Key Takeaways from the first IDC Pan European Healthcare Summit . Post event report
An Event Apart - Conference Takeaways
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AN EVENT APARTThe Design Conference for People Who Make Websites
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CONFERENCE OVERVIEW
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CONFERENCE OVERVIEW
• National conference
• Attended Atlanta, GA Event
• 12 total sessions
• 1 full day workshop
• Topics focused on design, development, and usability
• Diverse, extremely talented people
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Jeffrey ZeldmanGodfather of Web Standards
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Andrew ClarkeGodfather of CSS
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Diverse Audience
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TOP 5 TAKEAWAYS
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#5
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SERIOUSLY, GO MOBILE
#5
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Global Annual Unit Sales (Millions)
0
70
140
210
280
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
PC
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Global Annual Unit Sales (Millions)
0
350
700
1050
1400
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
PC Smartphones + Tablets
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Mobile Holiday Shopping in US
2011 - 14% 2012 - 30% 2013 - 50%
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Mobile Emails Opened
2011 - 20% 2012 - 36% 2013 - 50%
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PayPal Mobile Payments
2010 - $750M 2011 - $4B 2012 - $14B 2013 - $27B
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NOV 30, 2009
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SERIOUSLY, GO MOBILE
• Mobile is here. Embrace mobile-first methodology.
• Forecasts were made over 4 years ago.
• Emphasize content hierarchy
• Practice good form design patterns
• Pay close attention to performance
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#4
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UX STRATEGY = BUSINESS
#4
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Increase Revenue
Decrease Costs
Increase New Business
Increase Existing Business
Increase Shareholder Value
REV
NEW
COST
EXIST
VALUE
Business Strategic Priorities
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– Jared Spool
“Delivering the content is just as important as the content itself.”
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UX STRATEGY = BUSINESS
• Design is the rendering of intent
• The executive priorities help map our design intentions into business objectives (and vise versa)
• Don’t end up like the Underpants Gnomes
• Always circle back to the business objectives before any decisions (or revisions) are made
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#3
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MAXIMIZE PERFORMANCE
#3
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– Jason Grigsby
“People demand fast web sites, yet sites are getting slower each year.”
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72% Responsive sites send roughly the same data
to mobile and desktop users
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4096x2160 (4K) ~ 10MB
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MAXIMIZE PERFORMANCE
• Incorporate server-side methods
• Take advantage of performance testing
• Treat images carefully
• Be observant of server requests
• Reduce, Reuse, Recycle…seriously!
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#2
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DATA DRIVES DESIGN
#2
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– Samantha Warren
“Get everyone on the same page, not thinking through preference.”
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Kickoff Meetings
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Instincts are experiments. Data is proof.
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What if we could arrive at kickoff meetings with a plan of action?
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2560x1440
5”27”
2560x1440
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DATA DRIVES DESIGN
• User-centric design always wins
• Incorporate and improve data-collecting methods.
• Know your medium: craft to human scale, not resolution.
• Never assume anything. Always make informed decisions.
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#1
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EFFECTIVE COMMUNICATION IS THE KEY
#1
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– Stephen Hay
“We’re not designing pages, we’re designing systems of components.”
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Question everything. Never settle.
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EFFECTIVE COMMUNICATION IS THE KEY
• Get everybody on the same page, speaking the same language.
• Focus on the root of the problem, rather than attempted solutions.
• Provide pattern libraries per project to increase education.
• The most important part of any project is the plan.
• Question everything. Never settle for 'just good enough'.
• The best way to learn is by doing, not telling.
• We don't design pages, we design systems. Modular and flexible.
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LET’S RECAP
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Top 5 Takeaways
1. Communication is the Key
2. Data Drives Design
3. Maximize Performance
4. UX Strategy = Business
5. Seriously, Go Mobile
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– Mark Riggan
“Be passionate in the work that you do. Never settle for gold, when there’s platinum to achieve.”
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AN EVENT APARTThe Design Conference for People Who Make Websites