An IP Managment for Open Innovation and the idea of a commons
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An IP Managment for Open Innovation and the idea of a commons
University of BerkleyMay, 25, 2011.
Carolina Rossini
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Importance of Widespread Knowldge
• Open Innovation recognizes that there is useful and widespread knowldge
• Open Innovation teaches that you need to incentivize the emergence of secondry markets
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Importance of Widespread Knowldge
– firms need to be able to develop business model capable of capture/extract value by buying, selling and sharing IP, and this may require “educate” its employees ealry on and “help” others to figure our their business models
and
– Government may need to provide infraestructure and foster standarization for knowldge sharing and communicaton (includig PTO)
Support and incentiveze the growth of a SECONDARY MARKET
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• Both actors (firms and governments) need then to manage IP accordingly and to invest in a environment that supports such management
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Learning from the Net
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Text
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it wasn‘t inevitable.
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adaptabilityease of masterycapacity for leverageaccessibility
- zittrain
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Innovation as a system’s capacity to produce unexpected results
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can we “port” infrastructure that facilitates Open Innovation?
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Managing “knowledge” > Managing IP
journals and books (copyright)data / databases (copyright/database-rights ?)
inventions / products (patents)
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data: embryonic systems
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By "open access" to this literature, we mean its free availability on the public internet, permitting any users
to read, download, copy, distribute, print, search, or link to the full texts of these articles, crawl them for
indexing, pass them as data to software, or use them for any other lawful purpose, without financial, legal, or
technical barriers other than those inseparable from gaining access to the internet itself.
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text knowledge governance:
registrationcertification
disseminationpreservation
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http://www.patentlens.net/daisy/Telomerase/2389/g1/2923.html
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• Hard to assess the extent of legal rights you may have/risk of contamination
• May be hard to break the logic of “patents to exclude others”
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closed innovation systems will then prefer incremental changes.
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Do you?
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Fig. 2.5IP Mapping Value Chain Analysis: Printers
Controllers
Print Heads
Lasers
Sensors
Repair and ServiceEquipment Installation Consumables Operation
Enabling Technology
Manufacturing
Integration
Site Prep
Assembly
Ink
Paper
Testing
Connectivity
Programming
Monitoring
Quality Control
Scheduling
Diagnostics
Testing
Procedures
Parts
= Moderate IP risk
= Strong IP position (possible assertion opportunity)
= High IP risk
= Low IP risk
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In a world of Open Innovation there is too much good stuff out there!
Develop “scouting” strategies!Know you and your environment!
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Be aware of your opportunities
Product line extensions In-licensing and Out-licensing Leverage into adjacent markets Neutralize risks in points of your value-chain Secure better terms from your suppliers Offer more to your customers, including “IP
insurance” Connect with you community and your
universities – get to know before others
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can we “port” infrastructure that facilitates Open Innovation?
Deal with:
“lack of information”“lack of terms of trade”
“be smarter about your costs”
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Deal with unused potential!
“only 60% of patents from top industry were utilized in their mainstream business”
“10% of patents from Universities represent 90% of royalties”
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In order to:
Increase utilization of tech by you and others
Increase scope and number of areas by you and others
=
Increase value of your tech!
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Standards!
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http://wiki.creativecommons.org/patent_tools_public_discussion
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field of use
revenue
geography
makeusesell
barterimport
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“The primary goal of the IP Zone is to facilitate IP transactions. We envision the IP Zone as the central hub for companies, universities, and entrepreneurs looking to
manage, market and monetize their IP assets.”American Express‘ Tracey Thomas, Chief IP Strategist and acting CEO for the IP
Zone
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But also ideas!
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From “outside”
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From “inside”: enterprise 2.0
"The way we chose to facilitate this discussion was through a community blog, which I called 'Discussion Group about the World Wide Web,' or DIGWWW," said Simon Revell, manger of enterprise technology and development at Pfizer. "The blog was set up to enable anybody to post—we deliberately wanted to lower the barrier to participation. Both [Pfizerpedia and DIGWWW] were initiated at the grassroots level and spread virally. One soon heard about the other, and that resulting in some beneficial 'cross-selling.'"
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licensing works best inside a democratized ecosystem.
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cyberinfrastructurebusiness investment
academic supportopen community
technical standardization
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simple, accessible, extensible…
unreasonably effective over time.
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what can you do?
standardize patent datakeep exploring pilots like P2P
fund infrastructurecertify standard tools
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Do not forget to…pay attention to
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there is no single “commons”
public domainpatent commons
open source softwarefree culture
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Hasta pronto!