Amul Industr-BBA-MBA Project Report

8/4/2019 Amul Industr-BBA-MBA Project Report

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```AMUL IND. PVT. LTD.

An Industrial Visit Report

OnAMUL Industries PVT.LTD.

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INDEXINDEX

1 General Information 062 Production Department 193 Personnel Department 294 Marketing Department 385 Finance Department 466 Environment Policy 54

7 Future Plan 568 Suggestions 589 Conclusion 6010 Bibliography 62

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GENERALGENERAL

INFORMATIONINFORMATION

Name :- Amul Industries Pvt. Ltd.

Address :- 2, Aji Industrial Estate,Plot No. 332/333,Rajkot 360002

Telephone :- 91-0281-2387898 2387461

Fax :- 2387762

E-mail :- [email protected] [email protected]

Web Site :- www.amulind.com

Establishment :- 1988

Promoters :- Chandubhai PatelSureshbhai Patel

Chairman :- Chandubhai Patel

Managing Dict. :- Sureshbhai Patel

Pro. Manager :- Mr. J. Parmar

Pers. Manager :- Mr. Parekhbhai Manhar

Sales Manager :- Mr. Atulbhai Patel

Fina. Manager :- Mr. Mukesh bhai trivedi

Main product :- Crank shaft, Connecting rod

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mailto:[email protected]:[email protected]://www.amulind.com/mailto:[email protected]:[email protected]://www.amulind.com/


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Other product :- Cam shaft, Auto parts

Bankers :- State Bank of Saurashtra,SSI Branch,

HDFC, ICICI

Auditors :- Dholakiya & Co.

Form of Org. :- Pvt. Ltd.Number of :- 1000Employment

Accounting :- April to MarchYear

Office hours :- 8 to 6

Production :- Per day 1000 CrankshaftCapacity

Weekly Off :- Sunday

IndexIndex

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1. Introduction 10

2. Location 11

3. History Of Development 13

4. Objective 14

5. Promoter & Managing Group 15

6. Size & Form Of Organization 16

7. Time Keeping System 17

8. Organization Structure 18

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INTRODUCTIONINTRODUCTION

In this modern era demand for Automobiles increases dayby day. The competition in this industry has also increasesbecause of the entry of multinational companies so IndianAutomobile Industry face more & more challenges in thischanged economic scenario. To make automobiles competitive& saleable Auto parts a very important role in India due to thisAuto part industry has been highly modernized with the help oflatest technology & scientific methods to meet the risingdemand of automobile industry.

LOCATIONLOCATION

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One of the early decision that an entrepreneur has to make itabout the choice of his location business unit and it is perhaps one ofthe most neglected as part of new business formation.

One authority in the fields has pointed out that the totalmanufacturing and distribution cost of any business unit is hire due thewrong selection of location there business the need of selectingbusiness location areas when a new unit for a branch is to beestablished of when the expansions of the existing business inenterprise necessitate a change in location.

AMUL Industries PVT. LTD. is located in Rajkot industrialzone.

Government provided many types of facility in industrial job whichis decided by government so the total cost of manufacturing distributionis lower we say that AMUL Industries location is good and owner ofthis company selected location is right.

Benefits of right location

1. Easy availability of raw materials

2. Easy availability of transportation3. Easy availability of labour4. Better facility of electricity and communication

AMUL Industriesgets will be the benefits of industrial jobbecause Rajkot zone is decided government.

Main benefits of this location is 5 years sales tax free fromestablishment years.

So AMUL Industries gets this benefits also.

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HISTORY & DEVELOPMENTHISTORY & DEVELOPMENT

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AMUL was started in 1988 as a small unit. Now it isa big unit in Saurashtra and AMUL was the first go get the ISO

9000 in Saurashtra. Amul industry is pvt. Ltd. Co. which is heldby director.

ADICO SPARES INDU is the parent company ofAMUL industries. ADICO (ADVANCE INDUSTRIES COMPANY)SPARES INDUSTRIES produce oil engine parts that are used inautomobiles. It is engaged in this business since last19 years.ADICO group established AMUL industries in 1988 because of

the following two main reasons.

1. To overcome the shortage of place.

2. To reinvest profits which is earned every year?

Promoter & Managing GroupPromoter & Managing Group

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The main promoters of AMUL IND. AreChandubhai Patel & Sureshbhai Patel. The initial capital of

AMUL IND. was rs. 2 lacks. Since last 7 years. AMUL IND.,is striving hard the achieve success and to meet the risingdemand of automobiles Indu. & it has proved successful inachieving its target by manufacturing many components.Some of each is Crank Shaft, connecting rod, auto parts, andCam Shaft.

ObjectiveObjective

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All the Industries weather it is small scale, mediumscale or giant scale all have its own motto. AMULINDUSTRIES PVT. LTD. Has also its own motto. AMULINDUSTRIES PVT. LTD. Is successful Industry in the Rajkot in

medium scale? Its success is due to its good quality & theircost is reasonably. They gave good service to the customersand they work with the proper schedule and in the goodmanner. They maintain their schedule. It is the main reason ofthe AMUL INDUSTRIES PVT. LTD. That progress in such ashort time period.

So, its the different motto of the AMULINDUSTRIES PVT. LTD. From any other company. Theirmotto is to give good services to the customers.

SIZE & FORMS OF ORG.SIZE & FORMS OF ORG.

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S.S.I. means a industry which have some assets within 3crores.

M.S.I. means a industry which have some assets between 3

-100 crores.

L.S.I. means a industry which have some assets more than 100Crores.

AnAMUL INDUSTRY PVT. LTD. Is a medium scale unit.It is situated in Aji Industrial Estate in Rajkot. It is located with7000 sq. meter Area of land.

It is a private limited company. At present, theinvestment ofAMUL INDUSTRIES in plant & machinery areRs. 10,19,92,000 Authorized share capital is 3 crores.

TIME KEEPING SYSTEMTIME KEEPING SYSTEM

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Time is very important in our life. It does not wait foranyone; it is lost it lost forever Therefore it is necessary forevery firm to develop an effective time keeping system. Ithelps the unit to achieve its goals.

The timing of work at AMUL INDUSTRIES is asfollows.

FOR OFFICERS

08:00 A.M. to 12:30 P.M.12:30 P.M. to 02:00 P.M. (Break)02:00 P.M. to 06:00 P.M.

FOR WORKERS

08:00 A.M. to 12:30 P.M.12:30 P.M. to 02:00 P.M. (Break)02:00 P.M. to 06:00 P.M.

A register for making daily presence is maintained bypunching card system. The factory workers in on shift onlysometimes when demand is going to high, the workers areasked to work for overtime & accordingly they are paid more.

The overtime duration is generally 4 hours.

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ORGANIZATION STRUCTURE

B.O.D

M.D.

Production Finance Personal MarketingManage Manager Manager Manager

Supervisor Accountant Employee Salesman

Workers

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INDEXINDEX

1. Introduction & Importance 21

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2. Org. Structure 22

3. Product of the company. 23

4. Production Units 24

5. Product planning & controlling. 26

6. Row material used in process 27

7. Production process 28

INTRODUCTION & IMPORTANCEINTRODUCTION & IMPORTANCE

In this department all the things are been mademeans here company is producing product. So it is called as a

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production department. It is the concern with the creation of aproduct. It is a line function, because it contributes directly tothe accomplishment of the objectives of a business.

This department involves very huge variety ofranging, activities from the location of a mfg. Plant to the finalpreparation of products to be distributed by the marketingdepartment. Now a days in our India is developing. There isgiven much important to the successful company. Successfulcompany means does not in the Large Scale or in high capitalinvestment but the industry which is running successfully withthe help of the staff.

IMPORTANCE :In each and every business field productiondepartment is very much important, without productionDepartment Company can not produce anything. Theproduction management involves aspects like product planningthe product line, the co-ordination and controlling productionprocess etc.

ORGANIZATION STRUCTUREORGANIZATION STRUCTURE

PRODUCTION MANAGER

|

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ASSISTANT MANAGER|

SUPERVISOR MANAGER|

WORKERS

PRODUCT OF THE CO.PRODUCT OF THE CO.

A. Connecting Rod:-

D.I. Con. Rod

AVL Connecting Rod

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EUV-NA Connecting Rod

EUV-TCL Connecting Rod

AC-92,AC97 110 torg Stroke Connecting Rod

Eicher AVL Connecting Rod Eicher AVL Connecting Rod

110 Connecting Rod IVECO Connecting Rod

B. Crank Shaft AV-CLS

TV-GP/PP

DM 20 C/S

C. Auto Parts

Idler gear Shaft Rocker Arm Shaft value lever Bridge nozzle

Link

D. Cam Shaft AVI-S.R. Camshaft AVI-R.R. Camshaft

Production units

CONNECTING ROD.

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CR

CRANCKSHAFT

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PRODUCT PLANNING &PRODUCT PLANNING &

CONTROLCONTROL

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It is involves the determination and regulation of theproduction process. It includes all types of the functions like,routing, scheduling etc. The main objective of product

planning is to bring the elements of production together. E.G.Machine, Material, Labour and Money to achieving the desiredmfg. results. AMUL INDUSTRIES PVT. LTDsobjective is togive proper and better quality to products which are divided bythem.

AMUL INDUSTRIES PVT. LTD. Is very punctual ineach and every function which can be affect productionplanning and control into the industry. Production control is

concerned with whatever the production plan was achieved bythem it can measures actual performance against the plannedperformance.

ROW MATERIAL USED IN PROCESSROW MATERIAL USED IN PROCESS

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In each and every item made in the company thereis more and more need of the used good row materials in the

process. If you used good row materials in your product sogood output can be give us the product. Similarly if you usedbad row material in the process, so it may be possible thatyour product can be reject by the another party who gives youthe order to make the item.

AMUL INDUSTRIES PVT. LTD. Always uses a goodrow material in the production process. They never fraud withtheir product. So they can run their business very well in thishigh.

PRODUCTION PROCESS

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INDEXINDEX

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1. Introduction & Importance 31

2. Organization Structure 32

3.

Objectives 33

4. Recruitment & Selection 34

5. Wages & Salary Administration. 35

6. Employees Benefits & Services. 36

7. Training & Developement. 37

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INTRODUCTION &IMPORTANCEINTRODUCTION &IMPORTANCE

INTRODUCTION

In each and every company there are manyimportant and necessary departments. Each and everysuccessful company or the failure company or the failurecompany does not depends on any materials and machines butthey are depends on the skill of the personnel employed inorganization. Management of the people is the one of the mainfunction of the personnel department. There are also the mainfunctions except the management.

Personnel management is peoples management atwork. Thus management of people is a very important andchallenging job for organization. The functions which aredescribed as above are usually performed by the personnelmanager.

IMPORTANCE

Size of the product, purpose, location or importance

is the common element for all the business. These all elementare made by the human.AMUL INDUSTRIES PVT. LTD. Giveimportant to the personnel department. They give more andmore important to the human resource. Because humanmeans employees are the mains part of successful company.


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H.R.Manager(Personnel)

|

Administrative Officer|Assistant

|Workers

OBJECTIVESOBJECTIVES

Each and every business has its own objective.Because without any kind of the objective company cannot do

anything and they cannot run their business for the long time.

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There are some objectives of the AMUL INDUSTRIES PVT.LTD. As follow

1. AMUL INDUSTRIES PVT. LTDs object is to maintain

high moral of the employees.2. AMUL INDUSTRIES PVT. LTDs object is to give thegood service to the customer and take the good responsefrom them and also give the things in low price.

3. AMUL INDUSTRIES PVT. LTDs object of establishingdesirable working relationship.

4. AMUL INDUSTRIES PVT. LTDs object of achievingeffective utilization of human resources,

5. AMUL INDUSTRIES PVT. LTDs object is to take out thecompany at the top but not with the fraud.

This all are the objective of AMUL INDUSTRIESPVT. LTD. Which are make success to AMUL INDUSTRIESPVT. LTD.

RECRUITMENT & SELECTIONRECRUITMENT & SELECTION

Selection is very important function in management. The

management should choose right person for job. In AMUL

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INDUSTRIES, employees are selected according to requirequalification for the post. Such as accountant requirequalification of B.Com and for selection of workers there is noparticular skill & qualification required.

WAGES & SALARY ADMINISTRATIONWAGES & SALARY ADMINISTRATION

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Wages & Salary means remuneration to the workersand all the staff members. It is given by the labours productionof the item. In case of the AMUL INDUSTRIES PVT. LTD.They pay the wage and salary to their workers daily Rs.85 &

monthly wages Rs. 3,000 per month Rs. 10,000 per month.

EMPLOYEES BENEFITS & SERVICEEMPLOYEES BENEFITS & SERVICE

AMUL INDUSTRIES PVT. LTD. Gives followingfacilities to its employees.

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Loans

Provident Fund

Gratuity

Medical Facilities

Festival Allowance

Medical Allowance

Uniform

Shoes

Free book to the children of the employees.

TRAINING AND DEVELOPMENT

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EVERY ORGANIZATION NEEDS TO

HAVE WELL TRAINED AND EXPERIENCE

PEOPLE TO PERFORM THEACTIVATING

THAT TO BE DONE AMUL

INDUSTRYPVT.LTD. GIVE A WEEKLY

TRAINING

TO HIS WORKERS ON JOB TYPES

TRAINING. DECLINES IN PRODUCTIVITY

AND CHANGES RESULTING OUT OF JOB

REDESIGNING

OR A TECHNOLOGICAL BREAK

THROUGH REQUIRE SOME TYPE OF

TRAINING.

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INDEXINDEX

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1. Introduction & Importance. 40

2.

Organization Structure. 41

3. Competitors. 42

4. Channels Of Distribution 43

5. Product Relative Strategies 44

6. Consumer Adoption & Advertising 45

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INTRODUCTION &IMPORTANCEINTRODUCTION &IMPORTANCE

INTRODUCTION

In each and every business there is one of the maindepartment is Marketing Department. It is important for eachand every successful or unsuccessful business. Becausewithout Marketing Department any business cannot runproperly, and cannot achieve their desire goal and objective. Ifwe want to achieve the objective therefore we have to keepthe good Marketing Department. If marketing department isgood then our companys product will be go ahead and if our

marketing department is bad then our product not go ahead,and there may be possibility that we under go to the loss.

IMPORTANCE

If the company wants to make successful companythen company has to give more and more importance to theMarketing Department.

AMUL INDUSTRIES PVT. LTD. Is always being keptwatching in it. They are always giving more and coreimportance to the Marketing Department. So that they canachieves their desired goals or objectives in proper way.

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MARKETING & SALES MANAGER|

CHIEF MANAGER MANAGER RESEARCHSALES & DEVELOPMENT

QUALITY CONTROL ENGINEERSOFFICER

SALES CORRESPONDENCE RESEARCHERASSISTANT CLERK

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COMPETITORSCOMPETITORS

Competitors means there are also much seller whosales products which are sales by us. AMUL INDUSTRIESPVT. LTD. Has also the competitors.

The competitor of the AMUL INDUSTRIES PVT.LTD. Is AMTECH AUTO INDUSTRY.

Channels Of DistributionChannels Of Distribution

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AMUL Industries channel chart of distribution are asunder.

Manufacturer of Industrial Goods

Sale Director

Industrial Buyers

Production Relative StrategiesProduction Relative Strategies

&&

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Consumer adoption or satisfaction is life of any company,but here this thing is depended on consumer vehicle becauseAMUL Industries produced to type of product, Auto Product

which is available in reasonable price on a standard productwhich is higher rate so, it is depended on of consumer whichtype of product they want to purchase.

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INDEXINDEX

1. Introduction. 48

2. Organization Structure. 49

3. Sources of Finance. 50

4. Organization Of Finance Department 51

5. Capital Structure of Finance 52

6. Swot Analysis 53

INTRODUCTIONINTRODUCTION

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Finance is rooting of all Industrial a Trading activity.Finance is needed when the business is started. It is requiredto keep the business going, and it is needed when the businessexpands.

According to Henry Fayol, Finance is like an arm &leg either. You use it or loss it. Thus we can say that theFinance is considered as base for every business & businesswithout finance is shown as dead body.


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FINANCE MANAGER

SOURCES OF FINANCESOURCES OF FINANCE

ADMINISTRATIVE

OFFICER

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CHIEF

ACCOUNTANT

ACCOUNTANT

CLERICALSTAFF


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This is defined as, From where to collect funds andalso at the same time in which way it comes at the time ofrequirement. Generally, there are mainly two types of sourcesthat is fund available for a period of one year or let us called

funds are used to finance working capital in the firm.

External sources means to borrow funds from bankor financial institutions. But AMUL INDUSTRIES PVT. LTD.Generally borrows finance from the bank. Only they borrowfunds from bank in terms of long term loan. AMULINDUSTRIES PVT. LTD obtains its short term finance from theprofit funds. Short term finance is required to pay day to dayexpenditure and regular operation of the business enterprise.Mostly their funds are obtained internally.

Organization Of Finance DepartmentOrganization Of Finance Department

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Organization structures of finance department ofAMULIndustryis as follows:-

Finance Department

Finance Manager

Chief Accountant & Administrative Officer

Clerical Staff

Capital Structure Of FinanceCapital Structure Of Finance

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The term capital structure refers to title production of debt andequity capital in the total capital of the firm capital structure says thathow much proportion of owned capital and borrowed capital the firmshould invest to meet its financial needs more effectively. The capital

structure affects the total value of the firm. So the firm should selectsuch a capital structure that will maximize to us the optimum capitalstructure. The optimum capital structure may be defined as that capitalstructure of combination of debt and equity that leads to the maximumvalue of the firm. In AMUL Industries the retie of bank loan depends upon the circumstance. Depending on the balance sheet analysis of a firm.

Total Capital = Owned Capital + Borrowed Capital

= 50.18 % + 49.82 % = 100.00 %

Swot AnalysisSwot Analysis

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Strength:-

Company has good managerial skill it has goodexperience management group is the strength of the AMUL Industry.

Weakness:-

Where strength there weakness also AMUL Industriesweakness is they never expense in advertisement .

Opportunity:-

Company selling its product in all over Nigeria an

some parts of Egypt and also in Sudan. This is very biggest opportunityof the company.

Threat:-

As for as the react is consonant company has a threatof manly of its competitor so company takes each and every steps verycarefully.

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ENVIORNMENT POLICYENVIORNMENT POLICY

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Environment policy is the most important factors forany of the industry. All the company should adopt the suchenvironment policy and such a system. Therefore environmentnot be bad. Like in series industry they release their colors

water in river. But in the case of theAMUL INDUSTRIES PVT.LTD. There is a no need of the any such system adoptedbecause their products do not expand the pollution. So theyhave no needs to the environment policy.

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FUTURE PLANSFUTURE PLANS

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Each and every business has its own future plan andits own goal or objective and to achieve it companyalways does something for it. Future plan is decided bythe company very firstly. Company deciding it in present

that what are their future plans?

The FUTURE PLANS of theAMUL INDUSTRIES PVT.LTD. Are as under:

1. To increase export in other countries.

2. To achieve top selling rate in all over the world.

3. To increase the production of auto parts and number ofauto parts.

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SUGGESTIONSUGGESTION

I have study all the information about the AMULINDUSTRIES PVT. LTD. Production Department, MarketingDepartment, Finance Department and all the things related totheAMUL INDUSTRIES PVT. LTD. From overall study of theall Department ofAMUL INDUSTRIES PVT. LTD I come toknow they are very good, honest, and punctual in time. But Iwould like to suggest them that they spend more and more

money in the advertisement of their company and they havequickly start to export their product to the some foreigncountry and take parts in the association of the company. Theunit should develop separate research department. Theyshould do some things for sales promotion i.e. advertisingthrough different media.

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CONCLUSIONCONCLUSION

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After studying whole the information about theAMUL INDUSTRIES PVT. LTD. I can conclude that this is one

of the best units in the medium scale industry. AMULINDUSTRIES PVT. LTD. Is day by day progressing in theirbusiness? They are always trying to listen their workersproblems and also try to solve it. So workers never complaintto the promoter. AMUL INDUSTRIES PVT. LTD. It iscontinuously in the progress now a days and improved theirmistakes. They are using latest machinery and technology. Ifound some positive points from this company, like therelationship between the workers, staff members and superior

to subordinates is really best.

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Here I present the name Of the Name Of The Book which isuseful to me to prepare this project report for my training.

1. Personal managementc.bmamiria

2. Marketing managementj.c.gandhi

3 Principle of managementB.S.Shah

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Amul Industr-BBA-MBA Project Report

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