Amusement Park in Amusement Park in BangladeshBangladesh

Visitors Evaluation(Fantasy Kingdom)

• About Fantasy Kingdom:

a. Fantasy Kingdom brings a little bit of Disneyland to Bangladesh.

b. It is not only the amusement parrk but also an importent tourist spot in our country.c. Located on the Dhaka-Ashulia Highway, the park is just outside the city center of Dhaka.d. This amusement park contains different kinds of rides for fun and entertainment.e. It also hosts different kinds of entertaining programms in various occassions.

Mission and Vision of Fantasy Kingdom:a)Providing best and amusing entertainment in cheap way than the other fountries.b)By increasing tourist attraction, helpig bangladesh in tourism.c)This amusement provides various kinds of rides that can be choose by the visitors to entertain themselves because the theme of our amusement park is `Fun for Whole Famili´.d)There are fun not only for childs but also for adults.

Core StrategiesFantasy kingdom now offers 1500 feet long roller coaster, a big flume ride, Santaramaria Viking ship, Arabian flying carpet, racehorses, crazy bumps, a big video game arcade etc.

History of Fantasy Kingdom

•Fantasy Kingdom is the first theme park in Bangladesh. The park is located in Ashulia around 30 mins outside of central Dhaka. Concord was looking to address the problem of lack of entertainment and tourism facilities in the country. It was opened in 2002; it was completed in an amazing 10 months. •Fantasy Kingdom, the largest theme park in the country. It is a magical kingdom of fun and excitement. The landscape exudes that Old World charm, with gardens, fountains, statuettes, pillars and walkways that belong to a Lost Kingdom. The best of sculptors and landscape artists from around the world and Bangladesh have worked to invoke the spirits of this lost magical world. Their beauty will dazzle your eyes.

Major Competitor1.Theme Parks2.Nondon Parks3.Wonderland4.Shishu Park

Organizational Structure

Recent performance of Fantasy Kingdom

•Concord Group Chairman SM Kamal Uddin and other guests seen with the recipients of Fantasy Kingdom Scholarship Programme-2010 at its distribution ceremony on Fantasy Kingdom Park premises at Ashulia recently.

Advertising/Positioning Evaluation1.They will provide a colorful Ride in front of the Fantasy Kingdome main gate.2.They will distribute our leaflets through local new paper hawker to aware people about our product and service inside the park.3.They will also post colorful banners.4.They will place our advertisement through local cable operator line5.They will launch a website which will help to spread our entertainment zone.6.They have also plan to online marketing by opening Facebook group and pages, and social link building and book marking within our demographic and geographic area.7.They will sponsor the National Anti-Drug Concert with Protom Alo, Banglalink Music Fest, Close Up -1 Event, Eid Reunion event from where many potential customers will come to know about our theme park zone.

Advertising/Positioning Evaluation1.They will provide a colorful Ride in front of the Fantasy Kingdome main gate.2.They will distribute our leaflets through local new paper hawker to aware people about our product and service inside the park.3.They will also post colorful banners.4.They will place our advertisement through local cable operator line5.They will launch a website which will help to spread our entertainment zone.6.They have also plan to online marketing by opening Facebook group and pages, and social link building and book marking within our demographic and geographic area.7.They will sponsor the National Anti-Drug Concert with Protom Alo, Banglalink Music Fest, Close Up -1 Event, Eid Reunion event from where many potential customers will come to know about our theme park zone.

Advertising Media1.Protom Alo,2.Banglalink Music Fest,3.Close Up -1 Event4.TV advertising5.Newspapers advertising

Product ProfileThrilling rides (giant Splash, Roller Coaster, Flying Carpet, Bumper Cars, Santa Maria… and many more!), restaurants with a variety of foods and drinks, shopping arcade and amazing landscaping with dinosaurs, rock gardens, bubble pools, etc. fun for the whole family whatever your age…

UsesIt is not only amusement park. It is also uses shooting spot, picnic spot and as well as event spot.

The Topic DefineAmusement park and theme park are terms for a group of entertainment attractions and rides and other events in a location for the enjoyment of large numbers of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults.

The Topic DefineAmusement park and theme park are terms for a group of entertainment attractions and rides and other events in a location for the enjoyment of large numbers of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults.

Marketing Mix-A-Theoretical ReviewCombination of marketing elements used in the sale of a particular product. The marketing elements center around four distinct functions, sometimes called the Four Ps: product, price, place (of distribution), and promotion. All these functions are considered in planning a marketing strategy, and any one may be enhanced, deducted, or changed in some degree in order to create the strategy necessary to efficiently and effectively sell a product.

Marketing Mix-A-Theoretical ReviewCombination of marketing elements used in the sale of a particular product. The marketing elements center around four distinct functions, sometimes called the Four Ps: product, price, place (of distribution), and promotion. All these functions are considered in planning a marketing strategy, and any one may be enhanced, deducted, or changed in some degree in order to create the strategy necessary to efficiently and effectively sell a product.

Definition of ProductsIn general, product may refer to a single item or unit, a group of equivalent products, a grouping of goods or services, or an industrial classification for the goods or services.

Definition of ProductsIn general, product may refer to a single item or unit, a group of equivalent products, a grouping of goods or services, or an industrial classification for the goods or services.

Definition of PriceIn ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services.

Definition of PriceIn ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services.

Definition of PackagingPackaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.

Definition of PackagingPackaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.

Definition of PromotionAn activity, such as a sale or advertising campaign, designed to increase visibility or sales of a product. Elevating the position of an employee in the hierarchy. Promotion represents all of the communications that a marketer may use in the marketplace.

Definition of PromotionAn activity, such as a sale or advertising campaign, designed to increase visibility or sales of a product. Elevating the position of an employee in the hierarchy. Promotion represents all of the communications that a marketer may use in the marketplace.

Definition of Place/DistributionIn marketing mix, location of the market and means of distribution used in reaching it. Distribution (Place) Decisions Distribution is about getting the products to the customer.

Definition of Place/DistributionIn marketing mix, location of the market and means of distribution used in reaching it. Distribution (Place) Decisions Distribution is about getting the products to the customer.

Analyzing the present marketing mix of the Fantasy KingdomGet the Fun of Fantasy Kingdom

Identifying the factors for Enhancing customers attractionIn its support to the amusement industry, Fantasy Kingdom all of its expertise in areas of mechanical systems, cable systems, hydraulics, pneumatics, hydro-dynamics, electrical systems, control systems, structures and human factors. Knowledge gained from experience in the aerospace, industrial, transportation, and consumer products safety arenas provides a strong support base to theirs technical experts for providing assistance to the amusement industry.•Traditional accelerometer testing to understand the bio-mechanical loads imparted to the riders.•Systems level analysis of rides and attractions to identify potential failure modes and operating hazards so they may be controlled in the design.

Theoretical perspectiveTourism plays an important role in Bangladesh is full of natural attractive place as well as privately constructed tourism place.People are far away from the natural tourists spot due to tremendous urbanization in the major cities. Urban people also hardly manage their time to visit natural tourists spots of place except some artificial made lake, forests, parks and importantly amusement parks. The amusement park concept is new in Bangladesh and specially four parks have been established by the private owned company named Fantasy kingdom, Nandon Park, Wonder Land in Dhaka city and Foys Lake in Chittagong city.

Theoretical perspectiveTourism plays an important role in Bangladesh is full of natural attractive place as well as privately constructed tourism place.People are far away from the natural tourists spot due to tremendous urbanization in the major cities. Urban people also hardly manage their time to visit natural tourists spots of place except some artificial made lake, forests, parks and importantly amusement parks. The amusement park concept is new in Bangladesh and specially four parks have been established by the private owned company named Fantasy kingdom, Nandon Park, Wonder Land in Dhaka city and Foys Lake in Chittagong city.

Specific Objectives•To analyxe the demographic information to the sample tourists form the amusement park.•To find out the factors that induce the sample visitors to visit the amusement park.•To understand how the tourists how the tourists perceive the sample amusement park as an amusement or recreation place.

Specific Objectives•To analyxe the demographic information to the sample tourists form the amusement park.•To find out the factors that induce the sample visitors to visit the amusement park.•To understand how the tourists how the tourists perceive the sample amusement park as an amusement or recreation place.

Broad ObjectiveOn the other hand the study revealed the basic information relating to the sample amusement park, demogrophical analysis of sample tourists, reasons for visiting this spot and various perception analysis of the sample tourists.

Broad ObjectiveOn the other hand the study revealed the basic information relating to the sample amusement park, demogrophical analysis of sample tourists, reasons for visiting this spot and various perception analysis of the sample tourists.

Objective of the Study

MethodologyThe study covered one sample amusement park which is situated near Dhaka city of Bangladesh. Though the amusement park or theme park concept is new in Bangladesh, people are showing very much interested on this type of park. Essential information and data have been collected from the officials of the sample organization through the direct interview method by using structured questionnaire.

Research DesignSample frame The sample frame of this study consists of the Visitors of Fantasy kingdom. The sample frame was derived from the visits of theme park. Those visitors are visits two times in a year in the theme park basically I take my sample from this kind of visitors.

Sample frame The sample frame of this study consists of the Visitors of Fantasy kingdom. The sample frame was derived from the visits of theme park. Those visitors are visits two times in a year in the theme park basically I take my sample from this kind of visitors. Age Range of the sample visitors:

The following table and graph are showing the are range of sample tourists who are frequently visiting this park for themselves and family. All ages of people can enjoy this place.

Different types of rides are available for different ages of people.Table 1: Age range of the sample visitors

Source: Field Survey

Age 3—12 12—20 20—30 30—40 40+Number of

respondents3 13 8 5 1

Percentage 10% 43.33% 26.67% 16.67% 3.33%

10%

43%27%

17%

3%

Age range of the sample visitors

3—12

12—20

20—30

30—40

40+

The above table and figure shows that there is the greater tendency of visiting sample amusement park who have the age level of 12 to 20 years of age. The visitors who are in 12—20 years is 43.33% followed by 26.67% (20—30 years), 16% (30—40 years), 10% (3—12 years) and 3.33% (above 40 years).

Research DesignReasons for Visit :Visitors visits in a recreational place for many reasons such as birthday parties, educational institutions programs like picnic, concert, company picnics, group outings, family days, various festival, family demand etc. The data shows that general visitors (42%) are dominating in the aggregate tourist list and followed by family program (21%), group outings (9%), educational institutions program (9%), national festival (7%), picnic party (5%), others (4%) and company program (3%). This is very important for the park authority that visitors those who have moderate income as they like to visit this type of park frequently.

Visitors Percentage (Approximately)General Visitors 42Picnic Party 5Company Program 3Educational Institutional Program 9Group Outings 9Family Program 21National Festival 7Other 4Total 100%

Table 2: Reasons for Visit

Research DesignTypes of Sample Visitors:The below table are showing different types of visitors who were visiting in this amusement park in the data collection time.

Visitors Number of visitors Percentage of visitors First time visitors 7 23.33%Regular visitors 8 26.67%Occasionally 7 23.33%Insists by others 6 20%Unintentionally 2 6.67%Total 30 100%

23%

27%23%

20%7%

Type of Sample Visitors

First time visitors

Regular visitors

Occasionally

Insists by others

Unintentionally

The above table and figure shows that there is the age level of the visitors are on 31% (12—20 years) followed by 18% (20—30 years), 21% (3—12 years),13% (30—40 years) and 7% (above 40 years).

The above table and figure shows that there is the age level of the visitors are on 31% (12—20 years) followed by 18% (20—30 years), 21% (3—12 years),13% (30—40 years) and 7% (above 40 years).

Hypothesis to be tasted

1. HA— Raffle draw system include into the entry level of fantasy kingdom.2. HA— First aid service in the fantasy Kingdom is necessary.3. HA— Pricing can change the visitors mind about Get The Fun Of Fantasy Kingdom.4. HA— Better entertainment will change the visitors mind about Get The Fun Of Fantasy Kingdom.5. HA— Various rides will capture the visitors of fantasy kingdom.6. HA— Superior packaging design will satisfy the visitors of fantasy kingdom.7. HA— Using media advertisement for promoting Get The Fun Of Fantasy Kingdom.8. HA— Using word of mouth for promoting Get The Fun Of Fantasy Kingdom.9. HA— Creating attraction by implementing the name that is Get The Fun Of Fantasy Kingdom.10. HA— Fantasy Kingdom create brand loyalty as a first amusement park.

1. HA— Raffle draw system include into the entry level of fantasy kingdom.2. HA— First aid service in the fantasy Kingdom is necessary.3. HA— Pricing can change the visitors mind about Get The Fun Of Fantasy Kingdom.4. HA— Better entertainment will change the visitors mind about Get The Fun Of Fantasy Kingdom.5. HA— Various rides will capture the visitors of fantasy kingdom.6. HA— Superior packaging design will satisfy the visitors of fantasy kingdom.7. HA— Using media advertisement for promoting Get The Fun Of Fantasy Kingdom.8. HA— Using word of mouth for promoting Get The Fun Of Fantasy Kingdom.9. HA— Creating attraction by implementing the name that is Get The Fun Of Fantasy Kingdom.10. HA— Fantasy Kingdom create brand loyalty as a first amusement park.

Hypothesis development

1. HA— Raffle draw system include into the entry level of fantasy kingdom.

HO— Raffle draw system does not include into the entry level of fantasy kingdom.

In other words,Ho: µ=2.5HA: µ≠2.5*In a 5 point scale, the mean value is 2.5N = 30Here, x=6SD=5.612Tcal = ( x - µ)/(SD/√n ) = 3.42 ; With d.f.=(30-1)= 29

At 5% level of significance, the value of T in T-Distribution table is: t0.05 =1.697. Since Tcal˃Ttab, we would accept the alternative hypothesis. So at 5% level significance, we can say that, Raffle draw system include into the entry level of fantasy kingdom.

H1 H2 H3 H4 H5 H6 H7 H8 H9 H10

1. Strongly

agree

15 18 13 5 17 2 5 7 20 6

2. Agree 8 5 2 7 3 20 2 10 5 10

3. Average 3 4 10 12 5 2 17 8 5 10

4. Disagree 2 2 2 6 2 4 2 3 0 2

5.Strongly

Disagree

2 1 3 0 3 2 4 2 0 2

Total 30 30 30 30 30 30 30 30 30 30

Average 6 6 6 6 6 6 6 6 6 6

Standard

Deviation

5.612 6.892 5.15 4.30 6.24 7.874 6.28 3.391 8.22 4

T-test value 3.42 2.78 3.72 4.46 3.07 2.43 3.05 5.65 2.33 4.79

Data SourcesI collect the data from both the primary sources.

Primary sources•Brochure•Leaflet•Website •Magazine•Newspapers •My Knowledge

Primary sources•Brochure•Leaflet•Website •Magazine•Newspapers •My Knowledge

Secondary Sources•Idea of Visitors & information.

Secondary Sources•Idea of Visitors & information.

3 Limitation of the StudyGeneral Amusement Ride Safety Tips:•Keep all body parts (hands, arms, legs, long hair, etc.) inside ride at all times. If you have long hair, put it up• (if possible wear a hat or use a band of some sort).•Hold onto handrails, when provided. They're part of the safety equipment designed to keep you safely in place.•Stop riding before you get excessively tired, to avoid injuries or illnesses.•Never ride while under the influence of alcohol or drugs.Child Safety Tips:•Be a cautious consumer when it comes to kiddie rides.•Use sound judgment when selecting an amusement ride for your child to ride on.•Do not put a child on a ride that they may be afraid of.•Watch the ride with your child before boarding.

Regarding the price

General Ticket Price:•For Adult 250 Tk. (Entry + Free 2 Rides)•For Kids 150 Tk.( Entry + Free 2 Rides)•Bellow 3 Feet – Free•Unlimited at Water Kingdom and Only Entry at Fantasy Kingdom 490Tk. ( Entry + All Rides )•At Tunnel Gate at Water Kingdom 270Tk. ( Entry + All Rides Unlimited)•Unlimited Water Kingdom (Entry + All Rides ) + Only Entry Fantasy Kingdom & Heritage Park 530Tk.Package Ticket Price:•For Adult 490Tk. (Entry + All Rides Once)•For Kids 250Tk. (Entry + All Rides Once)•Family Package- For 4 Persons 2200Tk. (Entry + All Rides Once + Lunch / Dinner)

General Ticket Price:•For Adult 250 Tk. (Entry + Free 2 Rides)•For Kids 150 Tk.( Entry + Free 2 Rides)•Bellow 3 Feet – Free•Unlimited at Water Kingdom and Only Entry at Fantasy Kingdom 490Tk. ( Entry + All Rides )•At Tunnel Gate at Water Kingdom 270Tk. ( Entry + All Rides Unlimited)•Unlimited Water Kingdom (Entry + All Rides ) + Only Entry Fantasy Kingdom & Heritage Park 530Tk.Package Ticket Price:•For Adult 490Tk. (Entry + All Rides Once)•For Kids 250Tk. (Entry + All Rides Once)•Family Package- For 4 Persons 2200Tk. (Entry + All Rides Once + Lunch / Dinner)

EXECUTIVE SUMMARY • I started to prepare my research few mouth ago. My topic is Amusement Park in

Bangladesh: Visitors Evaluation,(Fantasy Kingdom). It was selected by our instructor. Thus, I surveyed on the visitors of Fantasy Kingdom and collect there valuable opinion. There after, I gathered data and information’s from internet, and others reading materials. Then I analyze the data and interpreter the result. In addition, this research has been prepared for the partial fulfillments of the course requirement BUS- 304: Business Research. But it has not been prepared for any other purpose like reward or commercial presentation.