An introduction to Alpha360

Welcome to Alpha 360 Digital Ltd.

Alpha360 Digital LimitedNorthbridge House • Elm Street • Burnley • BB10 1PD • 01282 714360

[email protected] • www.alpha360.co.uk

At Alpha360 we can help you:

• Reach your target customers.

• Connect with more than 500 million potential customers.

• Have no reoccurring marketing costs from Facebook.

• Show you how the viral marketing possibilities are absolutely endless.

• Deepen your customer relationships.

• Build a community around your business.

• Promote your Facebook page, website, brand or product.

• Communicate your message.

• Use the ‘Like’ button to increase your page’s influence.

• Take part in conversations about your business or industry (there is a conversation taking place with

or without you, so why not be involved?)



About Alpha360 & the Directors:

We are primarily experts in creating highly interactive applications for the Social Media world. Alpha360 also

develop cutting edge bespoke websites and mobile applications. We are a full 360º operation marrying

beautiful design with functional technology.

Alpha360 Digital Limited is the sister company of modern-english media limited. The latter is one of the most

dynamic social media agencies in the UK at the moment and began life in Colne, in early 2007, before moving

to Manchester in 2008. Bruce Thomas, the managing director of modern-english, lives in Pendle and has

over 15 years of experience working in the digital agency sector. Mark Bennett, managing director of

Alpha360, is an experienced web developer who had worked with Bruce on many key modern-english

projects over the last 4 years.

Bruce & Mark feel passionately about Pendle and East Lancashire decided that to team up and start another

East Lancashire business offering the same cutting edge professional service as modern-english, but at a cost

level affordable to small to medium sized businesses. Mark is someone with fantastic business skills and a

good knowledge of the local business community and, with the 2 companies both employing some of the best

talent out there, every job is achievable, if it’s technically possible that is! We say the only limit is your

imagination.

We feel we have the strength and commitment as two companies to offer the highest quality service to all of

our clients both big and small.



About social media & our services:

Social media is growing faster than any other online experience; we believe that it's far more powerful to place

your brand and message in one of the social media platforms than to tempt users away from their preferred

social media sites. If you can't beat them, join them! At the same time websites that offer a fuller user

experience are still an essential part of the marketing mix. We help brands start and succeed in ‘the

conversation’ by offering tools that work perfectly for the consumer.

Our specialist team has converged from many sectors of the creative industries, including web/online, film &

video animations and advertising and graphic design. Our ethos is ‘everything is possible’ and we pride

ourselves in delivering the very highest quality digital pieces.

Our key services are:

• Website design

• Bespoke CMS (content management) solutions

• Wordpress and non bespoke CMS solutions

• Facebook profile creation / branding

• Twitter profile creation branding

• Facebook & social media applications

• Content managed Facebook page tab solutions

• Creative services, including design, animation, motion graphics

• Game development

• Mobile development including iPhone & Android handsets

• Film & Video services



Below are some interesting social media statistics:

• More than 500 million active users

• 50% of our active users log on to Facebook in any given day

• Average user has 130 friends

• People spend over 700 billion minutes per month on Facebook

• Twitter now has 105,779,710 registered users.

• New users are signing up at the rate of 300,000 per day.

• 180 million unique visitors come to the site every month.

• 75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.)

• Twitter gets a total of 3 billion requests a day via its API.

• Twitter users are, in total, tweeting an average of 55 million tweets a day.

• Twitter’s search engine receives around 600 million search queries per day.

• #4 Largest Site on the Internet

• #1 Largest video site on the web

• 300MM Worldwide Visitors a Month

• 100 Million Visitors per Month

• 5 Billion Video Streams Every month – 40% of all videos online

• 15 Hours of video uploaded every minute



Some more benefits of social media:

• More online conversations about your brand

A successful Social Media Marketing campaign leads to a lot more talk about your brand online.

When your message works with your users, they will spread your message more effectively than

traditional methods.

• Compatible with traditional marketing

No one says you have to approach and embrace Social Media Marketing full on. Social Media

Marketing campaigns can be run along side traditional marketing and advertising.

• The power of recommendation

Would you rather buy from a faceless company or from a company that people recommend? We

know that initiators and influencers play an important role in the buying process and you can reach

these people with Social Media Marketing.

• Improve products

You have the largest market research company at your finger tips. What better way is there to

improve your products and services than to get feedback directly from your consumers?

• Quick turnaround

Hitting a front page of major social video, news and bookmark sites will send you huge amounts

traffic and almost instantly. This doesn’t mean the traffic will equate to conversions, but it should

generate momentum in the right direction.

• Low costs

A comprehensive SMM strategy may provide a partial or full replacement of traditional advertising

and marketing at a fraction of the cost.



Two social media case studies:

Small business

Cleanway Laundry services, Burnley.

Cleanway are a local laundry company and after having absolutely no enquiries using Yellow pages over

the last few years, they decided to try social media Marketing. After only 6 months Cleanway have been

successfully using social media to talk to local people about what they do which has resulted in new

business.

• 3 years advertising in Yellow pages approx £1500 (£500 per year) no enquiries,

• 6 months on Facebook at a one off fee of £123, 20 – 30 new enquiries already.

• Ability to select users, engage with users and push offers and new services to customers, can take

part in conversations about the business.

Large business

Dell Computers.

Twitter Strategy: ROI of Engagement

Dell has over 650,000 followers on Twitter. Although they are only following 23, they are known as a value

provider:

• Twitter: Dell established their Twitter account two years ago

• Measurement: Dell measures and “track sales with proprietary software”

• ROI: Dell “has raked in more than $3 million from Twitter followers who clicked through its posts to

its Web sites to make purchases.”

• Trend: Dell has “made more than $1 million in the past 6 months” utilizing Twitter

• Coupons: Dell distributes valuable discount coupons through Twitter

• Customer Service: Dell answers questions and solves problems by engaging with their audience



• Crowdsourcing: they crowdsource their Twitter network for ideas on products, services, processes,

and anything related to making their consumers satisfied

• Network: Dell brilliantly and seamlessly integrate their Twitter network of followers with their

Facebook fans for their Facebook company page. They convert many Twitter followers to Facebook

fans and vice-versa.

Some Alpha360 / modern-english clients & projects

• The English Cricket Board – Facebook campaign. We are the ECB’s social media agency winning the

account above many other agencies in the UK. You can see the work we have created by visiting

www.facebook.com/englandcricket

• Taio Cruz / Island Records - We created this website for the UK & US number 1 singles artist and his

records label. The work includes the development of a bespoke CMS that Island Records are now

using for this website. www.taiocruzmusic.co.uk

• Office Image Interiors – Barrowford based business that required a website that would stand the test

of time and also be fully content managed. This was one of the first sites we created in 2007 and it’s

still working perfectly for the client. www.officeimage.co.uk

• Transdev. Better known as ‘The Witch Way’ bus service from Pendle to Manchester. The requirement

was to develop a Facebook profile with shareable content tab. This social medial solution also

includes a CMS for content and copy changes. www.facebook.com/thewitchway

Other clients include: Universal Music, EMI Music, Vinspired (government body), Amaze, SJM Concerts,

Specsavers, Atlantic Music, Ticketmaster, Polydor Records, Pete Tong, SYCO Music, Relentless, Warner

Music, GAP and severea more blue chip clients.



http://www.facebook.com/thewitchway

http://www.officeimage.co.uk/

http://www.taiocruzmusic.co.uk/

http://www.facebook.com/englandcricket

Training:

We would provide a suitable level of training for the website once it is created, along with any support notes to

act as a reminder.

Testing/review

Once branded, we’d let you test and check that you are happy with everything on the website application.

Refinement and delivery

Final comments from the testing / review stage, final comments are incorporated and a final delivery is made

and the website is made live.

Support

Basic ongoing maintenance and technical support are included in the cost.

If you have any questions then don’t hesitate to give us a call.

Contact Details:

Mark Bennett (Managing Director of Alpha 360 Digital Limited)

01282 714360 / 07928 477120

[email protected]



mailto:[email protected]

An introduction to Alpha360

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