An Introduction to Swipp

Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending 61/724,229

An introduction to Swipp

Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.

What’s In This Deck

Aggregate Swipp Index

1. Introducing Swipp

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2. Consumer Applications

3. Commercial Applications

5. Go To Market

Category - What is Social IntelligenceAbout The Platform

iPhone, Web, MobileThe Swipp Index / Open Data

Swipp Widgets and Dashboards

4. The PlatformThe API / Integrations

The Global Launch

The Data Structure

Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 3

People Are Social

We gather, group, listen, talk, exchange

ideas, share...


People Are Intelligent

We read, write, learn, teach, create, invent,

explore, discover.


Existing Social Tools

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Examples: Facebook, Twitter, Foursquare

Status: Experiencing exponential growth

Characterized By:

- Social Expression- Unverified- Unstructured- Random- Temporary- Current / Now- Real-Time- Not generally considered as “knowledge”

The Social Graph

Social


Existing Knowledge Tools

Examples: Books, Research, Papers, Wikipedia

Status: Experiencing exponential growth

Characterized By:

- Accuracy- Verified- Accessible- Structured- Archived- Legitimate- Long Lived- The Recognized “Truth”- Lacks social component

Knowledge


Swipp brings these two worlds together to create a new type of real-time“Living Intelligence”

around every term and topic in the world.

Swipp

The Social Graph

Social Knowledge

The Merge


Swipp is aSocial Intelligence Platform

on which we’ve built a new class of “socially intelligent”

consumer and commercial applications.

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Consumer Applications

Swipp Products

iPhone & Web App Swipp Lists Swipp Widgets

Commercial Applications

Data Dashboards The APIs


Consumer


The Swipp consumer app is the the first of a new class of living, social intelligence applications built using the Swipp API.

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Enter any topic..

Add a comment about the topic.

Slide the slider to change the facial expression.

Add a photo (or not).

Share to Facebook and or Twitter.

Swipp it.

The Swipp applications merge rich social features with sophisticated

data displays to create a new class of socially intelligent applications.

It’s Social


It’s Social

Swipp creates a topic based social thread.

See results for the whole world, or filter to include only your friends.

Explore trending topics or watch the stream.

Track topics that interest you.

Swipp is a topic based data structure. Your swipps enter a living, social thread, letting you see what everyone in the world is saying and thinking about that same topic.


And, It’s IntelligentSwipp archives, processes and displays, not only what you think about that topic, but also what the whole world thinks, in real time and over time - and delivers it instantly through rich data dashboards.

Over Time

By Global Location

By Gender

The Swipp Index


Intelligent Dashboards

Swipp Index

Geolocated SwippsToday

Trending

# of Swippers

Over Time Chart

Gender

Swipp Dashboards display a range of real-time aggregated information. The sum of the components we call the Swipp Index (the “stock index” of social intelligence).

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Additional “legacy” knowledge around that topic.

Swipp will start with millions of topics and photographs already in the system.

Swipp pulls in traditional knowledge about that topic and displays it on subsequent pages.

Intelligent Information

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Over time, Swipp gets smarter, expanding forever to include a wide variety of media types and information.

Swipp Grows Forever

Photo Video Map

New Links

Commercial

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Swipp Everywhere


Swipp is an open, distributed platform. The Swipp platform was designed from the onset to foster partner integrations and is open in three ways.

Open Data Open Distributed Open APIs

Data Dashboardsreturn social data

to the users(at launch)

Swipp Widgets bring social intelligence to

any website(at launch)

Swipp APIs will allow for third party

innovation(Q3)

Swipp Everywhere


Swipp Everywhere

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Users can also swipp the item

Viewers can view the comment stream, map view or gender view.

pretty cool player

Swipp Widgets are simple plug-ins that bring social intelligence features to any website.


Swipp Everywhere

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Clicking on the Swipp logo opens the widget and displays info and allows for a Swipp to be made.

Widgets are discrete Swipp application instances, tethered to the Swipp Platform for data aggregation and display.

Widgets deliver topic based information to your site while creating a social stream of increasing interaction and engagement.


Swipp Everywhere

Clicking on the Swipp logo opens the widget and displays Swipp info associated with a term on the site, as defined by the integrator.

Widgets can be added to content, news, media sites to create a new layer of content for site participants, increasing their engagement level and “time on site.”


Swipp Everywhere

Viewer / users can view the comment stream, map view, gender view or Swipp the term themselves.

Widgets are tethered to the Swipp platform so they display current global information around the widget topic, from all Swipp sources.


Swipp Widget OnboardingAnyone can get a widget. Creating a widget takes minutes and can be created around any topic, term, product or other content.

Define the term / topic

Code generation (cut and paste into your site)

Widget preview

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Dashboards show how your Swipp Widgets are doing. Filtered views allow you to see specific data by multiple variables.


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Where are swipps coming from

Swipps over time

Swipps by gender


Swipp stream

Swipps by swipp value

Swipp Control Panel


Geo / Demographic Data Competitive / Trending Data

Product Line Data Adoption Data

In the future, dashboards will become more sophisticated and provide increased social data to researchers, companies, journalists and brands.

Swipp Dashboards


The APIs


Swipp can be integrated into existing applications and websites.

Mashups

Concept

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global| following| my friends

+3.2

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Fernanda Buchallafrom Marie McGrath

Very distinguished

2hAndy Pruit

23578 Comments

+4 This is the kind of art i want everywhere

4hCarol Cosgrove

+5 This is so thought provoking and I get it.

6hJanet Best

+3.7+3.2

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+4Awesome art!

POST

Concept

Concept

Concept


Swipp theCommercials

Swipp the Teams / Players

Swipp Related Topics

Swipper BowlThe Swipper Bowl app is the first in a series of vertical apps that show how the Swipp API can be used to create vertical social intelligence solutions.

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Swipper BowlSwipp the teams, players and commercials and instantly see what the rest of the world is saying and thinking about the things you’ve swipped.

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Dashboard toggles from stream to geography / other data.


The future is socially informed. Social Intelligence will add a new level of dynamics to all existing industries.

Retail

Entertainment

Swipp integrations in retail sites provide buyers with a more in depth product understanding and the seller with an increased understanding of their customers. Retail will increasingly merge with social as customers seek deeper community input prior to purchasing.

Publishing

+3.3

Content and news sites will incorporate Swipp as a way to get data driven input from their customers. Swipp delivers key insights into who is interacting with what, from where and when.

Swipp allows direct interaction between the media and the audience and immediate feedback and measurement. Reality TV producers will know what the audience thinks "in the

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Swipp Everywhere

Concepts only. Not actual integrations.


Nikon D90

Advertising

Search

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Real-Time MediaReal time media, such as the debates or sports benefit from creating a second screen and a virtual viewing community, and the data to measure their involvement.

Swipp can be embedded into engagement activities and advertising to gauge customer response to specific offers. Data dashboards provide detailed analytics, providing immediate customer feedback and specific preference.

In the future, what we think of as search becomes socially informed. What people think and what your friends think, have always been important decision criteria. Swipp can be incorporated into existing search sites or can serve as a self standing, crowd informed search and discovery tool.

Swipp Everywhere

Concepts only. Not actual integrations.


Swipp can be tailored to serve organizations and enterprises, allowing them to gather employee insights around specific questions and projects.

Enterprise

Financial Markets Swipp embedded into financial sites unlocks the "wisdom of the crowd" around a particular stock or financial product. The data dashboards supply analytics, stratified by audience type, location and time, adding insight to "what the market thinks" in real time and over time.

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Swipp Everywhere


Swipp collects and aggregates term and topic metadata from all Swipp instances to create a single global Swipp Index.

News / Content

E-reader

Debates / Vertical Solutions

Web App

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The Economy

Global Data Aggregation

Swipp Mobile


"What people think" is a new, real-time, data type that will inform our decisions and add dynamics to existing markets and industries - all made possible though the platform and data structure.

Global Knowledge

Graph

Topic based data infrastructure (vs author based)Common Terms and Term IDs (millions of terms)

Multi-language aware (one term ID per word in 5 languages)Qualitative to quantitative social data conversion

Gender / ethnic agnostic avatar for global data normalization Freebase integration for refreshed reference data

Data Structure - The Secret Sauce

Global Social Graph



We are asking users to help us create the largest open repository of living social knowledge in the world.

We are asking people to Swipp the topics they care about and ask their friends to Swipp.

Because together we believe we can unlock the wisdom of the world and give us a better picture of the planet and each of our places in it.

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What we’re asking



1. Swipp is New Type Of Social Intelligence Platform

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2. We Make Consumer and Commercial Apps

3. We Have an API, It’s Open / Distributed

a. On which we’ve built a new class of socially intelligent applicationsb. A fundamental new approach to merging data typesc. Creates a new living, social data type

a. iPhone, Web, Mobile b. Commercial Widgets and Dashboards

a. Swipps live everywhere

In Summary


Thank you

Swipp Inc. | 2513 E Charleston Rd, Suite 102, Mountain View, CA 94043 | +1 (650) 933-5555 | [email protected] | www.swipp.com

An Introduction to Swipp

Technology

Transcript of An Introduction to Swipp