8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

1/16

An emerging approach for

strategy evaluation in fuel cell

development

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

2/16

Definition of the fuel cell

Fuel cell: it needs a type of fuel to maintainits electrical power and its fuel is hydrogen.

types of fuel cells:1. alkaline

2. phosphoric acid (PAF!

". molten car#on ($F!

%. solid o&ide ('F!). proton e&change mem#rane (P*$F!

+. direct methanol fuel cells (D$F!

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

3/16

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

4/16

Fuel cell research pro,ects in

-aiwan

-/

hung0'han nstitute of 'cience and

-echnology (''-!

nstitute of uclear *nergy /esearch

(*/!

uan 3e 4niversity

Asia0Pacific Fuel ell orp (APF!

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

5/16

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

6/16

-hree steps of creating the

research model

the description of the scenarios in fuel

cell development

the design of a tree structure that has

multi aspects of future development

and criteria of encountered difficulties

the process of 5uestionnaire design6survey and evaluation

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

7/16

-he evaluation of criteria

weights

7 professionals from industry6 + government policy decisionmakers6 ) professors from academia6 ) researchers fromresearch institutes

A8P: the first tier is the goal6 which is the final target. -he

second tier is the aspect of ma,or issues for analysis. -he lasttier has many o#,ectives9criteria6 classified into 1" items.

-he weights determined #y A8P are calculated #ased on therelative paired data surveyed #y the research team.

Fuy set theory: this theory provides the fuy research witha very strong foundation to study the pro#lems of uncertainty

and some very o#,ective arguments. Fuy multiple criteria decision making (F$D$! theory

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

8/16

Fuel ellFuture

Development

/;D

-echnology

8uman

/esource

$arketing

*-?* A--/=4-*'

nsufficient /;D nvestment

-echnology =ottleneck

eeds /;D Alliance

ed -echnology -ransfer

nsufficient /;D manpower

eeds professionals

incu#ationnsufficient mass production professionals

-he threats from alternative products

8igh production cost (immature

market!eeds to integrate the information and

its circulation among industries6

academia6 research institutes and

governments

'mall domestic market sie

?ery unclear government policy

Pu#lic has no sufficient knowledge

that need educational promotion

eed ta& incentives and other incentive

measures

eeds low interest loan

eeds improvement on the container

sie and its sealing system

/-*/A / *4-*/*D

DFF4@-*'

1. ncrease /;D #udget and transfer

technology from overseas

2. arefully select the niche productsand its applications

". Financial aid to new users

%. 'ponsor to #uild infrastructure and

ta& aid

). -a& incentives and other incentive

measures

+. @ow interest loan

. Prepare the product standard and

safety regulations9esta#lishcertified testing center

B. *sta#lish national program and

enhance coordination and

promotion mechanism

7. Policy or regulations for clean

energy

1C. /e0enforce education training

promotion and demo

11. -rain marketing ; planningprofessionals

12. *fficiently manage #usiness

strategies

1". Develop demo operating one or

system with financial support

Priority list of industrial development in

-aiwan: motorcycle6

information9communication9consumerelectronics6 automo#ile6 power

generation e5uipment

'-/A-*

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

9/16

-he steps under A8P for the

policy decision process

developing a matri& system for the

paired data comparison

developing eigenvalue and priority

vector

consistency evaluation

calculating the weighting of the

hierarchy structure

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

10/16

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

11/16

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

12/16

-he top five encountered

difficulties or pro#lems

ndustry

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

13/16

Priority product list

ndustry

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

14/16

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

15/16

onclusions and suggestions

(292!

-he priority of the strategic actions:

1.

8/9/2019 An Emerging Approach for Strategy Evaluation in Fuel Cell Development

16/16

Follow up research suggestions

Future research can further analye

the factor under each criteria

integrating with fuy measure tocalculate the E value6 representing its

intervals of properties for su#stitution6

independency and complementary.