An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting,...

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An introduction to the world of 21 st Century Media On-Demand

Transcript of An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting,...

Page 1: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

An introduction to the world of 21st

Century Media On-Demand

Page 2: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Podcasting is simply a way to syndicate audio or video programs so people can listen to or watch it at their convenience.

Page 3: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Anything can be in a podcast. It can range from:

Talk ProgrammingMusic ProgrammingTechnical InformationA how-to class

A podcast can be anything that you would like others to be able to have on-demand.

Page 4: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

No!You can listen to podcast on an iPod, an mp3 player, or on a computer.

Page 5: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

MP3 is an shortened reference to MPEG-1 Audio Layer 3. It is an audio file that is compressed to save file space.It has the nearly the same sound quality as a .wav file (used for creation of audio CDs), but takes much less file space, allowing it to be more easily shared over the web.

Page 6: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Yes.You can hear an mp3 on pretty much any media format. Computers and iPods both play mp3’s.

But. . .

Page 7: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

If you download a sound file from iTunes, it can only be heard on an iPod.

Page 8: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

It is becoming one of the biggest forms of media today in the U.S. Because of the popularity of podcasting, mainstream radio and television stations have started making their content available on-demand.There are many industry-specific podcasts in just about every industry, including agriculture.

Presenter
Presentation Notes
A good one is Swinecast. It is located at www.swinecast.com
Page 9: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available
Page 10: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available
Page 11: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

EntertainmentInformationEducationInterests

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There’s plenty of reasons to start your own podcast.

1. You can become an information resource within your industry.

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There’s plenty of reasons to start your own podcast.

2. It can become a place for discourse amongst your fellow industry-specific communicators.

Page 14: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

There’s plenty of reasons to start your own podcast.

3. It can be used as a marketing tool for your Extension office or academic program.

Page 15: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

There’s plenty of reasons to start your own podcast.

4. It’s good for your image (you’re on the “cutting edge”).

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A computerSound editing software

There are many programs: we’ll be going over Audacity.

A microphoneA proper microphone cordThere are other electronic components that you can add to make the podcast sound better, but they are not necessary.

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Dynamic

Shure

SM57 and Beta57a, courtesy Iain Fergusson and Wikipedia

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DynamicGenerally very good for voice recordingGenerally pretty cheapDurableEasy to buy

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DynamicThe sound produced usually needs amplificationDistorts particularly high-pitch sounds

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Capacitor (also known as Condenser)

Page 21: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Capacitor (Also known as Condenser)Wide range of sound can be acquiredDesign allows full voice range representationCan easily be attached to a table using a boom

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Capacitor (Also known as Condenser)Generally more expensiveSound needs to be amplified

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Lavalier

Courtesy www.equipmentemporium.com/Lavarticle.htm

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LavalierCompactEasy to storeGood sound qualityCan be worn on clothing

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LavalierMovement of clothing can cause distortionNot as durable as larger microphones

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Computer Mics

Courtesy www.logitech.com

Page 27: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Computer MicsGenerally cheapEasy interface with computers

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Computer MicsSound quality may not be as good as with professional microphonesMay not be as durable as professional mics

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Headsets

Courtesy www.headsets.com

Page 30: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

HeadsetsConvenientProvide very good sound qualityHeadphones built inPortable

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HeadsetsCan break easilyMore expensive

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If you use a Mac, you get off easyMac provides a good sound program called “GarageBand” in its iLife software package.

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For PC users, you will either have to download a software program, or buy one.

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Acid ExpressAdobe Audition (formally known as CoolEditPro)ProToolsSound ForgeAudacity

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It’s easy to use and is free to downloadDownload is available at http://audacity.sourceforge.net

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Before you think about recording, you should optimize your system to improve the recordings.Some of these optimizations include:

Turning off unnecessary applicationsShutting off unnecessary servicesDisable indexingConstantly defragment your hard driveTurn off system soundControl sound card latencyUse a second drive for media storage

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After the program is downloaded, you can start using it immediately.You have the option to create a desktop shortcut when you install the program, which you should do. It will allow you to open the program more easily.

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Audacity is a trademark of Dominic Mazzoni ®

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When you open Audacity, the window will look like this:

Page 40: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

The first step is to make sure that your recording device selector reads “Microphone.”

Page 41: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

The first step is to make sure that your recording device selector reads “Microphone.”

Page 42: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

The first step is to make sure that your recording device selector reads “Microphone.”

Page 43: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Next, you will want to make sure your preferences are set correctly.

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Go to the “Edit” menu and find Preferences at the bottom of the menu.

Page 45: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Go to the “Edit” menu and find Preferences at the bottom of the menu.

Page 46: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

You will see this:

Page 47: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Make sure that both your playback and recording audio devices are the sound card that your computer uses.Keep the “Channels” setting in the “Recordings” box set to “1 (Mono).”

Even though you may think Stereo will sound better, it won’t. Recording in stereo will simply duplicate your track and make it sound like an echo chamber.If you are going to record with two microphones, then switch the “Channels” setting to “2 (Stereo).”

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Now, switch to the “Quality” tab in the “Audacity Preferences” window. You will see this:

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The only setting in this tab that should be changed is your “Default Sample Format.”Change it from “32-bit float” to “16-bit.”

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The only setting in this tab that should be changed is your “Default Sample Format.”Change it from “32-bit float” to “16-bit.”

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The only setting in this tab that should be changed is your “Default Sample Format.”Change it from “32-bit float” to “16-bit.”

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Next, move to the “File Formats” tab.

Page 53: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Make sure that the “Uncompressed Export Format” shows “WAV (Microsoft 16 bit PCM).”

Page 54: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Now you’re set up to record audio!First, you will need to turn on microphone monitoring.

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To do this, simply click on the microphone icon in the toolbar.

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To start recording, all you have to do is click the “Record Button”, which is the one with the Red Circle on toolbar.

Page 57: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

When you start recording, a new sound track will appear on the screen. It will look like this:

Page 58: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Once you’ve got your audio recorded, simply hit the “Stop” button in the toolbar, which is the one with the yellow square.

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Once you’ve got your audio recorded, simply hit the “Stop” button in the toolbar, which is the one with the yellow square.

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Once you’re done recording, you can edit the sound file.

Page 61: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

You can click and drag across any part of the sound file to edit.

Page 62: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

You can click and drag across any part of the sound file to edit.

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To delete a section, you can do it a few different ways:You can use the Edit menu to select “Cut.”

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Page 65: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

You can use the keyboard shortcut “Control + X”Or, you can simply hit the “Delete” button on the keyboard.Finally, you can use the “Cut” button in the middle of the tool bar, which has a picture of scissors on it.

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Page 67: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Just like most other programs, there are two or three ways to do just about everything.There is a keyboard shortcut to just about operation.

Page 68: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

List of Keyboard Shortcuts:Menu Shortcuts (Press “Alt” key)

File = FEdit = EView = VGenerate = GEffect = CAnalyze = AHelp = H

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List of Keyboard Shortcuts:In File Menu

New = “Ctrl + N”Open = “Ctrl + O”Close = “Ctrl + W”Save Project = “Ctrl + S”

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List of Keyboard Shortcuts:In Edit Menu

Undo = “Ctrl + Z”Redo = “Ctrl +Y”Cut = “Ctrl + X”Copy = “Ctrl + C”Paste = “Ctrl + V”Trim = “Ctrl + T”Delete = “Ctrl + D”Preferences = “Ctrl + P”

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List of Keyboard Shortcuts:In View Menu

Zoom In = “Ctrl + 1”Zoom Normal = “Ctrl + 2”Zoom Out = “Ctrl + 3”Fit in Window = “Ctrl + F”Fit Vertically = “Ctrl + Shift + F”Zoom to Selection = “Ctrl + E”

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List of Keyboard Shortcuts:In Project Menu

Import Audio = “Ctrl + I”Add Label at Selection = “Ctrl + B”

Page 73: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

There are six different icons in the top left corner of the window. Here’s what they do:

Page 74: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Selection Tool: Allows you to click on any point of your window and set a mark.

Once you set a mark an icon with a finger pointing to the mark will appear.You can use this tool to then create a region by clicking and dragging.

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Next is the Envelope Tool, which will create various kinds of fades in your sound file.

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The last one on the top is called the “Draw Tool.”

With this feature, you can change the sound level of any piece of audio in you file. You do have to zoom in as close as you can to the waveform to use the tool.

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Page 78: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

The first tool of the bottom row is the “Zoom Tool.”

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The next tool is called the “Time Shift Tool.”It allows you to move the entire track.It should mostly be used in the editing process when an area is already highlighted.

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The final tool is called “Multi-Tool Mode.”In this mode, you can use all five tools when you as you need.

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One other important feature is the ability to use multiple tracks.

If you are going to record all of your tracks yourself, simply hit record, and Audacity automatically creates a new track. If you need to import a track, you can create a new track by selecting “New Audio Track” from the “Project” menu.

Page 82: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available
Page 83: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available
Page 84: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available
Page 85: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

To Import a file, choose “Import Audio” from the “Project” menu.

Once you’ve done that, select the file you want to import from the dialog menu.

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Many of the options in the “Effects” menu are not going to be necessary for you, as most of them are for mastering music, but some will be of use:

Amplify: Bumps up the audio levelEqualization: Can make sound file louder or softer using your commandFade In/Fade OutNoise Reduction: This will partially remove any background hissing or noise you don’t wantNormalize: Will make the sound a uniform volume

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To save the project, use the “File” menu and choose “Save Project.”

Page 88: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

To save the project, use the “File” menu and choose “Save Project.”

Page 89: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

Before you record, you should do three things:Test your recording gear

Make any adjustments that you need to makeWrite a scriptPractice the script a few teams

Page 90: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

During the Editing ProcessThink about what music you would like to use as background.

If you have the ability to digitally compose music, that is perfectly acceptable.If you want to use music that is already produced, you need to be very careful!

Copyright laws are very strict, and music companies WILL come after you if you use music without permission.

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During the Editing ProcessThere are, however, places you can find “PodsafeMusic:”

The Free Sound Project:freesound.iua.upf.eduwww.soundsnap.comwww.flashkit.com/soundfxwww.bumpermusic.blogspot.comwww.fourbees.com/fourbees/audelm.aspwww.podsafeaudio.comwww.acidplanet.com/tools/8packsen.wikipedia.org/wiki/Wikipedia:Sound/list

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There are three steps to finalizing your podcast:Evening the audio level throughout the podcastSaving the file as an mp3Putting the podcast in RSS code for internet distribution

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To make it easier to make all sound levels even, there is a free program called Levelator that can be downloaded.

http://gigavox.com/levelatorFrom Audacity, you will choose “Export as an mp3”from the “File” menu. Once that is done, you can drag and drop your file into Levalator and it will make all the sound uniform. You can then export the file back into Audacity.

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To save the file as an mp3, Audacity users must export the file to a component program called LAME mp3 encoder.

It can be downloaded from the Audacity websiteTo export, choose “Export as an mp3” from the “File” menu.Once the file is saved an mp3, it can imported back to Audacity and is now ready to be published on the internet.

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The final step is to generate RSS code for the podcastRSS stands for Really Simple SyndicationIt is feed that users can subscribe to that alerts them when new content is publishedMany news sites now use RSS, including our site: cahnrsnews.wsu.eduIf you already know how to write internet code, writing this isn’t much different.If you don’t, there are programs available online that will write the code for you

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Once the code is written, it should be validated.Any mistake in this code will render it useless on the web.There are a number of websites that will tell you if your RSS code is valid.Once it is validated, you may post it to the web!

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Now that you have a podcast, how to get people to listen to it?You’ll need to know your audience: where are they likely to look for the kind of content you’re producing?

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If you have a website, promote it there.Be sure you write a clear and concise description of each podcast – this will help search engines properly categorize your contentUse a graphical icon so that the visitor instantly recognizes you’ve got podcasts available

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Alert Podcast listing websites to your podcast.

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It’s always been considered the best advertising: WORD OF MOUTH!

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Post messages on blogs in your area of expertise.

Page 102: An introduction to the world of 21 Century Media On-DemandBecause of the popularity of podcasting, mainstream radio and television stations have started making their content available

One of the best ways to create buzz in the new world of the internet: Get a blogger interested in your podcast.Find blogs in your interest area (try using the blog search engine Technorati)Contact the blogger by email and let them know you’ve developed content that might interest themPost comments on blogs that link back to your content

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Jeff Mannix, Radio Relations Coordinator, WSU CAHNRS & Extension News & Marketing ServiceOffice: 219 Hulbert Hall on Pullman CampusOffice Phone: (509) 335-8169E-mail: [email protected]