An Agronomist's Unexpected Path to UX Design
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Transcript of An Agronomist's Unexpected Path to UX Design
An agronomist’s unexpected path to UX Design
EURO IA 27-29 Sept 2012, Rome Raffaella Roviglioni @raffiro
Who am I?
Why this presentation?© Charles Budd
Which skills?
© FiBL
© Unitus
“User research, ethnography, is a state of mind that can infuse, inform and inspire
the design process and beyond” Will Evans (@SemanticWill)
User research
Field work!
Gathering stories
I had a dream
The daily interviews
Woman to woman
Be aware of the cultural contextYou need a helping hand
The script
The field guide is a plan!Help people answer your questions
It’s never over
Explore outside main targetBe open to surprises
The evaporation pan
People don’t do what they say!
Italian elder farmers
Embrace expectationsThe setup is not up to you!
© Unitus
Build rapportGet the story out
A real war story
Evaluating farmers
Limited timeframe
Obstacles
A quick fix
Improvise!
Seize the moment
“The Element is the place where the things we love to do and the things we are good at come together” Ken Robinson
The journey to our passion
My Element
Special thanks to: Rome UX Book Club, for support and inspiration Steve Portigal, for his lessons and the war stories
[email protected]@raffiro
“Never underestimate the vital importance of finding early in life the work that for you is play”
Ken Robinson,“The Element: How finding your passion changes every thing”
Thank you!