An ARM Case Study

7/29/2019 An ARM Case Study

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Fuelling the digitalrevolution

An ARM case study


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Opening stuff

Submitted to:.


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Technology Industry

What is the Technology Industry? businesses such as high-tech

manufacturing, communications services,

and software and computer-related

services.

provides the basis for chip production,

information and communication systems,

and computer systems.


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Digitization

Digitization is the process of

converting information into a digital

format

Digitizing information makes it easier

to preserve, access, and share.


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ARM Overview

Multinational semiconductor

and software design company

Was founded as Advanced RISC

Machines (ARM), a joint

venture between Acorn Computers,

Apple Computer and VLSI Technology

Founded in 1990


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Company Highlights

The worlds leading semiconductor IPcompany

Over 20 billion ARM based chips shipped to

date 800 processor licenses sold to more than 250

companies

Royalties received on all ARM-based chips

Gaining market share in long term seculargrowth markets

ARM revenues typically grows faster thanoverall semiconductor industry revenues


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Business Model

ARM only licenses its technology as

intellectual property (IP)


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Market Shares

95% in smartphone market

10% in mobile computers

35% in digital TVs and set-top boxes


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ARM Applications

Automotive

Consumer Entertainment

Imaging

Industrial

Mass Storage

Networking

Security


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Automotive

Safety features

Application processors

Multimedia System IP


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Consumer Entertainment

Variety of applications

Minidiscs

MP3 players

Video game applications


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Imaging

Digital cameras

Scanners

Desktop printers


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Industrial

Equipments

Machinery

Domestic appliances


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Mass Storage

Memory chips

HDD

SSD (Solid state disks)


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Networking

Home networking platforms

ARM11 MP

Cortex A9


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Issue 1:

The Nature of Industry

Fast-moving

Survival for theinnovative

Emphasis on intellectualproperty


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Issue- 2:

Competition

Focus on R&D

Create products for a diversemarket

High customer focus

Knowledge based economy


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Issue 3:

Imitation of technology

product-orientated

approach

market-orientated

approach

Respondingto competitorproducts

Changes intechnology


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Issue 4:

Organizational Capacity

Partnership

Organizational culture

Booming Applications market


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Success Factor 1:

Intellectual Property

Knowledge-based economy

Capabilities of business determine

success

Develops intellectual property

Scientific research and development

Ideas and market understanding

Highly-sophisticated designs

Innovative digital products


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Success Factor 1:

Intellectual Property

Licensing

Authorizing others to use the technologies

Has redefined the ways in which

microprocessors are designed, produced

and sold.

Reusability all ARM Powered chips are based upon

the same architecture


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Success Factor 2:Partnerships and Business Model

Joint research and development

programs with Universities

Companies

Other organizations

Draws profit from

Licensing Fees

Sale of supporting technology and development

systems


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Micro level- Employees are motivated

to initiate a cause and form

collaborations

Macro level- Collaboration with other

organizations

Has facilitated a global community andencouraged growth


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Development tool partners

Have greater confidence in silicon

Faster time-to-market


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Success Factor 3:

Total Customer Focus

Each of the partner make valued

contribution

Help customers develop highly-focused

consumer products

Provide a route to get ideas to the market

quickly and efficiently


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Success Factor 4:Participative Working Environment

Smaller units

More value on people

Empowered decision-making

Encourages generation of ideas

Ambitious goals are met by ambitious

people


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Delivery of Results that Benefit ARM

Teamwork and Selflessness

Constructive Pro-activity Partner and Customer Focus

Responsiveness

Innovation Personal Development

Success Factor 4:Participative Working Environment


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Success Factor 5

Root-level R&D Investment

A range of products that drive key

applications across a variety of diverse

markets. Reusability- All chips are based upon the

same architecture


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Recommendations

Communication with the end-consumers

Emphasize on processing speed

Make careful acquisitions andpartnerships

Collaborate with more players in the

market

Recruit from universities

Worldwide recruitment


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Thank You

An ARM Case Study

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