AN INTERNATIONAL PERSPECTIVE ON FOOD QUALITY/SAFETY STANDARDS

PRESENTATION BY:

EDWIN KATERBERGPRINCIPLE BUSINESS CONSULTANT (SECTOR: FOOD, ADVANCED MANUFACTURING)

ABROADER CONSULTANCY INDIA PVT. LTD. (BANGALORE-AMSTERDAM)

Agenda

• Introduction: about us, about me

• Impressions about India in the international food arena

• The Act

• Stakeholders in Food Safety (National and International)

• Future of FSSAI from an international perspective

We bring foreign companies to India and vice versa

About us

• Established in 2001.• Headquartered in Bangalore, India.• Track record in Europe, Asia and North America.

• Senior team of international Business Consultants.

• Advisor to leading multinationals and specialized SME’s.

• Promotor of FoodTechHolland Cluster in India.

Area of Services

Business Acceleration• Market Intelligence• Market entry strategy • Local implementation Support• Partner search & selection• Distribution Search & Expansion of network

Risk Reduction• Partner Due diligence• Mergers & acquisitions Mediation• Deal structuring & negotiation support• Post investment support

About Us

About Me� Born, raised and educated in the Netherlands.

� Over 20 years of international experience in/with the food sector (including buyers) in The Netherlands, Germany, Turkey, France, India, Canada, Israel, Spain, Italy and China.

� Former general manager and MD of two Indian Food Processing Companies.� Established food processing units from scratch (Turkey, South India)� Set-up of agri departments of international food companies (India, China).

� Design and implementation of quality programs such as HACCP, ISO 9001, ISO 14001, ISO 22000, BRC and IFS in various companies.

� Expertise in quality management, production management, purchase, sales and general management of companies.

� Received more than 25 foreign buyers in India to show them food processing units.

� Now: India-based Business Consultant (Food Processing) for foreign companies entering India.

� After 16 years in India, I feel 50% Indian.

India, no stranger to International Business

Indian Business & Permits……..not easy for International businesses

Source: The World Bank Economy Rankings 2010

Global Affordability of Food Index*(India ranks 70 out of 105)

1)AFFORDABILITY

Score 0-100, 100=best environment

Score 74.8 to 93.2

Score 52.5 to 74.7

Score 32.9 to 52.4

Score 10.5 to 32.8

India ranks 70 out of 105 countries surveyed with 34.8%

* Source: Economist

Intelligence Unit July 2012

Availability of Food Index*(India ranks 52 out of 105)

2) AVAILABILITY

India ranks 52 out of 105 countries surveyed with 51.3%

Score 0-100, 100=best environment

Score 66.5 to 89.7

Score 50.3 to 66.4

Score 38.8 to 50.2

Score 23.4 to 38.7* Source: Economist

Intelligence Unit July 2012

Quality and Safety of Food*(India ranks 73 out of 105)

3) QUALITY AND SAFETY

India ranks 73 out of 105 countries surveyed with 44.2%

Score 0-100, 100=best environment

Score 73.9 to 88.5

Score 57.5 to 73.8

Score 40.9 to 57.4

Score 15.9 to 40.8* Source: Economist

Intelligence Unit July 2012

Some impressions about India in the international arena……

….unorganized & unhygienic (HACCP certified) factories (through the eyes of the

international visitor)……

….poor storage and production practices (through the eyes of the international

visitor)……

….staff not up to standards (they really look at the exceptional details)……

…..(unfortunately) many business visitors get food poisoning during their visit to

India…….

…this is also true (unfortunately) for some of the 5.5 millions of tourist visiting India

each year….

…and they (unfortunately) take this Indian hygiene story back home….

……Food Safety Impressions are formed outside your factory compound….

Food gets rejected at foreign (EU) borders….

Source: EU Rapid Alert System Food and Feed 2008

…due to a variety of reasons….

Source: EU Rapid Alert System Food and Feed 2008

Important impressions about the food sector in India……

• Yes: International food industry is eying India, the Indian food sector is very promising and attractive for international players.

• Yes: some countries/industries really perceive India as the next best thing.

• Yes: India is perceived as having the opportunity to take advantage of its huge potential by servicing the immense local and international markets.

HOWEVER ………………

International Food Safety impressions about India

� Lack of involvement of the food industry in promoting food safety (substandard products, environmental issues). The new FSSAI act is an important step forward.

� Pesticides are the main concern of the (international) consumer. The Indian farming system does not address pesticide issues enough. � Non-ratification of the International Endosulfan Accord by India.

� Child labour is still rampant in the food industry and agri related sectors (not only a social issue but also a safety issue).

� Foreign supermarkets only buy from India in case they really have no other choice than buying from India. The Indian industry still exports mainly to or via the Indian Diaspora (UK, Canada, US).

International Food Safety impressions about India

� Food safety is very much driven by some individuals but it is not engrained in the minds of all the workers. It is not system driven (yet), there are some exceptions though.

� Accreditation of food industries by several local accreditation agencies that are not up to the mark.

� The current problems with waste clearance and implementation of waste clearance systems in Bangalore are a reflection of the industry.

� Implementation is seen as a burden rather as than an improvement of systems with the intention to help

� Some substandard factories in the Indian industry spoil the reputation of India in international markets (‘one bad apple’).

Some conclusions

� There is still a long way to go for the (Indian) industry to produce safe products.

� There are plenty of opportunities for improvement in the industry and society at large.

� FSSAI is a good development, it will help the industry to export and the consumers to a large extent.

� It is not all doom and gloom. Some rapid improvements have taken place by major players and some leading mid-sized and smaller companies in the food industry.

� India has proven to the world to be forward thinking and motivated to improve!!

The Act

An Act to consolidate the laws relating to food and to establish the Food Safety and Standards Authority of India for laying down science based standards for articles of food and to regulate their manufacture, storage, distribution, sale and import to ensure availability of safe and wholesome food for human consumption and for matters connected therewith or incidental thereto.

My opinion: A good alignment with international regulation.

Stakeholders in Food Safety

We need to work Together!

FSSAI Future from an International Perspective

• FSSAI is a good step. But we are not there yet.

• More collaboration needed between consumers, government and industry. Where is the international stakeholder?

• The industry will become more market driven rather than industry driven. Markets include export markets & international visitors eating Indian food.

• The industry will have to do more introspection on where they stand on food safety laws.

• Change of culture is needed through extensive training of the labour force.

• Do not re-invent the wheel again. Learn from international Best Practices or an Indian company with excellent facilities.

Interested in Getting in Touch with International Best Practices in Food Processing?

Join the FoodTechHolland Trade Mission to the Netherlands

1.One week Programme on International Food Processing & Innovation.

2. End Nov./Dec. (dates to be finalized) 2012

3.Co-sponsored by the Dutch Government, catering to the needs of the Indian agri-food industry.

4.Meet the international buyer, meet the technology suppliers, meet potential partners, meet investors.

Some of the companies Abroader worked with

Clients & References

Clients & ReferencesSome of the companies Abroader worked with

Clients & ReferencesSome of the companies Abroader worked with

Clients and referencesSome of the companies Larive International has recently supported

Abroader Consultancy India Pvt. Ltd.

(Koramangala, Bangalore)

edwin@abroader.com

Mobile: +91 72040 35053

www.abroader.com

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