An Emerging Leader in the Health & Wellness and Functional Food … · 2019. 3. 26. · •...
Transcript of An Emerging Leader in the Health & Wellness and Functional Food … · 2019. 3. 26. · •...
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An Emerging Leader in the Health & Wellness and Functional Food & Beverage Markets
March 2019
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Phivida | March 2019 2
LOOKING FORWARDThis corporate update contains “forward-looking statements”, “forward-looking information” and “future-oriented financial information” (collectively herein referred to as “forward looking statements” within the meaning of applicable securities laws. Phivida Holdings Inc. (the “Company”) is providing cautionary statements identifying important factors that could cause the Company’s actual results to differ materially and significantly from those projected in theseforward-looking statements, including information regarding the Company’s revenue; profit margins; and proposed share structure. The words “anticipate”, “expect”, “believe”, “attempt”, "may", "could", "should", “ensure”, "estimate", "plan", "project", “strategy”, "intend", "outlook", “strive”, "forecast", "likely", "probably" or other similar words are used to identify forward-looking information. Such statements represent the Company’s internal projections, estimates, expectations, beliefs, plans, objectives, assumptions, intentions or statements about future events or performance. These statements are only predictions and involve knownand unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, no assurance can be given thatthese expectations will prove to be correct and such forward-looking statements should not be unduly relied upon. Many factors could cause the Company’s actual results to differ materially from those expressed or implied in any forward-looking statements made by, or on behalf of, the Company. Such forward-looking information may relate to, without limitation: the future activities and performance of the Company; the value of the Company’s common shares; the technological development of the Company; estimates relating to the amount of funds available to the Company; volatile securities markets; and the mannerin which such funds will be used. Additional factors that could cause actual results to differ from the Company’s expectations include, but are not limited to: theCompany’s ability to launch its products in an efficient manner; competition; legal requirements and limitations and the possibility that the law relating to theCompany’s business could change in a manner that materially adversely affects the Company’s business; the Company’s ability to enter into advantageous agreements and business relationships; the Company’s ability to attract customers for its products; general economic conditions and those economic conditionsspecific to the hemp and cannabinoid industry; the Company’s ability to innovate and improve monetization; the growth of the market for hemp and cannabinoid products; the Company’s ability to reach a broad consumer base; the Company’s ability to expand to different cities nationally and internationally; geopolitical events such as war, threat of war or terrorist activities; as well as any specific risk factors discussed in this presentation.
This does not constitute an offer to sell or the solicitation of an offer to buy any securities of the Company in any jurisdiction in which such offer orsolicitation would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.
These statements have not been evaluated by the FDA and are not intended to diagnose, treat or cure any disease. Always check with your physician before starting anew dietary supplement or nutrition program. *Cannabidiol (CBD) is a natural constituent of hemp oil.
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Phivida | March 2019 3
Phivida strives to provide the world with a natural path to health and wellness through a variety of
products infused with organic active hemp extracts.
As part of our vision, Phivida is looking to become a leader in whole-plant solutions by providing holistic
remedies for a more natural alternative to pharmaceuticals, and guiding people towards a
vibrant, healthy life.”
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Phivida | March 2019 4
A premium functional food and beverage company
Healthy Lifestyle• Focus on holistic health and wellness • Part of balanced lifestyle
Natural Product• Focused on whole plant nutrition and natural
ingredients• Organic, natural, plant-based foods and beverages• Natural alternatives to pharmaceuticals
Never Takes Shortcuts• Top professional partners, quality ingredients and
product sources• Committed to making a positive difference
WHO IS PHIVIDA?
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1. Well-positioned to build share in large and fast-growing markets
2. Two distinct brand offerings to address health supplement and functional food and beverage markets
3. Launching OKI and Vida+ product lines in USA, supported by extensive consumer research and testing
4. Poised to enter Canadian cannabis beverage market with proven brands
5. Entrepreneurial management team with a track record of success in product innovation and marketing
INVESTMENT HIGHLIGHTS
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Phivida | March 2019 6
WHAT ISACTIVE HEMP?
• Active hemp is better known as Cannabidiol or CBD
• CBD is one of nearly one hundred cannabinoids found in hemp and is non-psychoactive
• CBD interacts with each of our bodies differently and can potentially provide relief for countless ailments and wellness challenges
• CBD helps our bodies regulate important functions
• CBD acts as a mediator
• CBD is non-addictive and non-toxic
• CBD is an adaptogen
WHY DOWE NEED IT?
Phivida | November 2018 6
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Phivida | March 2019 7
OUR STANDARDS• Formulation, manufacturing, laboratory, and agricultural
partners follow the strictest QA and QC protocols
• Organically-grown hemp is cold pressed to preserve the full spectrum of hemp phytonutrients, terpenes, and cannabinoids
• Incorporates both cannabis-specific testing and highly specialized microscopal phytoforensic investigation
• Verify the integrity, potency, and purity of products at the molecular level
• Strives to set a higher bar for the industry
• Every ingredient and formulation adheres to strict pharmaceutical quality standards
POTENCY
Pharmaceutical-quality QA
to verify potency &
consistency
SAFETY
450+ contaminant testing
via microscopal
phytoforensics
PURITY
Full spectrum of
phytonutrients preserved for
superior product
EFFICACY
Full botanical
authentication for
every compound
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Phivida | March 2019 8
QUALITY ASSURANCE, FROM SEED TO SHELF
L E G A L C O M P L I A N C E T E S T I N G T R A N S P A R E N C Y
P R O D U C T I N T E G R I T Y S A F E T Y
P E E R R E V I E WS A F E T Y
F A R M P R O C E S S O R
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Phivida | March 2019 9
THE CBD MARKET IS ESTIMATED TO EXPLODE
$360Min 2017
$2.1Bin 2020• Global Health and Wellness Market
reached $1 trillion in 20171
• Hemp-based CBD-infused products expected to achieve 700% growth to $450 million by 20202
• CBD and cannabinoids as functional ingredients in body-care and supplement categories reflect year-over-year growth of 300%3
1 Euromonitor Report2 Hemp Industry Association3 Forbes4 Brightfield Group Research
CBD (cannabidiol)Market Growth4
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Phivida | March 2019 10
CONSUMER TARGETING
Core Segments CBD Users at a Glance1
› 59% are female
› The majority of users purchase from dispensaries
› More than 50% use CBD products daily, 80% use at least once a week
› Consumers use CBD products to provide the best medical relief
S1 Active Professionals S2 Professional Athletes
S3 Healthcare Practitioners S4 Patients / MMJ Converts
1 CBD Market Study Report 2017 - HelloMD
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Phivida | March 2019 11
CONSUMER RESEARCH KEY RESULTS
› Those aware of CBD seem to be more steeped in healthy lifestyles
› When it comes to favorite drinks, those aware of CBD are more likely to list their functional beverages as their favorites
› Those who are living in West Coast states are more likely to be aware of CBD
› More adventurous and curious in their flavor choices than unaware
› Deal-breakers artificial colors or ingredients, HFCS, added sugars, sugar substitutes, and more and more— caffeine
› Want simpler and more minimalist, muted, packaging
› Had personal experience with the substance from years ago
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Phivida | March 2019 12
OF CURRENT CBD CONSUMERS, ANXIETY
IS THE TOP MEDICALCONDITION
TO TREAT
64%
55%
49%
39%36%
35%
31% 31%
17%
71%
Anxiety
Insomnia
Joint pain & inflammation
Depression
Muscletensionor strain
Severe or chronic pain Migraines
Arthritis Nausea
PTSD
Top Ten Medical Conditions1
1CBD Market Study Report 2017 - HelloMD
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Phivida | March 2019 13
TARGETED DISTRIBUTION
Focused Distribution Channels
1. eCommerce
2. Natural Specialty Retailers
3. Convenience Retailers
4. On Premise Retailers(hotels, airport, gyms, cafes)
5. Health Clinics
39 Million
Washington
California
Oregon
Colorado
5Million
7 Million
4Million
Target CitiesSeatt leSan FranciscoPort landSan DiegoLos Angeles
Phivida / WeedMD(Can Bev Inc.)
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Phivida | March 2019 14
DISTRIBUTION PROGRESS• Exclusive agreement with Acosta, North
America’s largest food and beverage broker
• Established retail presence with multiple contracts in negotiation – 1,000 expected in Q2 2019
• Agreement with Green Glass Global to introduce Oki beverages to hotels, restaurants and gyms
• E-commerce enabled websites being deployed for Oki and Vida+ brands
OKI team at Natural Products Expo West in Anaheim, California
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Phivida | March 2019 15
INDUSTRY OVERVIEWNatural
Product ChannelSpecialty
Product ChannelSupermarket
ChannelOther
Channels
1600+ stores25+ HQ
700 independent stores2 national distributors
Natural product STANDARDS
600+ stores2 national distributors
6+ regional distributorsMultiple wholesalers
25,000+ stores150+ HQ
2 national distributors6+ regional distributorsMultiple wholesalers
Direct warehouse
DistributorsDirect Warehouse
Specific SKU’s and categories by customer
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Phivida | March 2019 16
• DEA removes CBD from Schedule 1 list of controlled substances in October 2018
• Farm Bill passed December 2018• Hemp (<0.03% THC) declared a legal
agricultural product
• California legislation allows hemp-based products in drinks, food and cosmetics – February 2019
EVOLVING U.S. LEGISLATION
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Phivida | March 2019 17
CANADIAN MARKETSCannabis Beverages Inc. Joint Venture
• Partnering with WeedMD Inc. (TSX-V: WMD)
• The new joint venture company, named Cannabis Beverages Inc. (“CanBev”)
• Focused on manufacturing, marketing and distribution of CBD-infused beverages for legal medical and adult-use cannabis markets in Canada
• WeedMD will be the exclusive cannabis supplier and distributor for CanBev
• Phivida will provide product innovation, research and development, formulation and branding
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Phivida | November 2018 18
PHIVIDAOUR BRANDS
Rise & Restore
Help you find yourbalance every day
Health & Wellness in
harmony
Professional clinical grade
strength
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Phivida | November 2018 19
• Professional Grade, Organic Hemp Oil Extracts
• All products are assured full-spectrum, pharmaceutical grade and cGMP certified and meet rigorous clinical standards through a quality-controlled CO2 extraction process and third-party lab testing
• Under the VIDA+ brand, a range of CBD-infused tinctures, capsules and other supplement products are distributed across the United States through alternative health care clinics and direct to consumers via Vida+ website
Vida+ is the company’s premium clinical grade strength, full spectrum hemp oil extracts and capsules designed to help people feel their best. The products are sourced from the best organic hemp and natural ingredients on the market and are third-party lab tested for quality, purity and potency at world-class facilities.
VIDA+ hempvidaplus.com
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Phivida | November 2018 20
OKIOki lifestyle brand is the company’s newly launched line of functional beverages and supplements infused with Active Hemp Extract
• Products blend the best of nature with CBD-infused beverages and supplements.
• All products contain non GMO, natural and organic ingredients
• Plant based and Vegan friendly and packaged in sleek 100% recyclable glass containers
• Oki beverages - 16oz containers
› Infused with 20 mg of active hemp extract per bottle
› 2 different formulations: iced teas and flavor-infused water
› 4 different flavors
• Oki health supplements
› Available in tinctures or capsules
› Doses from 600-1800 total mg
feeloki.com
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Phivida | March 2019 21
OKI CONSUMER MARKETING
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Phivida | January 2019 222222
Phivida is focused on growing awareness throughinforming and educating consumers
BRAND AWARENESS
1
3 4
2
• On-going local content creation cater to each platform• Encouraging user generated content via fan engagement • feeloki social media pages to build awareness, interest and
engagement• Initial focus across Facebook, Instagram and YouTube
Influencer Partnerships
• Store ambassadors to drive trails• On going 12 month program• Highly selective & qualitative focus
• Educate the public on “Active Hemp”• Generate positive stories for category• Build positive WOM, trust & credibility
Malia Manuel is the face of the Oki product line • Youngest female to win the US Open of Surfing (2008) • She has 200k Instagram followers, 110k on Facebook• Embodies the idea of living natural, healthy, plant
based lifestyle• Part of the Oki launch campaign
Social Media
Sampling Public Relations
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Phivida | January 2019 232323
FEELOKI.COM
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OUTDOOR
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CONTENT
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Executed Product Pipeline
Tinctures
Flavor Infused Water
Ice Tea
Prospective Product Lines
Expanded Flavor Offering (Beverage & Tinctures)
Functional Beverage (Protein Drink, Teas,
Kombucha, etc.)
Food Products Lifestyle Products
PRODUCT OPPORTUNITIES
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Phivida | March 2019 27
MANAGEMENT TEAM
Former President of Red Bull Canada and global Chief Marketing Officer Merrell Outdoors Former Chief Executive Officer of Beneath Apparel, and senior executive Adidas, Blue Goose (organic
foods) and Salomon Expertise in driving new marketshare and revenue growth via multi-channel DTC
and distribution management strategies
James Bailey | President & CEO
Bachelor of Commerce Marketing Management University of Otago
Specializing in CPG brand equity development, experiential and aspiration/endorsement marketing
Former Chief Marketing Officer Samsung NZ, Former CMO Microsoft NZ, Former Director of Marketing Red Bull Canada
Michael Cornwell | Chief Marketing Officer
Doug Campbell | Chief Commercial Officer
Former Director of National Accounts Stoli Group
Former Director of Sales Red Bull North America
Accomplished Senior Sales and Marketing Management Professional with over 20 yearsKey Account Retention and Major Brand Management expertise
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Phivida | March 2019 28
Greg McCauley | Senior Vice President, Distribution
Over 30 years’ experience in the consumer products industry with major brands such as Jägermeister, Muscle Milk and Red Bull
Vice President and General Manager of Mast Jägermeister, responsible for sales and distribution in 18 U.S. states and Canada
Several years at Red Bull North America where he was responsible for a distributor network comprising of 375 sales territories and 500 employees with sales in excess of US$150 million
Experienced financial controller, public companies audits and financial statements to GAAP and IFRS +10 with companies in various industries ranging from private companies to junior start up companies Chartered
Accountant designation through the Institute of Chartered Accountant British Columbia Bachelor of Business Administration, Diploma in Accounting – Kwantlen University
Founder and President of GVK Group Chartered Accountant
George Kovalyov, CA | Vice President, Finance
MANAGEMENT TEAMCarmelo Marrelli, CPA, CA, CGA | Chief Financial Officer
+25 years of experience in executive financial management for publicly traded companies Principal of Marrelli Support Services Inc., a firm that delivers accounting and regulatory compliance services to
listed companies on the Toronto Stock Exchange (TSX), TSX Venture Exchange (TSX-V) and the Canadian Securities Exchange (CSE), Chartered Professional Accountant (CPA, CA, CGA) and a member of the Institute of Chartered Secretaries
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Phivida | March 2019 29
CAPITAL STRUCTURE
As at January 31, 2019
IssuedCommon shares 62,142,463Warrants 4,133,713Share Options 8,653,750Fully Diluted 74,129,926
Current cash position $ 11,800,000Fully diluted cash position $ 24,126,760
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1. Well-positioned to build share in large and fast-growing markets
2. Two distinct brand offerings to address health supplement and functional food and beverage markets
3. Launching OKI and Vida+ product lines in USA, supported by extensive consumer research and testing
4. Poised to enter Canadian cannabis beverage market with proven brands
5. Entrepreneurial management team with a track record of success in product innovation and marketing
INVESTMENT HIGHLIGHTS
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Contact Info 422 Richards Street, Suite 170
Vancouver, BC, V6B 2Z4
[email protected]+1 (844) 744-6646 ext. 2
@Phivida