Amul Icecream

7/21/2019 Amul Icecream

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A REPORT

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“QUESTIONNAIRE ANALYSIS

OF

AMUL ICE-CREAM”

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Amul Ice Cream was launched on 10th March, 1996 in u!arat" The #ort$olio

consisted o$ im#ulse #roducts li%e stic%s, cones, cu#s as well as ta%e home #ac%s

and institutional&caterin' #ac%s" Amul ice cream was launched on the #lat$orm o$

(Real Mil%" Real Ice Cream) 'i*en that it is a mil% com#an+ and the

wholesomeness o$ its #roducts 'i*es it a com#etiti*e ad*anta'e"

In 199, Amul ice creams entered Mum-ai $ollowed -+ Chennai in 199. and

/ol%ata and elhi in 00" Nationall+ it was rolled out across the countr+ in 1999"

It has com-ated competition li%e 2alls, Mother air+ and achie*ed the No 1

#osition in the countr+" This #osition was achie*ed in 001 and it has continued to

remain at the to#"

Toda+ the market hare o! Am"# ice cream i $%& hare a'aint the (&

market hare o! )LL* th" makin' it + time #ar'er than it c#oet

competitor,

Not onl+ has it 'rown at a #henomenal rate -ut has added a *ast *ariet+ o$ $la*ours

to its e*er 'rowin' ran'e" Currentl+ it o$$ers a selection o$ 0 #roducts" Amul has

alwa+s -rou'ht newness in its #roducts and the same a##lies $or ice creams"

In 3anuar+ 00, Amul introduced 45AR REE 7 Pro8i$e Pro-iotic 2ellness

Ice Cream, which was a $irst in India" This ran'e o$ 45AR REE, 8O2 AT

ia-etic eli'ht 7 Pro8i$e Pro-iotic 2ellness Ice Cream is created $or the health

conscious"

Amul)s entr+ into ice creams is re'arded as success$ul due to the lar'e mar%et

share it was a-le to ca#ture within a short #eriod o$ time due to #rice di$$erential,

:ualit+ o$ #roducts and o$ course the -rand name"

QUESTIONNAIRE ANALYSIS

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Q"etionnaire ana#i ha .een /one on takin' t0o parameter i,e,* t"rno1er

an/ #ocation

Q"e,2 pro/"ct cate'or3 Ice cream

10000-25000

26000-50000

51000-75000

75000 &AO!E

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Cones ) 1 ) ) 1

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cones c*ps #*n+aes fam-l pac/

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<ue"6 which is the most sellin' #roduct=

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Q 43 In which months +ou ha*e more demand=

RL#/( 10000-25000

26000-50000

51000-75000

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G"#$%T'#(

8an 0 0 0 0 0

,eb 0 0 0 0 0

Mar ) 1 ) ) 1

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Ma 0 0 0 0 0 8*ne 0 0 0 0 0

8*l 0 0 0 0 0

A*g 0 0 0 0 0

#ep 0 0 0 0 0

Oct 1 0 0 0 1

No7 0 1 0 0 1

Dec 0 0 1 0 1G"#$%T'#( 2 3 1 0 6




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8an ,eb Mar apr-l Ma 8*ne 8*l A*g #ep Oct No7 Dec

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Com#arison -etween turno*er and location

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INT&RPR&TATION9

The $ollowin' are the learnin' which I has learnt while anal+>in' the

:uestionnaires" The+ are;

• In Amul ice creams, mostl+ $amil+ #ac%s are sold whereas 4undaes

are least sold -ecause o$ other alternati*es"

• Amul is not ha*in' such ran'e in -a%er+ #roducts so onl+ ice creams

o$ it are sold o$ten"• Most o$ the outlet owners %ee# ?@ *ariants o$ ice creams o$ Amul"

• The most sellin' #roduct o$ Amul is ice creams as the+ ha*e man+

ran'es $rom low ran'e to #remium ones"

• 4ales where anal+>ed mostl+ in the months o$ No*em-er, ecem-er,

March and A#ril" The o#inion o$ #arents is chan'in' now the+ are

allowin' their children to ha*e ice creams in winters too and in that

month the+ ha*e 'ood demand"

• 2hen I has done com#arison with location to turno*er, it has -een

$ound out that in the area o$ o*ind#ura the demand o$ ice cream is

low as it is an industrial location whereas in the area o$ /ilol #ar%

there is tou'h com#etition with To# n Town ice cream #arlour -ut

there also sales is hi'h and owner has turno*er o$ Rs 6000 to ?0000

#er month" 4ame as in the case o$ #eer 'ate area"

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(U&#TIONNAIR&9

uidelines $or $illin' the $orms

1" Please chec% the -o where*er re:uired"

" Onl+ 1 chec% #er :uestion"

Q 53 Name3 666666,,

Q 73 Shop8 Name3 666666,,

Q $3 Location3 666666,,

Q +3 T"rno1er

Rs" 10000@?000

Rs" 6000@?0000Rs" ?1000@?000

Rs" 6000 and a-o*e

Q 23 9ro/"ct cate'or3




aB Ice Cream

amil+ Pac%

Cones

Cu#s

4undaes

-B a%er+

Des

No

Num-er o$ ariants

Q :3 ;hich i the mot e##in' pro/"ct<

Ice@Cream

a%er+

Q 43 In 0hich month o" ha1e hi'et /eman/<

3an 3ul+

e- Au'ustMarch 4e#t

A#ril Oct

Ma+ No*

3une ec

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