Amul Insight.ppt

7/28/2019 Amul Insight.ppt

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The Kaira District Co-operative MilkProducers Union Limited, popularly

known as Amul Dairy is a US $ 500million turnover institutionIt is a institution built up with a networkof over 10000 Village Co-operativeSocieties and 500,000 plus members

Managed by an apex cooperativeorganisation, Gujarat Co-operative MilkMarketing Federation Ltd. (GCMMF),which today is jointly owned by some2.41 million milk producers in Gujarat,India
http://www.amul.com/


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Amul is the largest food brand inIndia with an annual turnover ofUS $1068 million (2007-08)

Currently Amul has 3.11 millionproducer members with milkcollection average of 6.04 millionlitres/day.Amul is the largest producer of

milk and milk products in theworld.

Sales Turnover US $ (million)

1994-95 355

1995-96 400

1996-97 450

1997-98 4551998-99 493

1999-00 493

2000-01 500

2001-02 500

2002-03 575

2003-04 616

2004-05 672

2005-06 850

Amul

2007-08 1068


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Amuls products range

includes milk powders,milk, butter, ghee,cheese, curd,chocolate, ice cream,cream, shrikhand,

paneer, gulab jamuns,basundi, Nutramulbrand and others.
http://www.amul.com/http://images.google.com/imgres?imgurl=http://www.businesswireindia.com/attachments/Pic_2(11).jpg&imgrefurl=http://www.andhranews.net/India/2006/november/2-Amul-Launches-Ready.asp&h=1212&w=480&sz=68&hl=en&start=33&um=1&tbnid=1v3H9beoqzIMkM:&tbnh=150&tbnw=59&prev=/images%3Fq%3Damul%2Bproducts%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DNhttp://www.amul.com/


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Product Range Brand Name

Liquid Milk (nine varieties)Milk Powders (five varieties)

ButterGhee (two varieties)Bread SpreadCheese (three varieties)Cocoa Products (two varieties)Sweets (three varieties)Ice Cream (several varieties)Condensed MilkEdible Oil (nine varieties)Mineral WaterFruit Drinks

Panel E: Number of BrandsLiquid Milk: AMUL, SAGARMilk Powders: Amulspray,AMUL, SAGAR, Amulspree,AmulyaCocoa Products: AMUL,NutramulEdible Oils: Dhara, LokdharaMineral Water: Jal DharaFruit Drinks: Safal
http://images.google.com/imgres?imgurl=http://www.businesswireindia.com/attachments/SI_Vanilla_3_packs.jpg&imgrefurl=http://www.andhranews.net/India/2007/january/16-Amul-Launches-India.asp&h=270&w=680&sz=54&hl=en&start=7&um=1&tbnid=57-VIF6s_ODR0M:&tbnh=55&tbnw=139&prev=/images%3Fq%3Damul%2Bproducts%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.moneycontrol.com/news_image_files/icecream_165.jpg&imgrefurl=http://news.moneycontrol.com/mc_new/markets/marketnews/marketnews.php%3Fcategory%3D100&h=165&w=165&sz=10&hl=en&start=34&um=1&tbnid=IHiqXvVfQzo9QM:&tbnh=99&tbnw=99&prev=/images%3Fq%3Damul%2Bproducts%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.businesswireindia.com/attachments/Pic_2(11).jpg&imgrefurl=http://www.andhranews.net/India/2006/november/2-Amul-Launches-Ready.asp&h=1212&w=480&sz=68&hl=en&start=33&um=1&tbnid=1v3H9beoqzIMkM:&tbnh=150&tbnw=59&prev=/images%3Fq%3Damul%2Bproducts%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.com/imgres?imgurl=http://suppliers.jimtrade.com/resize_image.aspx%3FMaxSize%3D100%26filen%3D7/6751/37707.jpg&imgrefurl=http://products.jimtrade.com/6/cheese_cheese_spread.htm&h=100&w=100&sz=4&hl=en&start=28&um=1&tbnid=lBO8mz6fjgGZFM:&tbnh=82&tbnw=82&prev=/images%3Fq%3Damul%2Bproducts%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.koolcafe.in/images/product_can.gif&imgrefurl=http://www.koolcafe.in/products.htm&h=125&w=121&sz=8&hl=en&start=25&um=1&tbnid=i5rNEZ0Vlv1MYM:&tbnh=90&tbnw=87&prev=/images%3Fq%3Damul%2Bproducts%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.moneycontrol.com/news_image_files/amul_85.jpg&imgrefurl=http://www.moneycontrol.com/india/news/business/amul-producers-warn-govt-strike/02/30/302005&h=85&w=85&sz=4&hl=en&start=3&um=1&tbnid=1JtofJYPZd9ONM:&tbnh=76&tbnw=76&prev=/images%3Fq%3Damul%2Bproducts%26um%3D1%26hl%3Den%26sa%3DNhttp://www.amul.com/http://images.google.com/imgres?imgurl=http://www.businesswireindia.com/attachments/Pic_2(22).jpg&imgrefurl=http://www.businesswireindia.com/PressRelease.asp%3Fb2mid%3D13071&h=1472&w=1106&sz=176&hl=en&start=20&um=1&tbnid=KDNtDQjhMtF-DM:&tbnh=150&tbnw=113&prev=/images%3Fq%3Damul%2Bproducts%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.minimart.in/beverages/amul_white.gif&imgrefurl=http://www.minimart.in/main.htm&h=98&w=74&sz=7&hl=en&start=8&um=1&tbnid=Rv6uj3tODGOeXM:&tbnh=81&tbnw=61&prev=/images%3Fq%3Damul%2Bproducts%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.businesswireindia.com/attachments/SI_Vanilla_3_packs.jpg&imgrefurl=http://www.andhranews.net/India/2007/january/16-Amul-Launches-India.asp&h=270&w=680&sz=54&hl=en&start=7&um=1&tbnid=57-VIF6s_ODR0M:&tbnh=55&tbnw=139&prev=/images%3Fq%3Damul%2Bproducts%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.indiadaily.org/images/r_amul_cheese.jpg&imgrefurl=http://jonty.instablogs.com/entry/say-cheese-amul-is-the-worlds-largest-veggie-cheese-brand/&h=215&w=216&sz=12&hl=en&start=6&um=1&tbnid=5WK54q2-JonWtM:&tbnh=107&tbnw=107&prev=/images%3Fq%3Damul%2Bproducts%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.com/imgres?imgurl=http://blog.freeradicalfederation.com/Images/Articles/Ghee/AmulGhee.gif&imgrefurl=http://freeradicalfederation.com/archive/2006/07/25/Ghee_Comparison_Table.aspx&h=200&w=200&sz=20&hl=en&start=2&um=1&tbnid=vkMOy6A5eiNrkM:&tbnh=104&tbnw=104&prev=/images%3Fq%3Damul%2Bproducts%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.moneycontrol.com/news_image_files/amul_85.jpg&imgrefurl=http://www.moneycontrol.com/india/news/business/amul-producers-warn-govt-strike/02/30/302005&h=85&w=85&sz=4&hl=en&start=3&um=1&tbnid=1JtofJYPZd9ONM:&tbnh=76&tbnw=76&prev=/images%3Fq%3Damul%2Bproducts%26um%3D1%26hl%3Den%26sa%3DN


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CollectionChain SupplyChain

Weighing the milk

Determination of fat content

Calculation of the purchase price

Storing the milk

Processing the milk

Distributing the milk

Amul Strategy


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AMUL introduced anelectronic automatic milkcollection system in 691milk collection centres,

The system weighs themilk and measures its fatcontent at the time ofdelivery to the centre.

This system reduced time

required for collecting themilk.

It enabled immediatepayments to the farmer

AMUL WORKING TO COLLECT MILK

electronic weighing scale

MILK-O-TESTER


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The CYCLE

MILKMAN

COW

DAIRY

DCS


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Farmers

VillageCooperative

Societies (withChilling Units)

VillageCooperative

Societies(without ChillingUnits)

LocalRestaurants/Other

Milk relatedbusinesses

Milk Sold toVillage &

Local Residents

Milk ProcessingUnion &Warehouses

Warehouses

Wholesalers/C&S

Retailers Home DeliveryContractors

CONSUMERS

NetworkServices

* VeterinaryServices* AnimalHusbandry* AnimalFeed Factory* Milk Can

Producers* AgricultureUniversity* Rural MgmtInstitute* Trucking

Facilities

Chilling Plants

CONSUMERS

AMUL SUPPLY CHAIN


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.

Members: 2 district milk producing units

Number of Producer Members: 2.5 millionNumber of Village Societies: 11,962Total Milk Handling Capacity: 9.91 million litres per dayTotal Milk Collection: 2.28 billion litresDaily Average Milk Collection 6.3 million litres

Milk Drying Capacity: 511 metric tons per dayCattle feed Manufacturing Capacity 2340 metric tons per daySales Turnover: US $868 million

AMUL INFRASTRUCTURE IN RURAL INDIA


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Amul Marketing in Rural Sector in India

Road ShowsRoad Shows

Advertisements on Aakashwani

Advertisements on Aakashwani

Hoardings Posters


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AMUL INICIATIVE IN DEVELOPING RURAL RETAILING

Insurance against natural calamities

Establish telecenters and enhancetechnology in villages

To charge for each service provided to

the supplier

To purchase all milk that memberfarmers produced

To sell liquid milk at affordable prices so

as to serve a large number of consumers

To develop and deliver services that willimprove lives of people in the network

To hire professional managers, to run

the federation and unions, whose valuesincluded upliftment of rural poor.


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CONCEPT Behind Rural Retailing

Inspiring Leadership

and Consuming Values Building Networks Coordination for

Competitiveness

Technology forEffectiveness

The Management Paradigm: Anand Pattern


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Physique :

Taste, QualityPersonality :Simple, Indian

Self-Image :Proud Indian, Fun loving

Reflection :Value Oriented

Culture :

Co-operative, Sharing

Relationship :Sociable

WHY AMUL IS ?

Amul Insight.ppt

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