An Effective Executive Summary · An Effective Executive Summary ... An Effective Executive ....
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An Effective Executive Summary
Transcript of An Effective Executive Summary · An Effective Executive Summary ... An Effective Executive ....
An Effective Executive Summary
Cover Page
Company Overview
Market Description
Product or Service
Sales & Marketing Strategy
Team and Student Involvement
Brief Financial Summary
Components of the Summary
Name of new business
Names of team members
Contact information
Date of plan
Cover Page
What does the company do?
What problem is it solving?
History of background of company
General business model/strategy
Company Overview
Market Description
Overall size and growth of market
Current trends relevant to business
Evaluation of major competitors
Overall competitive advantage
Description of product/service
Current stage of development
How product or service meets the needs of potential buyers
Prices and costs for the product
Product or Service
Sales & Marketing Strategy
Channels for product distribution
Sales and marketing strategies
Target customers and/or companies
Key partnerships and relationships
Members of the management team
Specific role of each team member
Contribution of student members
Team and Student Involvement
Brief Financial Summary
Sources of funding for the launch
Cost and price of product or service
Expected revenue, costs and earnings over the first two years of business
