An Introduction to Content Marketing for Businesses
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Transcript of An Introduction to Content Marketing for Businesses
Content Marketing for Business
The Role of Content
CONTENT
Websites & Blogs
Photo Credit: Lauro Roger McAllister - www.lrmck.com via Flickr.com
Search
Photo Credit: JRG Astroimages via Flickr.com
Social
Photo Credit: MarkGregory007 via Flickr.com
Creation or Curation?
Creation
Demonstrate authority by creating and sharing content of value.
Curation
Demonstrate authority by finding and sharing content of value.
From zero to over 80 million visitors in a monthhttp://www.theguardian.com/media/2013/dec/15/upworthy-website-lots-to-like-read
Creation & Curation
Together they pack a powerful punch!
Content Ideas
Where Do they Come
From?
Read exhaustively about your market sector
Read outside your sector & make associations
Identify key sources & influencers
Take part in online discussions
Learn something new
Keep notes of ideas as they come up
Make a list of client questions
Some Useful Tools
Feedly
Flipboard/Zite
Hootsuite
Audible
YouTube
Evernote
Coming soon…Kurasie.com
The Plan
Content
Template
For non-WritersThere is always YouTube…
The Art of Curation
Identify Sources
Save to a Feed Reader
Share the Good Stuff!
Or Compile an Article
Matt Cutts* on Curation
http://youtu.be/o7sfUDr3w8I?t=3m
*Head of the web spam team
at Google
Good Curation Example
Mentioned by Matt Cutts
This complete presentation is an example of
creation and curation in itself!
Set Up Your 1st Blog
A Guide to Wordpress.com
http://videos.videopress.com/BnChgpLD/homepagevideomk2.mp4
@SeanClark
Thank You
SeanClark.com Ltd.
“Enabling businesses to leverage the power of the web.”
01379 330330
