AMW Mediadaten 2013 USA - Automotive News · Feb 5 to 7 Tire Technology Expo, Cologne Feb 8 to 11...

2013MEDIA KIT

www.automobilwoche.de

A Publication

GERMANY

AMW_Mediadaten_2013_USA 23.10.2012 13:43 Uhr Seite 1

The concept

Automobilwoche currently ranks among the 25 top-selling B2Bpublications on the German market.* It all began some ten years ago

with a simple idea – to make a newspaper for the entire auto industry.Today, Automobilwoche’s activities span a variety of communication channels and

platforms – with the goal of effectively reaching decision makers and opinion leaders in theautomotive industry. These include leading congresses for top management, trade conferencesand VIP receptions; running internet portals; issuing newsletters and special reports; and publishing a news app and a new, user-friendly e-paper for iPads.

Within Automobilwoche’s broad offering, the print edition serves as the flagship publication: a must-read for everyone in the automotive business. It’s published every 14 days, always onMondays, and has a paid circulation of more than 15,000. What’s more, the newspaper is writtenby a highly qualified team of journalists with distinguished industry expertise. They report onwhat’s happening in the automotive world – in a critical and independent way. A number ofleading media and news agencies regularly cite exclusive reports fromAutomobilwoche, making it the most-quoted automotive-industry publication inGermany.

The Automobilwoche Kongress in Berlin is a highlight of the automotive industrycalendar in Germany. With outstanding speakers and attendees from seniormanagement, the event is an important forum for networking across the sector.Another must is the annual Automobilwoche Konferenz, where the industry’s hottopics take center stage.

Automobilwoche is firmly established as an influential title at automobile manufacturers, suppliers and dealerships. Our audience – including readersof the print publication, website visitors and conference attendees – arethe movers and shakers of the automotive world. Automobilwoche givesyou access to this select target group – in print, online and in person.

Helmut KlugerPublisher

* Source: werben&verkaufen 14/2012, ranking of specialist magazines


Owners, directors,branch managers (74.2%)Sales managers,finance managers (12.8%)Customer service managers,spare parts/accessories (11.7%)Other (1.3%)

OEMs 14,207Vehicle manufacturers 8,308Suppliers 5,899

Car dealers 14,915Franchisees, independent dealers 13,167Manufacturer-owned dealerships 924Spare part distributors and resellers 824

Service providers 1,025Development, design 556Consultants, financial analysts 288Media, industry associations 181

Circulation and readership

CirculationAutomobilwoche’s readershipconsists of movers and shakers at car manufacturers, suppliers and dealers. With a circulation of about 30,000, the publication reaches decision-makers in all areas of the automotive industry.

I. OEMs/Service providersVehicle manufacturers, suppliers and service providers

a) By positions:

Management/finance (14.4%)Development/engineering/design (43.8%)Procurement/sourcing (6.1%)Production/logistics (10.3%)Sales/marketing (16.9%)Consulting/IT (7.6%)Other (0.9%)

Print run*:

31,047Total circulation*:30,147

Total paid circulation:15,803

Circulation audit:IVW, 2nd quarter, 2012

*according to the IVW survey, 2nd quarter, 2012

II. Car dealersFranchisees, independent dealers, manufacturer-owned dealerships, spare part distributors and resellers

b) By functions:14.4%2,193

43.8%6,672

6.1%929

10.3%1,569

16.9%2,574

7.6%1,158

0.9%137

11.7%1,745

74.2%11,067

12.8%1,909

1.3%194

C-level executives, managing directors, owners 17.1% 2,605Directors, plant managers, divisional managers 36.4% 5,544Production managers, department managers, branch managers, project leaders 44.8% 6,824Other decision-makers 1.7% 259


2013 editorial calendar

Dates, deadlines and editorial focusIssue Trade showsContent / specialsCopy

deadlineOn-saledate

1/2

Febr

uary

May

June

January 7 Dec. 21, 2012 North American International Auto Show

4 February 4 January 18 The development of dealer networks: Success strategies in auto sales

6 March 4 February 15

Drivetrain: Ideas for tomorrow’s mobility needs 5 February 18 February 1

Guide to the International Motor Show Geneva

7 March 18 March 1 Automotive design trends

8 April 2 March 15 Classic cars:Growth market for dealers and suppliers

9 April 15 March 28 Success factors in production: Trends in factory organization and plant engineering

10 April 29 April 12Opportunities for advanced driver assistance systems: The demand for safe and user-friendly systems is growing

11 May 13 April 26Automotive development solutionsTop 25 engineering service partners

12 May 27 May 10Automotive IT: Process and enterprise software in production, development and salesGuide to top 25 IT service providers in Germany

13 June 10 May 24New materials in automotive engineering: Challenges for development, production and after-sales

3 January 21 January 4 Wheels and tires: Stepping up innovation inclimate protection, comfort and safety

14 June 24 June 7 Finance & insurance

Jan 14 to 27 NAIAS, DetroitJan 15 to 17 Automotive News World Congress, DetroitJan 16 to 19 AutoZum, Salzburg

Feb 1 to 3 Automobilmesse, Erfurt

Feb 5 to 7 Tire Technology Expo, CologneFeb 8 to 11 NADA, OrlandoFeb 13 to 14 elektro:mobilia, Cologne

Feb 19 to 21 LogiMAT, StuttgartFeb 26 to 28 embedded world, Nuremberg

Mar 22 to 24 Auto Messe, SalzburgMar 29 to 7 Apr New York International Auto Show

Apr 16 to 18 SAE World Congress, Detroit

Apr 8 to 12 Hannover Messe/MobiliTec, HanoverApr 10 to 14 Techno Classica, EssenApr 11 to 14 AMITEC, Leipzig

May 14 to 16 PCIM Europe/Sensor+Test, NurembergMay 14 to 17 CONTROL, StuttgartMay 16 Automobilwoche Konferenz, Munich

June 12 to 14 Automotive News Europe Congress, Istanbul

June 28 to 30 Tuning Expo, Saarbrücken

June 4 to 6 Automotive Expo (Testing, Interiors, Engine,Components, Vehicle Dynamics), Stuttgart

June 4 to 7 transport logistic, Munich

Mar 5 to 7 EMV, StuttgartMar 5 to 9 CeBIT, HannoverMar 7 to 17 International Motorshow, Geneva

Mar

chAp

rilJa

nuar

y


2013 editorial calendar

26 December 16 November 29 Review 2013 and outlook 2014

Dates, deadlines and editorial focus

19 September 9 August 23 IAA: Guide to the Frankfurt Motor Show

20 September 23 September 6 Automotive logistics: Greater efficiency in the supply chain

23 November 4 October 18

Automotive electronics and infotainment

24 November 18 October 31 Automobilwoche Kongress special coverage

21 October 7 September 20 New technologies for sustainable mobility

22 October 21 October 4

15 July 8 June 21Success strategies for component manufacturers Top 100 suppliers

16 July 22 July 5 The auto industry in eastern Europe: Automotive engineering and sales

17 August 5 July 19Automotive remarketing: Best practice strategies for increasing profits in car dealerships

18 August 19 August 2 Careers: Training and staff development as keys to success

Oct 7 to 10 Motek, StuttgartOct 8 to 10 econfleet, MünsterOct 15 to 17 eCarTec/Materialica, MunichOct 16 to 20 Equip Auto, ParisOct 16 to 23 K 2013, Düsseldorf

Nov 26 to 28 SPS IPC Drives, NurembergNov 26 to 29 Euromold, FrankfurtNov 30 to Dec 08 Essen Motor Show

Nov 5 to 6 Automobilwoche Kongress, BerlinNov 5 to 8 BLECHexpo, Stuttgart

Sept 12 to 22 IAA, Frankfurt Sept 16 to 21 EMO, Hanover

Augu

stO

ctob

erN

ovem

ber

Dec

embe

r 25 November 15December 2

Automotive interiors: New trends in design and operation

Issue Trade showsContent / specialsCopydeadline

On-sale date

July

Sept

embe

r

Service and parts market review


Advertising rates, no. 12Valid from September 1, 2012

Standard advertisement formats

Two fifth pagewidth: 99mmheight: 377mm

Two fifth page with bleed*width: 114mmheight: 403mm

Fifth pagewidth: 47mmheight: 377mm

Fifth page with bleed*width: 62mmheight: 403mm

Third pagewidth: 255mmheight: 122mm

Third page with bleed*width: 285mmheight: 130mm

Quarter pagewidth: 255mmheight: 90mm

Quarter page with bleed*width: 285mmheight: 97mm

Half junior page horizontal/verticalwidth: 195mm/95mmheight: 139mm/283mm

Half junior page hor./vert. with bleed*width: 210mm/105mmheight: 146mm/297mm

Two

fifth

pag

e

Fift

h pa

ge

Third page Quarter page

Half juniorpage

horizontal

vert

ical

Two page spread Two page spread with bleed*width: 540mm width: 570mmheight: 377mm height: 403mm

Double junior page Double junior page with bleed*width: 414mm width: 420mmheight: 283mm height: 297mm

Full pagewidth: 255mmheight: 377mm

Full page with bleed*width: 285mmheight: 403mm

Junior pagewidth: 195mmheight: 283mm

Junior page with bleed*width: 210mmheight: 297mm

Half pagewidth: 255mmheight: 185mm

Half page with bleed*width: 285mmheight: 200mm

Half page

Full pageJuniorpage

Two page spread

Doublejunior page

*For bleed ads, please add 3mm on sides, top and bottom.

(Four-color process rates including frequency discounts and bleed)

1x Frequency Bleed rateFull page €8,390 €839Junior page €6,360 €636Half page €5,190 €519Two fifth page €4,250 €425Half junior page horizontal €3,470 €347Half junior page vertical €3,470 €347Third page €3,450 €345Quarter page €2,560 €256Fifth page €2,140 €214

Frequency discounts

3x 6x 9x 12x 18x 24x5% 10% 12.5% 15% 17.5% 20%

Standard color €520Four-color process €1,560

Applicable on black&white rate non-bleed

Display advertising rates €Frequency 1x 3x 6x 9x 12x 18x 24x

Full page €10,789 €10,370 €9,950 €9,740 €9,531 €9,321 €9,111Junior page €8,556 €8,238 €7,920 €7,761 €7,602 €7,443 €7,284Half page €7,269 €7,010 €6,750 €6,620 €6,491 €6,361 €6,231Two fifth page €6,235 €6,023 €5,810 €5,704 €5,598 €5,491 €5,385Half junior page horizontal €5,377 €5,204 €5,030 €4,943 €4,857 €4,770 €4,683Half junior page vertical €5,377 €5,204 €5,030 €4,943 €4,857 €4,770 €4,683Third page €5,355 €5,183 €5,010 €4,924 €4,838 €4,751 €4,665Quarter page €4,376 €4,248 €4,120 €4,056 €3,992 €3,928 €3,864Fifth page €3,914 €3,807 €3,700 €3,647 €3,593 €3,540 €3,486

Black&white rates non-bleed € Color rates €


Mechanical data/contacts

Contacts

Millimeter rateValid for ads of a non-standard format

mm rate: €6.05Column widths: 1 column 48mm, 2 columns 99mm, 3 columns 150mm, 4 columns 203mm, 5 columns 255mm

Special positioning (on request): 10% on black & white rate non-bleedOutside back cover (full page only): 20% on black & white rate non-bleed

Mechanical dataTrim Size: 285mm x 403mmLive/Type Area: 255mm x 377mmColumns: 5 columns, 47.4mm eachBleed Size: 285mm x 403mm (+ 3 mm cutoff, sides, top and bottom)Printing: Offset printing, wire stitching

Digital MediaManuela BordbarkhouE-mail: [email protected]

Additional charges (not discountable)

Subscription price: Annual subscription: 128 euros, exclusive of delivery costs (as per September 2012)Publishing house and editorial team: Crain Communications GmbH, Technopark, Argelsrieder Feld 13, 82234 Oberpfaffenhofen, Germany Tel.: +49 (0)8153 9074-00, Fax: +49 (0)8153 9074-26, E-mail: [email protected] Board: Keith E. Crain, Peter Brown, Helmut Kluger, William A. MorrowPrinted by: ADV SCHODER, Augsburger Druck- und Verlagshaus GmbH, Aindlinger Strasse 17–19, 86167 Augsburg, GermanyPublication frequency: Mondays, every 14 days, see editorial calendar

Europe:

Thomas Heringer . . . . . . . . . . . . . . . . . . . . . . .Phone +49 (0)8153 9074-04Sales and Marketing Director . . . . . . . . [email protected]

Alexandra Pethke . . . . . . . . . . . . . . . . . . . . . .Phone +49 (0)8245 967497Sales Manager, Southern Europe/ . . . . . .Fax +49 (0)8245 967498South Germany . . . . . . . . . . . . . . . . . . . . . . . . [email protected]

Christoph Weiß . . . . . . . . . . . . . . . . . . . . . . . .Phone +49 (0)8153 9074-63Sales Manager, Northern Europe/ . . . . . [email protected] Germany

Annette Meiners-Langs . . . . . . . . . . . . . . . .Phone +49 (0)8153 9074-33Sales Manager, Recruitment/ . . . . . . . . . [email protected] and North Germany

Manuela Bordbarkhou . . . . . . . . . . . . . . . . .Phone +49 (0)8153 9074-09Sales Support/Production . . . . . . . . . . . . . .Fax +49 (0)8153 9074-25 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [email protected]

Georg Linder . . . . . . . . . . . . . . . . . . . . . . . . . . . .Phone +49 (0)8153 9074-72Circulation Manager . . . . . . . . . . . . . . . . . . . [email protected]

Jörg Hunner . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Phone +49 (0)8153 9074-14Production Manager . . . . . . . . . . . . . . . . . . . [email protected]

North America:

Detroit:

Russ Procassini . . . . . . . . . . . . . . . . . . .Phone 1-313-446-0350 Regional Sales Manager . . . . . . . . . . . . . . . [email protected]

Karen Rentschler . . . . . . . . . . . . . . . . .Phone 1-313-446-6058 Regional Sales Manager . . . . . . . . . . . . . . . [email protected]

Jerry Salame . . . . . . . . . . . . . . . . . . . . . . .Phone 1-313-446-0481 Regional Sales Manager . . . . . . . . . . . . . . . [email protected]

New York:

Scott Ghedine . . . . . . . . . . . . . . . . . . . . .Phone 1-212-210-0126 Regional Sales Manager . . . . . . . . . . . . . . . [email protected]

Henry Woodhouse . . . . . . . . . . . . . . .Phone 1-212-210-0125 Regional Sales Manager . . . . . . . . . . . . . . . [email protected]

Los Angeles:

Taren Zorn . . . . . . . . . . . . . . . . . . . . . . . . .Phone 1-310-426-2416 Regional Sales Manager . . . . . . . . . . . . . . . [email protected]

Data requirements:60 screen. Advertisements are only accepted in digital format. PDF files must besent with printed proofs, PDF standards PDF/X-1a (2001) or PDF/X-3 (2002). Nowarranty is accepted for other data formats. Full-color printing is only possible withEuroscale DIN 16539 (black, cyan, magenta, yellow). Non-standard colors (HKS orPantone) must be converted to Euroscale. Please enclose an original-size printoutfor verification purposes. We also require a true-color proof for color verification.

For detailed specifications, please refer to:www.craincom.de

(Cost of the ad = no. of columns x height in mm x mm rate)


Congress

The annual top event forGermany´s auto industryThe Automobilwoche Kongress attracts top-level executives and decision-makers from throughout the industry. Sponsoring gains unparalleled access to this influential audience. With various levels of sponsorship available, there is an integrated package well-suited for your business objectives.

Sponsorship OpportunitiesDepending upon the sponsorship level, benefits may include:

• Complimentary registrations • Seating at the head tables at the gala dinner• Logo on marketing materials, congress website, and at the event• Promotional materials distribution• Display space at the event• Full-page advertisement in the congress program

© W. Schüring

Crain Communications GmbHArgelsrieder Feld 13 · 82234 Oberpfaffenhofen · GermanyPhone: +49 (0) 81 53 - 90 74 09 · Fax: +49 (0) 81 53 - 90 74 25Email: [email protected]

Hier sind die News.

Automobilwoche is regularly cited in leading German print, radio, TV andInternet media. Our news makes thenews – which makes Automobilwoche a powerhouse for successful advertising.

www.automobilwoche.de


AMW Mediadaten 2013 USA - Automotive News · Feb 5 to 7 Tire Technology Expo, Cologne Feb 8 to 11...

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