AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer...
Transcript of AN INTERACTION DESIGN APPROACH TO CHOICE MODELING E … · Intel Core 4Ga SOOGBHD O Items -$0 Acer...
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Gerard Loosschilder | Chief Innovation Officer
Willem Buijs | Interaction Designer
SKIM | Rotterdam | the Netherlands
AN INTERACTION DESIGN
APPROACH TO CHOICE MODELING
IN E-COMMERCE
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SALES SHIFT FROM OFFLINE TO
ONLINE.
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IN THE COMPUTER HARDWARE
INDUSTRY
THE DIRECT WEB SALES WENT
FROM 3% TO 18% OVER THE
LAST 10 YEARS.
US Census Bureau | Jeff Jordan’s blog at Andreessen Horowitz
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ISN’T SALES ALL ABOUT
EFFECTIVELY GAUGING YOUR
CUSTOMER’S NEEDS AND
PREFERENCES?
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WHAT IS THE
DESIRED
EXPERIENCE?
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INTERACTION DESIGN:
MAXIMUM SATISFACTION AT
MINIMAL EFFORT
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HOW CAN I HELP YOU?
SIR ..
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HIGH PERFORMANCE
15’’ SCREEN
8 GB RAM
13 I DUAL CORE
VHD CARD
NEED BASED TASK DESIGN
ATIV BOOK 9 (2014 EDITION)
SPECIFICATIONS
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HOW CAN I HELP YOU?
MADAM
..
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EASILY
FITS YOUR PURSE
WORK EVERYWHERE
WITH 9 HOUR BATTERY
LIFE
EASY TO CARRY ONLY
2,3 KILOGRAMS
NEED BASED TASK DESIGN
WORK LIGHT MAC PRO
BENEFITS
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SEGMENTATION
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SALES PATH
SEGMENTATION
How
When
What
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WE CREATED
OUR OWN PLAYGROUND
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SKIM E-TAILORS
MINIMIZE EFFORT
MAXIMIZE SATISFACTION
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QUESTIONS?