An intergenerational movement to create a positive image of Africa, celebrate its diversity and drive its competitiveness.

www.brandafrica.org

Inspiring a Great AfricaInspiração um Grande África

Inspirando-nos numa Africa Ótimo

Brand Africa (www.brandafrica.org) is a pan-African intergenerational movement to inspire a great Africa through creating a positive image of Africa, celebrating its diversity and inspiring its competitiveness.

Brand Africa is a brand-led outcomes-driven approach which recognizes that in the 21st century, brands are an asset, a vector of image, identity and reputation and a repository of value for individuals, organizations, institutions and/or nations.

Brand Africa seeks to achieve its goals by promoting partnerships and a catalytic environment for investment, tourism and active citizenship; celebrate and showcase Africa’s capabilities and achievements, and celebrate Africa’s universal values and diverse cultures and identity.

Brand Africa is an independent Non-Profit Organisation registered in the Republic of South Africa (NPC 2013/146300/08) and is a signatory of the Independent Code of Governance for Non-Profit Organisations in Africa (www.governance.org.za).

engage

Brand Africa Forum

Brand Africa Fellowships

African Nations Brand Index

AYP Summit

empower evaluate

Brand Africa 100

Brand Africa Roundtable

Africa Youth Prize

“Out of Africa reborn must come modern products of human economic activity, significant contributions to the world of knowledge, in the arts, science and technology, new images of an Africa of peace & prosperity,”

Jay Naidoo, Chairman - GAIN, Brand Africa FORUM (2010)

“China has an agenda in Africa. India has an agenda in Africa. The US has an agenda in Africa. We are naïve to think that the people that come into our countries, even the ones who are here to help us, have no agenda. Everyone

has an agenda. What is Africa’s agenda?”

Amir Farouk, Commercial Secretary, Egyptian embassy in Kenya, with the award recognising Egypt as the #2 ‘Most Valuable African Nation Brands’ (Brand Africa Roundtable Kenya, 2012)

H.E. Thabo Mbeki (1998)

Brand Africa FORUM™

The Brand Africa FORUM is Brand Africa’s intergenerational gathering of global and African decision-makers, thought- leaders, influencers and future leaders in politics, business, civil society and media to challenge issues and engage and share ideas that impact positively on the future of Africa.

The inaugural Brand Africa FORUM in 2010 was hosted by Brand South Africa on 16 September 2010 in South Africa. Over the years The Brand Africa FORUM has attracted diverse and influential global and African participants such as Dr. Dambisa Moyo, economist and best-selling author of Dead Aid; Simon Anholt, global policy advisor and best- selling author of Brand America; Professor Keith Dinnie, author of Nation Branding; Vijay Mahajan, academic

and best-selling author of Africa Rising; leaders of nation branding institutions for nations such as Kenya, South Africa and Ghana; private and public sector and civil society decision-makers from global, African and emerging nations like United States of America, United Kingdom, Netherlands, India, China, Zimbabwe, Ghana and South Africa.

Brand Africa Roundtable™

Brand Africa Roundtables focus on the host country and/or regional issues and opportunities. Integral to the Roundtable deliberations are key socio-economic insights and reports on trade and investment, commercial and institutional branding, nation branding, competitiveness and perceptions on Africa.

Dr Dambisa Moyo, author of Dead Aid and How The West was Lost, Brand Africa FORUM 2011

“The winners in the decades to come will be people who look at Africa as an opportunity and a place for partnerships, and not a drag on the global economy.”

Vijay Mahajan, Academic and best-selling Author of Africa Rising. (Brand Africa 2011)

Simon Anholt, Global Policy Advisor and best-selling author of Brand America (Brand Africa 2010)

Dr Dambisa Moyo, Economist and best-selling Author of Dead Aid and How The West Was Lost.(Brand Africa 2011)

Dr. Bitange Ndemo, Permanent Secretary (Brand Africa Roundtable Kenya, 2012) Professor Arthur Mutambara, Deputy Prime Minister of Zimbabwe and Dr. Joseph Annan, Deputy Minister of Trade and Industry of Ghana (Brand Africa, 2011).

Brand Africa 100™ Brand Africa Fellowships

The Brand Africa Fellowships seek to inspire, develop

and prepare the next generation of global African

leaders to contribute to the acceleration of Africa’s

development by addressing key skills challenges with

commensurate academic and experiential education.

The Fellowships are inspired by a need to contribute

to the African Union vision for peace, integration and

prosperity by 2063

They are offered to exceptional African youth,under the age of 35, with a valid African passport

and a first class pass at an African institution ofhigher education, who have demonstrated superior

academic achievement that meets or exceeds partner

institutions’ standards, leadership potential and a

commitment to African development.

The Fellowships comprise a full time taught academic

study at prestigious international institutions, an

internship at a pan-African development institution and

organizations, and a study visit at African academic

institutions.

Governance and Operations

The Brand Africa governance is structured around global principles of corporate governance that ensure independent oversight, transparency, accountability and representivity.

Board of Trustees, led by Founder and Chairman, Thebe Ikalafeng, which oversees governance and gives strategic direction, is supported by Brand Leadership Academy as the Secretariat and an independent active African and diaspora network of Patrons, Ambassadors, Counsels (for Academia, Branding, Creative, Youth, Media and Investment), National Partners, International Partners and Africa Champions who lend their experience and insights to Brand Africa initiatives and broaden its reach across Africa and globally.

Brand Africa subscribes to the Independent Code of Governance for Non-Profit Organizations in South Africa (www.governance.org.za).

Brand Africa is incorporated in the Republic of South Africa as a Non Profit Company (NPC 2013/146300/08).

“In 2025 you will see more African brands, especially on the New York Stock Exchange,”

Strive Masiyiwa – Founder and Chairman, Econet Wireless.2015 Brand Africa Lifetime Achievement Laurate

2015 Brand Africa 100® Galla Award – Johannesburg

Brand Africa 100® is a Brand Africa initiative to research, value, rank and celebrate leading African and non-African brands in Africa. It is the first and most comprehensive pan-African study and ranking of brands in Africa. Brand Africa 100® is founded on the proven premise that developing and building successful brands in Africa will help Africa to create jobs and a tax base to fund public goods, and to create a favourable reputation of Africa as an entrepreneurial, independent and competitive continent.

Brand Africa 100® was developed by Brand Leadership Group in partnership with Brand Finance plc, the world’s leading independent valuation consultancy, TNS, the globally respected consumer knowledge and information company and Geopoll, the leading mobile survey platform with a database of nearly 200m users in emerging markets. The rankings are published annually in partnership with African Business Magazine and Brand Africa partners.

Brand Finance African NationsBrand Index

In recognizing that nations have a key role in creatingan enabling environment for investment, tourism andcitizenship, Brand Africa in partnership with BrandFinance publish the BrandFinance® African NationsBrand Index, a comprehensive valuation and ranking ofAfrican nation brands. The methodology combines a widerange of political, economic and social data and indepthreputation and image research among investors andcitizens by Brand Finance’s global network, resulting in anindex that measures the competitive positioning of Africannations.

Africa Youth Prize

The Africa Youth Prize (AYP) is a Brand Africa initiative torecognize, inspire and empower the next generation ofAfrican leaders who are engaged in high-impact socialentrepreneurship and innovations that will ultimately become the next generation of great African businesses and brands that will have a positive socio-economic impact in Africa.

2015 Brand Africa 100®2013 Brand Africa 100® 2014 Brand Africa 100®