Shanto-Mariam University of Creative Technology

Program: MBA in Product & Fashion Merchandising

Course: Entrepreneurship Development in RMG sector

Assignment On

New Business Idea For Food Lover

Prepare for :Mr.Mahbub Wahid Lecturer of SMUCT

Submission Date : 23-01-2016

Group Members

Md. BelalUddin ……………....142153024 (Leader)

Md.RayhanLatif ……………...142153022 Md. Nazmul Islam …………....142153021 Md. Jewel Rana……………...142153029 Marjana Ashrafi ……………...142153035 Md. Shamim Hasnat ………...142153073

shohely nyma haque………..142153043 Sayed Ashadul Haque……….142153044 Mohammad Imrul Haque …..142152030 Habib Md. Ruhul Amin ………142153028 Abul Kasem Majumder ………142153020

Brand Name: FoodieCore Idea: At this modern era of time people’s life is complicated with having food and proper nutrition. Everybody is busy with their unbound work and uncontrolled food habit. So we are trying to prepare something for all types of people from various occupations. Our product is an app which helps to food lovers as well as all types of consumers to choses their desire food with complete recipe calculating calorie and proper diet plan. And there have some other options to get proper health tips and food collection.

Style of App

Style of App

How it work (Idea) This app is helps to all kind of people to prepare food

according their habit and choice. There have also some options to make own diet plan with professional tips. Proper nutrition and recipe also provided there by which anybody can make his/her desire food. Its might be an essential product for every food lover as well as every human being for making food by recipes from worldwide. Its calorie meter show people what amount they consume and daily calorie plan helps them to calculate desire amount of food. Its profession based and workout option helps people to maintain lifestyle according to food habit.

IT consultant

Doctor & physician

Pricing and financial strategy

According to renowned app making site crew.co and some other professional discussion from fierce developer our app will cost approximately $10000/- and its annual operating cost $20,000/- So, primary cost of this business is near about 1crore Taka. At initial stage trial version is full free but when an user want to buy full version he / she has to pay $ 5.00 for per user on per year

Investment plan:

The whole amount of money invested by our ten partners to bear ten lac equally.

We outline five great ways that can make money from an app.

It is not easy to make money from apps. Pricing for apps is a race to the bottom, and the way that smartphone- and tablet users access apps makes the normal rules of marketing redundant.

1. Make money from free apps: in-app advertising2. Make money from free apps: sponsorship3. Make money from free apps: in-app purchases4. Make money from free apps: upgrades5. Make money from free apps: bundled deals

How to make money from this app

Market communication plan:

1. Build a microsite. 2. Build a teaser website. 3. Start a blog. 4. Share your content.  5. Create a product video. 6. Get press, tons of it. 7. Pitch to app review websites8. Contact bloggers who would care. 9. Apply for awards. 10. Start a podcast. 

Market communication plan………..

11. Always be collecting emails12. Create a six-second how-to series. 13. Use Dubbler. 14. Post on Pinterest. 15. Manually recruit customers. 16. Run a contest. 17. Create a Facebook group.  18. Get speaking opportunities. 19. Be obsessive about resolving negative reviews. 20. Make good use of App Store Optimization. 21. Consider offering a promotional price22. Integrate social within the app. 

Marketing Mix

Business outcomes (business case for 2 year period:

By the market survey with some similar app, we make a business financial forecast as follows

First year statement Total Income

In-app advertising …………………………….. $ 17,500.00Apps sponsorship……………………………… $ 00.00In app purchases……………………………… $ 62,500.00Apps upgrades………………………………… $ 14,800.00Apps bundled deals…………………………… $ 2,600.00Reward……………………………………… $ 8,000.00Total …………………………………… = $ 1,05,400 .00Total ExpensesNetworking cost…………………………….. $ 16,000.00Marketing cost………………………………. $ 9,000.00IT consultancy cost………………………… $ 19,000.00Doctor & physician cost…………….… $ 14,500.00Official Expenses ……………………..…….. $ 8,000.00Miscellaneous cost…………………………… $ 3,000.00Total cost …………………………………… =$ 69,500.00 Total profit ………………………………… = $ 35,900.00

Second year statement Total Income In-app advertising …………………………….. $ 48,600.00Apps sponsorship…………………………… $ 2, 00,000.00In app purchases…………………………… $ 1, 42,500.00Apps upgrades………………………………… $ 54,900.00Apps bundled deals…………………………… $7, 600.00Reward……………………………………… $ 46,000.00Total …………………………………… = $ 4, 99,600.00

Total ExpensesNetworking cost…………………………….. $ 36,000.00Marketing cost………………………………. $ 17,000.00IT consultancy cost………………………… $ 33,000.00Doctor & physician consultancy cost………. $ 30,500.00Official Expenses ……………………..…….. $ 17,600.00Miscellaneous cost…………………………… $ 4,200.00Total cost ………………………………… =$ 1, 38,300.00 Total profit ………………………………… = $ 3, 61,300.00

Thanks to All