Amul Butter Advertisement

8/3/2019 Amul Butter Advertisement

1/10


2/10

Use of Grey-Black

shades Smoke fire

depicts public

rebellion

Tagline-associates with

the current issue

High contrast

Red for brand

name as well asthe blood shed

of innocent

people.


3/10

Light grey

backgrounds

showing the

disastrous effects

of the oil spill

Comedy, rhyme

and satire

Tagline

highlights value ofproduct, while

associating it with

the spill.

Focus moved from

mascot to theissue, by making

them face the

affected area.


4/10

Links to youth

Megastar appeal

Yellow goggles butter

Linking Big B of bollywood to Big Daddy of Butters Amul


5/10

At the time of

Pandit Bhimsen

Joshis demise;colour scheme

black and white

Amul tagline is

removed to pay

tribute

No humour, no

dismay, only

pleasant

conversation

Sitar is with the

mascot- Panditjihas passed on his

legacy to the

society via the

Amul mascot


6/10

Colour : team India Blue

Use of Prominent Figures

National Sentiments

Vigour, Excitement


7/10

Use ofHomophone logic

The mascot tries

to depict what

the people of

Bengal would like

to do, Given thecurrent situation

gift something

valuable Amul

butter.

Tagline peoplelove both the

party and the

brand

POLITICS


8/10

The mascot

represents the

common people.

Tagline depicts that

amul is the

undisputed leader,

unlike the given

situation

Arouses public

interest in the social

issue and sends itsbrand name across in

a humorous yet bold

manner.


9/10

Depicts public inconvenience during Air India Strike.

The mascot is trying to butter up the Airline in public interest.

Tagline shows the contrast between the services of Air India andAmul.


10/10

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