Amul final ppt
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Transcript of Amul final ppt
INTRODUCTION
A particular picture in every AMUL office prominently displays that
“never forget your primary customer…if you don’t, success is
certain !!!”
The birth of amul inspired the white revolution and heralded the
operation flood…
HISTORY
‘AMUL’ has been derived from the word ‘amulya’ which in ‘sanskrit’ means
‘priceless’…
‘AMUL’ was primarily the vision of Dr. Verghese Kurien, who in the ’50s gave
himself permission to re-invent the milk industry…
STRATEGIC DECISIONS
• Continuous and regular demand for milk
• Targeting an untouched industry
• Complete technical know-how
• Extensively availability of land in villages
• Cheap and surplus labour
• Wholesale depots, Retailers & Direct consumer base
• Use of ICT(Information Communication Technology)
OPERATING DECISIONS
•Every morning 20 lakh women across 1000 villages brought milk worth Rs 5crore
•Along with men, women dairy workers are available
•Creation of co-operative societies
•Providing training and skill development to workers
•Easy procurement, processing and distribution function
•Expansion of product in the form of butter, ghee, cheese etc.
CONTROL DECISIONS
• Professional management
• Effective co-ordination
• Benefits from recent initiatives
• Assured buy in from the unions
SWOT ANALYSISSTRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Highly diverse product mix
High quality and low prices
Robust distribution network
Unique Advertisement techniques
Unable to capture chocolate market.
Strong dependency on weak infrastructure.
Risk of highly complex supply chain.
Potential to expand to smaller towns and other geographies.
Expand product portfolio to enter new product categories.
Strong present competitors- Britannia, nestle, mother dairy, Cadbury.
New MNC’s entering the market.
Food inflation
POLITICAL
•Licences
•Export licences
ECONOMICAL
•Sanskrit meaning
•Value for money
SOCIAL
3 Tier CSR organizational structure At the village level At the district level At the state level
TECHNOLOGICAL
Characterized by four distinct components
• E-commerce
• Information to the farmers
PEST analysis
THE PRODUCTION SYSTEM
MODEL …
InputsConversion subsystem
Outputs
Environment(always done on 2 basis
SWOTPEST)
Market(competition, product info,
customer desires)
Primary resources
(materials, supply, personnel, assets
utilities
• Physical(Manufacturing, mining)
• Locational services(Transportation)
• Exchange services(Retailing and wholesaling)
• Storage services(warehousing)
• Other private services(insurance, finance,
real estate,health, etc.)
• Government services(local, state, central)
Goods / services
Control subsystem
MARKET SHARE
PRIMARY RESOURCES
Collection of raw milkElectronic milk test
Methyline blue reduction test
Purchasing and standardizing process
Separation process
Quality check
Packaging process
output
Manufacturing process
CONVERSION SUB- SYSTEM WAS DEVELOPED BY COMPILING ALL THE INPUTS
NEEDS IDENTIFICATION
ADVANCE PRODUCTPLANNING
ADVANCE DESIGN
DETAILED DESIGN ENGINEERING
PROMOTION ,DESIGN AND
DEVELOPMENT
PRODUCT EVALUATION
PRODUCT USE AND
SUPPORT
Analysis of relevant ratios:
Interest coverage ratio
Dupont analysis
FINANCIAL MANAGEMENT
SalesCE
PBDITSales
X
CURRENT SCENARIO
• Expansion of processing and packaging capacities to meet growing demands.
• Setting up of additional processing facilities in Delhi and Mumbai.
• Sold its milk brands on the internet
• Launched the product Amul calci a fortified milk brand
• Long term strategy includes foray into South India.
• Plans to scale its outlets to 10000 by 2010
• Extending its new retail initiative ice-cream parlors from 60 to 200 across the country.
• Cooperation has hired NID people to design its outlets.
• Joined hands with the milk co-operative union in Puducherry to manufacture ice-creams there.
• The 13 district cooperative milk producers' union today prides to have 2.79 million members handling 11.22 million litres of milk per day.
• The total milk production in 2008-2009 was 3.05 billion litres.
PRESENTED BY :-NAMES
SAKINA BHARMAL
BINDIYA CHOTRANI
AKASH HINDUJA
SURBHI JOSHI
MANISHA MELWANI
NIKHIL NAGPAL
MANIK SINGAL
NAMRATA VALECHA
ROLL NOS.
09
13
20
24
40
47
57
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