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Retail presentation June 2017
AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING THE CHOICE OF ELITE AND AMATEUR PLAYERS
HULK
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INDEX
• SAK @ ELITE – NATIONAL TEAMS, CLUBS, PLAYERS
• BRIEF HISTORY
• SAK @ RETAIL – COUNTRIES AND KEY RETAILERS
• SELLING POINTS
• PORTFOLIO
• IN-STORE
• CONTACTS
3 CONFIDENTIAL
SAK IS THE CHOICE OF ELITE PLAYERS FROM SEVERAL TOP CLUBS
These photos are for viewing purposes only and cannot be reproduced. SAK creates no claim or credit for images of players and teams featured in this presentation unless otherwise noted. If you own rights to any of the images, and do not wish them to appear here, please contact SAK and they will be promptly removed. The teams and players named or featured have not endorsed the products or services offered by SAK.
SAK IS USED BY PLAYERS IN TOP NATIONAL TEAMS
ANTHONY MARTIAL
ARTURO VIDAL
JAMES RODRÍGUEZ
PAUL POGBA
CRISTIANO RONALDO
THIBAUT COURTOIS
16 OF THE 32 TEAMS IN THE WORLD CUP 2014
11 OF THE 24 TEAMS IN EURO 2016
8 OF THE 16 TEAMS IN COPA AMERICA 2016
SAK @ ELITE
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SAK IS INCORPORATED:
• 2 FORMER PROFESSORS DEVELOP THE CONCEPT OF CUSTOM SHIN GUARDS’ PRODUCTION WITH 3D LEG SCANNING
PRODUCT IMPROVEMENT AND PRODUCTION LINE DEVELOPMENT
• R&D, INNOVATION IN MATERIALS AND PRODUCTION PROCESSES
INITIAL MARKET TESTING:
• ELITE EUROPEAN CLUBS IN ENGLAND, SPAIN, ITALY, PORTUGAL, GERMANY, ETC.;
• CHOSEN BY SOME OF THE BEST PLAYERS IN THE WORLD;
RETAIL PILOTS:
• NEW PRODUCT LINE FOCUSED ON RETAIL
• 3D SCAN SYSTEM FOR PREMIUM STORES
• SALES PILOTS IN KEY RETAILERS IN PORTUGAL (SPORT ZONE), SPAIN (FUTBOLMANIA,
SOLOPORTEROS) AND UK (PRO DIRECT)
PRESENT IN 15 COUNTRIES AND ~100 STORES:
• PORTUGAL, SPAIN, ITALY, FRANCE, BELGIUM, LUXEMBOURG, NETHERLANDS,
CZECH REP., SLOVAKIA, AUSTRIA, DENMARK, AUSTRALIA, ANGOLA, USA, CANADA
LATE 2012
2013
2014
2015
2016
BRIEF HISTORY
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OUR STORES KEY RETAILERS
SAK @ RETAIL
HIGH ADOPTION RATE BY AMATEUR PLAYERS
THE HIGH NUMBER OF ELITE PLAYERS CHOOSING SAK PRODUCTS IS TURNING SAK INTO A PRESTIGE BRAND, BECOMING AN OBJECT OF DESIRE BY A RAPIDLY INCREASING NUMBER OF AMATEUR PLAYERS
DIFFERENTIATED SEGMENT OF PREMIUM QUALITY FOOTBALL GEAR
NEW RANGE OF EFFECTIVE PRODUCTS DEVELOPED FROM SCIENCE AND TECHNOLOGY, DISRUPTING THE COMMON OFFER FROM BIG BRANDS
GOOD ABSOLUTE MARGINS
HIGH REVENUES IN TRADITIONALLY LOW VALUE PRODUCT CATEGORY
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HIGHLY MARKETABLE PRODUCTS FOR DISTRIBUTORS AND RETAIL STORES
SELLING POINTS
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SAFETY
EMOTION
MILITARY GRADE POLYMERS UNBREAKABLE FLEXIBLE LIGHTWEIGHT
HIGH IMPACT RESISTANCE
PREMIUM LOOK&FEEL
OPTIONAL CUSTOM GRAPHICS QUALITY FINISHING ENHANCED SCRATCH RESISTANCE
ERGONOMIC SHAPES
OBTAINED FROM 3D SCANS OPTIMAL LEG PROFILES FOR KIDS, MEN AND WOMEN
SECOND SKIN FEELING
SUPERIOR CUSHIONING ACTIVATED CARBON ANTIBACTERIAL FOAM
SHIN GUARDS’ CERTIFICATION BY SATRA (UK) CE EN 13061
SAK: UNIQUE SHIN GUARDS WITH AMAZING FEATURES AND UNDERLYING TECHNOLOGY
OPTIMAL FIT
COMFORT
PRODUCT LINE
PRODUCT LINE
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INCREASED PROTECTION
M/L XS/S
STABILITY FOR SHIN GUARDS
ESSENTIALS: ENTRY LEVEL PRODUCTS
4 SIZES XS / S / M / L
3 COLORS
2 SIZES
PRODUCT LINE
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3 LEG PROFILES
4 SIZES PER PROFILE S / M / L / XL
CALF PERIMETER
<34 cm <13 1/3 in
35 – 40 cm 13 ¾ – 15 ¾ in
>41 cm <16 1/7 in
SLIM BONE AND MUSCLE STRUCTURES
LEGS WITH INTERMEDIATE CALF PERIMETER
LARGE CROSS-SECTIONAL AREA LEGS
WIDE REGULAR THIN
OPTIMAL FIT: 12 SHAPE OPTIONS FOR UNMATCHED ADJUSTMENT TO THE LEGS
PRODUCT LINE
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3 LEG PROFILES
4 SIZES PER PROFILE S / M / L / XL
WIDE REGULAR THIN
MORPH BASE CUSTOMIZATION: NAME AND NUMBER
MORPH FULL CUSTOMIZATION:
COMBINE PHOTOS, COLORS, AND ANY OTHER
GRAPHIC ELEMENT
PRODUCT LINE
MORPH TECHNOLOGY, FEATURES AND BENEFITS REFINED FOR YOUNG ATHLETES
SIMILAR CUSTOMIZATION
OPTIONS 2 OPTIMAL YOUTH SIZES XXS / XS
NAME AND NUMBER
COMBINE PHOTOS, COLORS, AND ANY OTHER GRAPHIC ELEMENT
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PRODUCT LINE
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DEVELOPED FOR WOMEN: THE MOST REPRESENTATIVE SHAPES OF FEMALE PLAYERS
SHAPES EXTRACTED FROM A DATABASE OF 3D FEMALE LEG SCANS
FIRST FOOTBALL PROTECTION PRODUCT ENGINEERED FOR FEMALE PLAYERS
3 SIZES PER PROFILE S / M / L
2 LEG PROFILES REGULAR THIN
PRODUCT LINE
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ATHENA BASE CUSTOMIZATION: NAME AND NUMBER
ATHENA FULL CUSTOMIZATION:
COMBINE PHOTOS, COLORS, AND ANY OTHER
GRAPHIC ELEMENT
3 SIZES PER PROFILE S / M / L
2 LEG PROFILES REGULAR THIN
TAILOR-MADE SHIN GUARDS EXCLUSIVE SERVICE AVAILABLE AT PREMIUM STORES*
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SAK 3D SCANNER FOR <30 SECOND CAPTURE DETAILED DIGITAL REPLICA TAILOR-MADE SHIN GUARDS
*SAK IS THE ONLY COMPANY IN THE WORLD PROVIDING IN-STORE TAILOR-MADE FOOTBALL PROTECTION GEAR
PRODUCT LINE
PRECISE 3D LEG SCAN FOR SHIN GUARDS CUSTOMIZATION, BOTH IN SHAPE AND GRAPHICS
SPECIAL LIMITED EDITIONS FOR CLUBS, SCHOOLS AND STORES
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PRODUCT LINE
CLUB DESIGN WITH CUSTOMIZATION POSSIBILITY
UNIQUE DESIGNS FOR ONLINE / PHYSICAL STORES
MINIMUM SET OF 100 PAIRS
MODELS FOR CLUB STORES
CUSTOM DESIGN
SHAPE |MORPH|ATHENA
PRODUT LINE
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CALF SLEEVES ADJUSTED TO THE PLAYER’S LEG PROFILE
STABILITY PREVENT SHIN GUARDS FROM MOVING DURING THE GAME
TOTAL
GRADUATED COMPRESSION ADJUSTED TO THE LEG PROFILE
OPTIMAL
COMPRESSION
WIDE REGULAR THIN
3 LEG PROFILES
2 YOUTH SIZES XXS / XS
PRODUT LINE
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CERTIFIED RECOVERY SOCKS L M S
3 SIZES
INCREASES OXYGEN-RICH BLOOD FLOW TO THE MUSCLES AND REDUCES THE POST-GAME PAIN
ACCELERATED
CEN / TR AND BRITISH STANDARDS.
CERTIFIED
RECOVERY
COMPRESSION
PRODUT LINE
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SHIN GUARD STAYS
SILICONE BANDS INTERLOCK SYSTEM
ANTI-SLIPPING
FINE-TEXTURED
ULTRA STRETCH FIBERS SKIN COMPATIBLE MATERIALS
STABILITY
COMFORT
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SMALL STORES MEDIUM STORES PREMIUM STORES
IN-STORE
LIMITED PRODUCT RANGE – HIGHER ROTATION PRODUCTS
STORE ORDER VALUE: 450 €
FULL OFFERING OF ENTRY-LEVEL + OPTIMAL FIT RANGE
STORE ORDER VALUE: 1.400 €
FULL OFFERING
INCLUDES 3D SCANNER FOR CUSTOM-SHAPED SHIN GUARDS (ELITE MODEL)
STORE ORDER VALUE: 4.000 €
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SALES PROCESS FOR CUSTOM MODELS
TRY THE MORPH MODELS AND CHOOSE THE PROFILE & SIZE.
PURCHASE THE PRODUCT BOX AND FILL OUT THE VOUCHER INFO WITH THE STORE CASHIER.
THE STORE SENDS THE VOUCHER INFORMATION TO SAK ([email protected]).
RECEIVE THE SHIN GUARDS IN-STORE OR AT HOME.
1 TRY THE MORPH MODELS AND CHOOSE THE PROFILE & SIZE.
PURCHASE THE PRODUCT BOX AND FILL OUT THE VOUCHER INFO WITH THE STORE CASHIER.
THE STORE SENDS THE VOUCHER INFORMATION TO SAK ([email protected]).
SAK CONTACTS THE CLIENT FOR THE DESIGN STAGE. THE CLIENT CAN CHANGE THE DESIGN UNTIL IT’S OK FOR PRODUCTION.
RECEIVE THE SHIN GUARDS IN-STORE OR AT HOME.
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GRAPHICS
CUSTOMIZATION ASSISTED
BY A DESIGNER
DELIVERY IN 2 WEEKS
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IN-STORE
www.sakproject.com
[email protected] SOFIA CARVALHO SALES MANAGER [email protected]
SAFETY AGAINST KICKING
KEY PARTNERSHIPS