations, role

plays, structured and unstructured group

work and field visits.

There is a strong belief that at the Institute the

technique adopted should be ‘learning by

doing’ and this proves that a true

management education goes beyond the

classroom. The students are therefore

exposed to various industries to have an

understanding of how the management works

in an organization. Also to develop their overall

personality, students are encouraged to

participate in all co – curricular activities held

in the campus as well as to participate in inter

collegiate management fests.

Pedagogy

The choice of pedagogic methods at NCR Business School is based on

a predisposition expressed by the following three proponents:

1. The learning experience must result in the student becoming

employable.

2. Inculcating values, business ethics and social responsiveness in

students which will help them in professional life.

3. Each student must accept responsibility for professional growth

and exce l l ence by se l f l ea rn ing th rough ac t i ve

participation in class room activities.

8

FacultyA team of devoted faculty

members is the main

backbone who are

i n s t r u m e n t a l i n

t r a n s f o r m i n g t h e

students to become

future managers, leaders

and entrepreneurs. A mix

of full time faculty and

visiting faculty with

varied and rich academic

and industry experience

contributes in bringing

about this learning

t rans format ion and

making the students

more professional ly

competent.


NCR Business School


Post Graduate Diploma in Management9

Beyond Academic

10

Students Group


NCR Business School



Students Profile A brief profile of the students of PGDM Batch passing out in 2010 has been laid down as a ready reckoner for the recruiters.PGDM BATCH 2008-10

GRADUATION RECORD

B.Sc

27%

BBA

22%

B.Com

26%

B.A

21%

B.Tech2%

BCA2% B.Sc

BBA

B.Com

B.A

B.Tech

BCA

SPECIALIZATION AS MAJOR

66%12%

22%

Marketing

HR

Finance

12

Aakash Sharma

14.11.86

B.Com, CCS University, Meerut

Marketing - Finance

Usha Sriram Pistons & Rings Ltd.

Study on working capital management

Abhishek Srivastava

02.03.86

B.A , CSJM University, Kanpur

Marketing - Finance

HCL Infosystems Ltd.

Market share and potential of HCL imaging products

Akram Ali

20.02.87

BBA, CCS University, Meerut

Marketing - HR

Dabur India Ltd.

Distribution & availabilty of products

Anand Kumar

01.01.88

B.Sc, Bundelkhand Univ., Jhansi

Marketing - HR

ICICI Prudential

Competitive analysis of ICICI Prudential products

Anurag Saini

01.04.86


Marketing - Finance

Reliance Money

Targeting & positioning of financial products of Reliance Money

Anupam Kumar Mishra

07.02.87

B.A, VBS University, Jaunpur

Marketing - HR

ITI Ltd.

Pricing strategy & HR Policy of ITI Ltd.

Ashok Kumar

11.09.86

B.A, CCS University, Meerut

Marketing - Finance

Ujala Pumps Pvt. Ltd.

Competetive Analysis of other brands in pumps

Arvind Chauhan

20.07.87

B.Sc(Biotech), CCS University,Meerut

Marketing - HR

Coca Cola Beverages

Market analysis of competitive brands

Specialization - Marketing


NCR Business School



Jayvardhan Pandey

20.08.87

B.Sc, CSJM University, Kanpur

Marketing - HR

Mohan Meakins Ltd

Marketing survey & sales promotion of Rum

Mahtab Alam

25.02.84

BBA, Sikkim Manipal University

Marketing - HR

India Infoline Ltd.

Emergence of stock broking firms in India and their comparative analysis.

Mohd. Asif Muneer

22.02.85

BA, HNB University, Uttarakhand

Marketing - HR

Reliance Money

Comparative analysis of mutual fund with respect to investment criteria

Nitish Vashistha

30.09.85


Marketing - Finance

ITC

Enhance the sales ofPAMS products

Pradhuman Singh Yadav

01.01.85

BA, CSJM University, Kanpur

Marketing - HR

Surya Agro Foods Pvt. Ltd.

Potential assessment and gap mapping in South Delhi

Nitin Kumar

13.09.87

B.Sc, CCS University, Meerut

Marketing - Finance

Reliance Money

Sales & distribution of financial products

Chetan Parashar

21.04.88

BBA, CCS University,Meerut

Marketing - Finance

India Yamaha Motors Pvt. Ltd.

Market analysis of competitive brands & promotion campaigning

Astha Srivastava

08.03.88

B.Sc, VBS Purvanchal Univ, Jaunpur

Marketing - Finance

ACC Cement Limited

To carryout the survey of market conditions of cement industry in Salvan


14

NAME

DOB

QUALIFICATION

SPECIALIZATION

TITLE OF PROJECT

NAME OF COMPANY

Prashant Shukla

27.06.86

B.Sc , CSJM University, Kanpur

Marketing - Finance

Bharti Axa Life Insurance

Market Survey of ULIP

Prakash Singh

01.01.87

B.Com, Gorakhpur University

Marketing - HR

Max Newyork Life Insurance

Channel development and recruitment of advisor

Rahul Kumar Tyagi

01.10.84


Marketing - HR

Coca Cola Beverages

Management of supply chain & inventory control

Rajat Kumar Mahajan

30.01.88

B.Com , CCS University, Meerut

Marketing - Finance

HCCBP Ltd

To study the display methodology of the company

Rajiv Kumar

05.03.83

B.A, VBS Purvanchal Univ., Jaunpur

Marketing - Finance

Jaypee Cement Ltd.

Brand positioning of Jaypee Cement in area of Ghaziabad dump

Rakesh Sharma

16.01.89

B.Sc Biotech, Rajasthan Univ., Jaipur

Marketing - Finance

HCCBP Ltd.

Market growth by horizontal expansion

Ramesh Chand Prajapat

05.07.86

B.Sc Biotech, Rajasthan Univ., Jaipur

Marketing - Finance

Bajaj Capital

Study on the role of consultancy companies in Insurance industry

Rana Samrendra Pratap Singh

05.07.86

B.A, Awadh University, Faizabad

Marketing - Finance

IndiaMart InterMesh Ltd.

Online B2B survey & competitive study with Tradeindia.



NCR Business School



Rupesh Kr. Gupta

22.11.86

B.Sc Biotech, CCS University, Meerut

Marketing - HR

Mietiers Pharma. & Biotech Pvt. Ltd.

Study the sales & promotion channel

Sanjeev Kumar

01.08.82

B.A , CCS University, Meerut

Marketing - HR

BSNL

Comparative Analysis of BSNL services with its competitors

Santosh Sharma

07.03.84

B.Sc, Bundelkhand Univ., Jhansi

Marketing - HR

CONCOR Container Corporation

Marketing strategies in competitive scenario of Concor

Saurabh Sharma

07.12.85


Marketing - Finance

Madison Outdoor Media Solutions

Enhancing the media planning, buying & client servicing

Shantanu Gangwar

28.02.88

B.A, Allahabad University

Marketing - Finance

Coca Cola Beverages

Eat & Drink promotion of combo meals.

Shashank Sharma

01.04.87

B.Com, Delhi University

Marketing - Finance

Inside Story

Exploring business strategies for Inside Story in Delhi

Shekhar Pundir

08.05.85


Marketing - HR

Ventura Security Firm

To study mutual fund and fixed deposits

Sourabh Sharma

14.01.86


Marketing - Finance

Godphrey Phillips India Ltd.

Market review of JAISALMER cigarette brand


16

Sparsh Tyagi

11.04.87

B.A, CCS University, Meerut

Marketing - HR

Hindustan Coca-Cola Beverages

Market study of Coca cola with different types of SGAs

Vikas Chauhan

03.08.88


Marketing - Finance

Cipla Pharmaceuticals Ltd.

Market research on SEROFLO brand

Vinay Kumar

01.03.86


M.A CSJM University, Kanpur

Marketing - HR

Ramsons Disposable industries Pvt. Ltd. Quality control

Vishal Sharma

22.12.88


Marketing - Finance

Coca Cola Beverages

Marketing strategies of softdrink companies

Vivek Chaudhary

05.11.87

BCA, CCS University,Meerut

Marketing - HR

Hindustan Coca-Cola Beverages

Comparative analysis of competitive brands

Vivek Srivastava

16.05.85

B.A, CSJM University, Kanpur

Marketing - Finance

HCL Infosystems

Determine market share and potential of HCL Images products in companies



NCR Business School



Anup Kumar Sharma

03.08.86

B.Com, VBS University, Jaunpur

Finance - Marketing

Reliance Money

Marketing of financial services emerging trends.

Anil Kumar

12.02.77

B.Com, M.Com , Gorakhpur Univ.

Finance - Marketing

Reliance Money

Study mutual fund market of India.

Aditi Pathak

05.02.88


Finance - Marketing

Reliance Money

A study on policies and schemes of DMAT A/c. opening & mutual funds

Ajay Kumar

09.08.86


Finance - Marketing

Reliance Money

Role of Reliance Money in securities market.

Anamika Sharma

10.05.89


Finance - Marketing

Simbhaoli Sugar Mills

Study of financial institutions in promoting export enterprise in India

Navneet Kumar

01.03.84

B.Com Hons., Calcutta University

Finance - Marketing

Bharat Electronics Ltd.

Financial statement analysis & comparative study of traditional accounting & SAP

Niharika Pathak

25.08.86


Finance - HR

Moser Baer India Ltd.

Study of Inventory management at Moser Baer

Sunil Kr. Tyagi

22.02.84


Finance - HR

Bajaj Capital Ltd.

Changing scenario of Investment style & future of mutual funds market

Specialization - Finance

18

NAME

DOB

QUALIFICATION

SPECIALIZATION

TITLE OF PROJECT

NAME OF COMPANY

Sarvan Tyagi

12.06.86


Finance - HR

Reliance Money Ltd.

Perception of customer preferences towards Life Insurance, Mutual Funds & Share Trading

Saurabh Tripathi

15.03.87


Finance - Marketing

Reliance Money

Study of Life Insurance as investment plan

Shivani Tomar

21.04.88


Finance - Marketing

Reliance Money

Study of stock market trends & invest. patterns of Individuals at Reliance Money

Sumit Ahuja

21.11.85


Finance - Marketing

Reliance Money

Comparative study of investors pattern in mutual fund Industry in India

Tushar Verma

01.09.84


Finance - Marketing

Indian Oil Corporation

Survey on E-Bankingservices of IOC

Specialization - Finance


NCR Business School



Bhavna Sharma

02.01.88


HR - Marketing

NTPC

Job satisfaction among executives.

Abhishek Kinnu

10.06.88


HR - Finance

HRsolutions.com

Performance Appraisal

Madhurima Gargi

17.12.86

B.Tech, UPTU

HR - Marketing

Micromatic Grindings

Study of Training Effectiveness

Minakshi Bansal

15.02.87


HR - Finance

Reliance Money

Study financial services of Reliance Money

Pooja Vishwakarma

07.05.88


HR - Marketing

Sharda Exports

Annual HR Survey

Rashmi Lohia

21.03.84


HR - Marketing

Reliance Money

To determine investor's preference and satisfaction level with Reliance Money

Sudha Rao

18.01.87

BA, Gorakhpur University

HR - Marketing

Hari Ions Water Solutions

Study of employee satisfaction

Specialization - HR

20

NCR Business School aims to build strong links with the industry, so as to foster a hand and glove relationship. The

move is targeted to attain mutual benefits for the industry as well as the Institute. The industry gains by getting

ready to contribute candidates, and the Institute gains by understanding the right inputs required by the industry,

having increased visibility and improved employment benefits for the students.

The Institute conducts various activities under this initiative. Some of the notable activities are:

1. Conduct of regular guest lectures by senior industry professionals at the Institute on management related

topics and sharing contemporary industry issues.

2. Frequent industry visits are organized to help the students gain an insight into the processes and systems

in various organizations.

3. Foreign Industrial tour for the students. This year students visited gems, jewellery and garment industry of

Bangkok to have an insight into global corporate working.

4 Conducting seminars and sharing the knowledge of experienced professionals at a common platform.

5. Taking up live projects and summer training by the students in diverse industries that enhances the

practical learning experience and adds to the motive of making the students more industry fit.

In order to strengthen the Industry – Academia Interface, the institute has taken the membership of:

• GMA

• Utkarsh Foundation

ndustrynstitute nterface Motivation campaign organized by Development Institute,

Ministry of Micro, Small & Medium Enterprises.

Dr. K.K. Singh, Chief Manager - HR, Escorts Ltd.Mr. Rajendar Kumar, Vice President, HCL Info Systems Ltd.


NCR Business School



The NCR Business School facilitates the summer training & final placement

activities for the PGDM students through a well coordinated Placement cell.

The Placement Cell has two major categories of activities:

1. Preparing the students to face placement interviews according to

their capabilities; and

2. Having a regular interface with the industry. The activities of the

placement cell are managed under the supervision of Placement

co-ordinator and active student members who are constantly guided

by the Director of the Institute.

Placement ProcessThe companies are requested to mail the enclosed response forms to the

office of the placement coordinator for their requirement for campus

selection.

For this process, the following procedure is adopted:

• Confirmation of Participation in Placements Process by the Company

• Pre-Placement Talks by Company Representatives

• Applications from NCRBS Participants and Shortlists

• Group Discussions/Interviews

• Job Offers and Acceptances

Placement Cell

Faculty in-charge of Placements: Mr. Mohit Agarwal – Placement Co-ordinator

Contact Address : Mr. Mohit Agarwal ( Placement Cell )NCR Business School Niwari Road, Modinagar 201204 U.P, IndiaMobile : +91 9557300622E-Mail Address : [email protected]


NCR Business School

Location Map of NCR Business School

NCR Knowledge Park, Niwari Road, Modinagar-201204Ph. : 01232-291070Mobile : 91-9760091600/601E-mail : [email protected]

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NCR Business School

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An ISO 9001:2000 School of Excellence NCR Business School

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